Ell roux (Yell.ru)

The Ell Ru Yell.ru project was created in March 2012 on the basis of the Yellow Pages directory of organizations.

Acquisitions

2015: Controlling interest purchased YouScan

On October 6, 2015, it became known that the service acquired reviews and recommendations Yell.ru a controlling stake in the Ukrainian-Russian startup YouScan - the shares of previous investors were bought. The amount of the transaction was not disclosed.

At the same time, Yell invests $1 million in the development of the company. The founders will continue to work in the YouScan and will remain minority shareholders.

"The mission YouScan is to help companies improve their business by receiving direct feedback from clients in social media. We are incredibly pleased to find partners represented by Yell who not only understand our business model perfectly, but also develop a leading product in a segment of the online feedback and recommendations market that is very close to us. YouScan and Yell products and technologies have tremendous synergy potential. The attracted investments will allow us to develop intelligent technologies for the search and analysis of consumer insights even faster, "said Alexei Orap, founder of the YouScan

"From our own experience, we know how difficult it is to develop the startup business, especially in the first years after launch, so we would like to support all start-up entrepreneurs with a 50% discount on the subscription of our monitoring service," said Alexander Sirach, co-founder of YouScan.

"We are madly happy to be part of the story. YouScan The company will remain independent and will be managed by the same co-founders. Yell is constantly in search of talented startups that will help make our recommendation service better. Now Yell will have the opportunity to add feedback and recommendations from users from social networks thanks to YouScan and Lidskaner. This will further strengthen our position as the leading recommendation service in Russia. And, no less importantly, 200 thousand small and medium-sized businesses that already manage their reputation and attract new customers with the help of Yell.ru will also have access to interesting data and insights from social media, "said Mathias Eclef, CEO Yell.ru

History

1994

The history of Yell.ru began in the 90s. The first Russian Yellow Pages were printed in Moscow in 1994 with a circulation of 50 thousand copies.

1997

In 1997, the project was sold to Deutsche Telekom. A year later, the Yellow Pages were sold to the Swedish business directory Eniro and the project was restarted - the year of the crisis in Russia was the birth of the company known as Yell.

A company called Eniro Rus-M began actively collecting and updating information about Russian companies. Eniro Rus-M produced several different editions of the Yellow Pages, including "Yellow Pages Moscow," "Contact SPB," "Contact Ural," "Contact Volga" and "Navigator."

2005

In 2005, the total circulation amounted to 1 million copies in Russia.

Around this period, the company launched the first version of the site and began to exchange the database with Yandex.

In 2005, on a row with high positioning of Yell pages in search results, Yandex used reviews to form its own ratings. Eniro Rus-M was awarded the Runet 2005 Award for its significant contribution to the development of the Russian Internet.

2006

The next chapter in the company's history is 2006, when Eniro sells Yellow Pages to the formed Kontakt East Holding.

Alexander Smolin, president of Eniro Rus-M, noted then: "Many companies claimed the position of the investor. We wanted to continue working with Swedish capital, as this is a reliable and long-term way of working. "

The business idea was based on investments in the intensive growth of Internet companies in combination with a proven Russian business model. In November 2006, Kontakt East shares received a quote on the First North exchange in Stockholm. By the beginning of trading, the company's shares rose 31.2%. At the same time, the Swedish investment company Kinnevik, estimated at $10 billion, became the main shareholder. Most investors are interested in Yell's online strategy.

"This attracts investors much more than the" paper catalog "and reference literature losing market share," said Sergey Tikhonov, investment director at Prof-Media.

2007

The development of the project continued with the acquisition in the summer of 2007 of YPI Yellow Pages Ltd, which publishes directories in St. Petersburg and Perm.

In October 2007, as an addition to the directory, the service was launched Avito.ru. Formed as part of the Yellow Pages, Avito has grown to the leading advertising portal in Russia and the third in the world.

2008

In 2008, the company with a staff of 800 people and coverage in Moscow, St. Petersburg and nine other regions, became the largest player in the directory market.

2011

The new era of Yellow Pages begins in 2011, when they decided to discontinue the publication and focus on the website Yell.ru. The name Yell comes from the English word "yellow", yellow, but as the birth certificate new "online of an era" of the company, was decided to change color of a brand for red.

The entire database is presented on the Yell.ru in a simple and accessible form. The main content, which is reviews, photos and videos, is designed to give the maximum amount of information about the company.

2013

In 2013, Yell.ru is the largest directory with more than 300 thousand reviews throughout Russia. From the summer of 2011 to the summer of 2013, the audience of Yell.ru grew from 200 thousand to 2 million users.

Portal Window Screenshot (2015)