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Amazon Go

Product
Developers: Amazon
Date of the premiere of the system: December 5, 2016
Last Release Date: February 2020
Branches: Trade
Technology: Trade Automation Systems

Content

2023

Recognizing the age of the customer in the palm of the hand in stores without cashiers

An updated biometric Amazon One identity recognition technology was launched in May 2023. She can now identify a person's age by flapping her palm to sell him alcohol in supermarkets and bars. The system is also used in automated stores. Amazon Go More. here

Store closures in Seattle, New York and San Francisco

In early March 2023, the company Amazon announced the closure of several of its Amazon Go stores. We are talking about points in, and Seattle. New York San Francisco

Stores will close on April 1, 2023, until that time they will operate as usual, Amazon said. As of February 2023, Amazon had 31 Amazon Go stores with no sellers or cashiers. The company is forced to close such points to reduce costs.

One of Amazon Go's stores

Asked by USA Today reporters why Amazon decided to close eight Amazon Go stores in Seattle, New York and San Francisco, a spokesman said that like any retailer, Amazon periodically evaluates its store portfolio and makes optimization decisions. The traditional organizational and functional division of the business in the company inevitably leads to conflicts between structural units in terms of parameters related to logistics. Amazon will continue to explore which locations and features are most resonating with shoppers, continuing to grow Amazon Go stores into 2023.

The Amazon Go store sells a variety of products, including fresh salads, pastries, milk, cheese and chocolate from local farmers, ready-made breakfasts, lunches and dinners. There are handy Amazon Meal Kits from which you can quickly make food for one or two people. The stores use Just Walk Out technology, which allows customers to skip the checkout queue as sensors and cameras capture what customers are taking from shelves. Amazon Go employs confectioners, chefs and other specialists. Amazon said the company, as of March 6, 2023, is working with affected employees to find other jobs at Amazon, including other nearby Amazon Go stores.[1]

2020: Opening of the first full-size grocery store without cash registers and queues

In late February 2020, Amazon.com opened its first full-size grocery store in Seattle without checkouts or queues.

Over the years of the Amazon Go project, in which the company develops points of sale without people, it has launched about two dozen such stores throughout the United States. But neither matches the scale of its new retail space. At the end of February 2020, the online retailer began to develop full-size stores.

Amazon.com opened its first full-size grocery store in Seattle without checkouts or queues

The first such store, which will operate under a separate Amazon Go Grocery brand, covers an area of ​ ​ about 960 square meters. m. and 4 times more than the former largest Amazon Go stores. This outlet uses the latest technology - so as not to charge customers for those products they took off the shelf and then shelved, Amazon has set up an artificial intelligence system to determine whether the item has returned to the products section.

Customers enter the store by placing their smartphone on a closed turnstile, and leave in the same way, without waiting for the queue at the checkout. AI-equipped ceiling cameras "see" what items shoppers put in the bin and then pass the information to another system that charges the credit card when they leave.

Amazon Go Vice President Dilip Kumar said that AI systems operating in a new store in Seattle could theoretically be deployed in retail outlets, and on a tenfold scale. A number of these systems will soon be used on more than a dozen marketplaces the company reportedly leased in the Los Angeles area for a new grocery chain.

It also became known that in 2019 Amazon wanted to sell its cashless technology to other retailers. Cineworld Group PLC, the parent company of Regal Cinemas, has reportedly become one of the companies in talks with Amazon over the issue.[2]

2018: Commercial launch

On January 22, 2018, Amazon opened its first store without cash registers or sellers. The experiment, which lasted about a year, was recognized as successful, and now the company intends to actively develop Amazon Go self-service outlets.

The first store that does not have cashiers and cash registers has been launched in Seattle, America.

Inside the Amazon Go store

Amazon Go will be open Monday to Friday from seven in the morning to nine in the evening. Its area is about 180 square meters. This point offers mostly ready-made food made in local restaurants or by their own chefs, as well as snacks and drinks. In addition, the automated store will sell food kits for instant cooking of a full lunch at home.

Testing of the Amazon Go offline store began in late December 2016. It was assumed that the store would open doors for everyone in 2017, but the launch took place a little later.

According to the BBC, citing an Amazon source, the company faced a problem when sensors confused people of the same complexion and did not always correctly take into account the goods that buyers or their children took from the shelves and later put them in another place.

To enter Amazon Go, a visitor needs to attach a smartphone to the turnstile, and then select the product he needs. The technology, built on machine vision and machine learning, makes it possible to recognize what the visitor takes from the shelf and what he puts back. When released, the purchase amount is debited from the bank card linked to the Amazon app.

Amazon Go Store

At the same time, there are still service personnel at Amazon Go - for example, cooks working in cooking. In addition, an employee working in the alcohol department monitors sales and checks the documents of buyers.[3]

2016: Announcement

In December 2016, online retailer Amazon announced the creation of an offline store without cash registers and queues. The project was named Amazon Go.

When entering such a store, the user will activate the QR code in a special free application, which then, using sensors in the device, computer vision and artificial intelligence technologies, as well as cameras in the stores themselves, will begin to automatically track the goods that he takes from the shelves or puts back, and put them in the virtual basket.

Amazon introduced a supermarket of the future - without cash registers and queues

After completing purchases, the customer will be able to simply leave the store by going through the control turnstile so that the money is debited from the bank card linked to the Amazon account. In this case, visitors will not need to scan barcodes.

Such technology will save stores from queues and reduce the time spent by visitors, as well as provide additional business opportunities for Amazon. So, it will be able to track purchases and preferences of users in an offline store to prepare recommendations that will attract online buyers.

The first Amazon Go grocery store without cash service will open Seattle in (, Washington State USA) in 2017. By December 2016, the supermarket, which is about 167 square metres, is open to Amazon employees in test mode. The store will offer food, drinks, ready-made salads, essential goods, etc.

Amazon reported that work on caseless stores began in 2012. Such points of sale make cashiers and consultants unnecessary, jeopardizing the employment of more than 42 million Americans working in the retail industry. The seller is one of the most popular professions in the United States.[4]

Notes