Pankratov Sergey

Biography

Sergey Pankratov studied economy and management with focus on marketing.

Worked as the marketing manager in such companies as: Danone, Efes Group, Nestlé and Bacardi.

From 2013 to 2016 worked as the marketing director in Evyap company — the player of the market on production of cosmetics and means of hygiene.

2016: Marketing director of SAP CIS

In July, 2016 Sergey Pankratov is appointed the marketing director of SAP CIS. On this position it replaced Irina Kuznetsova who passed a global marketing team of SAP.

Digitalization of business through use of technologies Big Data (Big Data), Internet of Things (IV Internet of Things, IoT) and other tools is well under way. All this causes, on the one hand, active business development of SAP in the CIS, with another — growth of level of customer expectation from professional and expert grade of employees, told in the company. Sergey Pankratov's appointment became a part of strategy for gain of a command of marketing of SAP CIS.

Sergey Pankratov's tasks include at this time search of new approaches to marketing and formation of the updated marketing strategy at which the value and applicability of front lines and the innovative solutions of SAP will be explained to the existing and potential clients, and they will be able to make decisions, having all necessary information on the latest developments in IT.