| The name of the base system (platform): | RightWay Loyalty program |
| Developers: | Onlanta, Omni's Lanit |
| Date of the premiere of the system: | 2016/10/12 |
| Branches: | Trade |
| Technology: | CRM, CRM - Loyalty systems, SaaS is the Software as service |
ClearFuture RightWay - SaaS service of support of the loyalty program for buyers retail and online stores.
On October 19, 2016 the companies "Omni's LANIT" and "Onlanta" announced start of service of support of the loyalty program for retail networks.
"Omni's LANIT" and Onlanta unrolled in a cloud of OnCloud.ru and provide to retailers complex SaaS service of support of the loyalty program in structure:
- loyalty program of RightWay
- ClearFuture is service of personal recommendations to buyers using a method of predictive analytics.
Among the customers who estimated possibilities of service shops of Inventive Retail Group, Tehnosila, Adamas and others.
In the software package unrolled in a cloud of OnCloud.ru data of sales from more than 400 shops of retail chain stores – clients of Omni's LANIT company are processed.
Proposed solution gives to retailers the chance of the analysis of a sales history, a consumer customer behavior and formation of individual offers from the commodity directory of shop for each buyer or groups of buyers. Besides, retail chain stores have an opportunity for work with uniform base of buyers (retail + online) that allows to implement identical standards of communications for all sales channels. Access to rich marketing tools, uniform communication space, possibilities of deep analytics on the basis of Big Data technologies is provided to them.
The Onlanta company within work of service provides selection of a pool of virtual servers and support of their level of availability according to SLA, backup of the selected virtual machines and personal data protection processed in a system.
 | Not only his reliability and the high level of ensuring availability of service were the main criteria for determination of the partner for us. Important advantage when choosing a cloud of OnCloud.ru of Onlanta company was the fact that personal data protection is implemented based on the certified solution Onlanta cloud security system conforming to requirements of Federal law No. 152 of 7/27/2006, the architecture and servers of the solution are certified by FSTEC and are in the territory of the Russian Federation, and Onlanta is registered in Roskomnadzor as a personal data operator and has necessary experience in this area. |  |
| | Placement in OnCloud.ru of systems, business and critical for retail, – supports of programs of loyalty, personal recommendations and processing of cards – imposes specific requirements to availability, reliability and security of a cloud. Architecture of a cloud of OnCloud.ru and experiment of Onlanta on support of the high-loaded information systems – "platform" which allows to implement the protected and reliable service of management of a customer loyalty necessary for retail and other sectors of business, for example, to bank. | |
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