Addreality implemented Digital Signage in network of Globus hypermarkets

The Russian software developer in the field of Digital Signage and client analytics of Addreality implemented in 12 hypermarkets of Globus network in Moscow and the Moscow region about 600 digital devices for broadcast of advertizing and interaction with consumers. Implementation took 3 months. In the future the number of solutions and a variety of their functions will increase.

Centralized operation by digital communications with buyers on TV screens, a price-chekerakh and electronic scales in hypermarkets became a project deliverable. Addreality integrated 3 types of different devices, developed the system of authorization and remote control marketing content, regardless of location of the marketing specialist.

The Addreality platform became the instrument of quality improvement of the ad info on points of sale in Globus network. Placement of promotional materials happens on all retail chain stores on a centralized basis now.