Bruna installed the promotional and informational Digital Signage system in the retail chain stores

On March 15, 2017 the Auvix company announced an implementation project of Digital Signage technologies in retail network of Bruna company. Integrator in the project ForEyeT company.

Project Tasks

Bruna experienced difficulties when implementing traditional media carriers in outlet upon online purchases. Therefore when implementing the omnichannel strategy directed to increase in a customer loyalty, the company management made the decision to use the digital promotional and informational Digital Signage system. As the platform for management of digital content and solution integration with the internal systems PADS4 system from NDS is selected. The ForEyeT company became integrator of the project.

Show-window of Bruna, (2016)

Project Progress

Within the project static media carriers replaced with the digital promotional and informational systems behind racks and near regiments in all 315 Bruna shops in the Netherlands. Using PADS4 integrated in a single system several data sources of broadcast of content.

Project Results

The created Digital Signage system became an additional source of income, allowing to sell available advertizing space on displays.

Software of PADS4 is an optimal solution if you need to manage the content from the uniform center. Also using PADS4 we can easily integrate Digital Signage with all necessary data sources. It allows us to create an optimal solution for shop based on a single platform. Sven van Gelder, operations manager of ForEyeT company

For retail of advantage of use of digital displays obviously. We are glad that our software is a part of this innovation and smart communication strategy in Bruna shop. Jurjen Noorloos, business development manager of NDS