DS Automobiles used technology of virtual reality for promotion of a brand

On March 23, 2017 the Dassault Systèmes company announced use of industry Virtual Garage technology by DS Automobiles company.

Project Results

The subsidiary company of PSA Group automobile concern used industry solution of Virtual Garage for support of the beginning of sales of the DS 7 Crossback crossover.

Using this product DS Automobiles made process of purchase of cars more live due to use of technologies of virtual reality and creation of effect of immersion of "DS Virtual Vision" showing the cars.

Representation of BP of Virtual Garage, (2016)

DS Automobiles uses virtual applications and virtual reality for creation of visual consumer experience. Using these technologies the buyer can virtually get acquainted with car model prior to sales.

Having implemented technology Virtual Garage, DS Automobiles had an opportunity of the organization of an alternative format of sales, optimizing space in car showrooms and increasing sales level.

That circle which began with formation of intention, work on the concept and design helps to complete effective instruments of car sales and marketing. Platform 3DExperience helps automobile brands to differentiate the offer and to make impressions of visit of a motor show – it becomes possible due to adding of a game component, use of virtual reality, active interaction with visitors and also due to active work with the user preferences in processes of acquaintance with models and purchase, even before the emergence of the car in physical availability. Olivier Sappin, the vice president of Dassault Systèmes for technologies for automotive industry and the transport industry

Representation of DS Virtual Vision, (2016)

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