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Yota VR

Product
Developers: Yota (Skartel)
Date of the premiere of the system: 2017/04/26

Yota VR is virtual sales office of Yota company.

On April 26, 2017 mobile operator Yota announced opening of the Russia's first virtual sales office. To users had an opportunity to visit representative office at any time and where it is convenient to them.

To appear at VR office, it is necessary to load on the smartphone a special application of Yota VR in Google Play, to receive kardbord or to use points of virtual reality.

Advertizing Yota VR, (2017)

The company announced the forthcoming free distribution of kardbord in the trains "Martin", the following on route MoscowNizhny Novgorod, in the center of design of Artplay, at Strelka institute in Moscow and in GTsSI Arsenal in Nizhny Novgorod.

In VR representation of users the virtual consultant will meet. Here it is possible to learn about proposals of the mobile operator, to select a service package and to order delivery of the SIM card.

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We start an experiment within the Yota Futureproof project which main objective to estimate efficiency of use in business processes of VR technologies. First of all, we are interested in influence of VR office on sales of our SIM cards and also conversion of visitors of this channel in clients of the mobile operator.

Vladimir Dobrynin, CEO of Yota
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Representation of Yota VR, (2017)

The partner of an experiment - Samsung company. The Yota VR application can be loaded in Oculus Store for use on Gear VR.

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Virtual reality – in that type as we saw it in movies about the future – gradually enters life of the ordinary person. The Yota project – to that confirmation. Thanks to Samsung VR ecosystem it becomes more convenient to users to receive services, and business has an effective and technological communication channel.

the Safe El Hakeem, the head of mobile marketing of Samsung Mobile in Russia
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