Lobov Ivan Alekseyevich

Lobov Ivan Alekseyevich

Biography

Ivan got an education in MSU.

From 2008 to 2009 worked as the scheduler of advertizing in digital media in Advert.ru company.

From 2009 to 2010 worked as the scheduler of advertizing in digital media in Mindshare company.

From 2010 to 2011 worked as the head of digital projects in MTS.

From 2011 to 2012 worked as the marketing manager in Stream LLC (Omlet.ru).

From 2012 to 2014 worked as digital director of Initiative company.

In 2014 and for 2015 worked as the program director of the company of ADV.

About appointment in Data-Centric Alliance

On October 5, 2015 the DCA company announced expansion of competences in the analysis of classroom data and appointment as the head of a team of the leading analysts and specialists in data (Data Scientists) of Ivan Lobov, the former program director of the ADV advertizing group. In DCA (Data-Centric Alliance) Ivan will be engaged in analytics for optimization of campaigns in Exebid.DCA and also release of new lines of data for Facetz.DCA.

The company connects Ivan's appointment with own active development – a year later from the moment of an output to the market of the first platforms of own program ecosystem, in a project team more than 60 people work, and the range of solvable tasks is considerably expanded. Experience in the advertizing market and examination in the field of classroom purchases which Ivan has according to the management of the company will strengthen trust to the program Exebid.DCA brand as to service which is created by experts.

"I am glad to join the Data-Centric Alliance command as it is one of the strongest technical teams on the market at which is to what to learn. I am sure that advertizing and many other spheres of business in the next years will undergo changes, unprecedented since the invention of the computer, thanks to machine learning and work with data. And we will be one of those who will provide advance" - Lobov said.

"We are convinced – classroom data will provide growth of the advertizing market of Russia in the near future, so we need to improve constantly technologies, to implement innovations and to create the products meeting the requirements of time. The product is relevant – only if it is one step away ahead of all market. For this purpose our command constantly becomes stronger the best experts to whom also we trust, and all market. We are glad that Ivan will become a part of DCA" - Dan Grishin, the managing director of DCA noted.

For October 5, 2015 Ivan Alekseyevich Lobov worked as the head of department in DCA (Data-Centric Alliance).