Economy of Joint Consumption (EJC) of Sharing Economy

In Russia

2019: Data of RAEC

According to RAEC and TIARAS Centers, the volume of transactions of the online services of joint consumption (Schering services) working in Russia at the end of 2019 will be about 769.5 billion rubles and will show growth in 50% in comparison with results of last year.

The leader of a Schering in Russia is the segment of C2C of sales (about 566 billion rubles). It is followed by online employment exchanges, or P2P services of services (140 billion rubles), car-sharing (20.5 billion rubles), a kapuling (17.8 billion rubles) and short-term lease of housing (15.6 billion rubles). The five of the leading industries did not change in comparison with 2018, at the same time car-sharing traded places with a karpuling (services for search of fellow travelers), having overtaken the last on the volume of transactions. At the same time dynamics of growth a Schering market in our country took new top: 50% instead of last year's 30%.

Among the main trends there are economies of joint consumption in Russia in 2019 of RAEC and TIARAS Centers select growing of audience – development of the user communities in an age group 40+ and also expansion of geography – use growth a Schering services in regions, including outside the regional capitals.

2017

'The economy of joint consumption (EJC) – the social and economic model which is dynamically developing in Russia already today making a serious contribution to development of national and regional economies. The research defines the companies of the sphere of economy of joint consumption (KSEP) as the online platforms allowing people and the companies to integrate with the purpose of sharing of the resources belonging to them. ESP companies develop own quality control system of services based on trust of users, their estimates of each other: in particular, to responses and system of ratings. Traditional means of protecting of the rights of consumers are substituted with the mechanism in which users estimate and control each other', - Anton Gubnitsin, PBN Hill+Knowlton Strategies comments.

Organizers of a research - RAEC, PBN Hill+Knowlton Strategies, with Yandex and AVITO select the following criteria of reference to KSEP:

• Online works
• Creates community of people - users and owners of resources
• Assumes use instead of purchase

'The economy of joint consumption, its services cannot exist without community of users. Thus, platforms of economy of joint consumption become the place where offers and users meet', - Gorny Alexander, Mail.ru Group notes.

ESP companies allow to use rationally resources or to exchange them, reducing load of the environment and allowing to gain an additional income to many people from the different countries of the world, thereby performing important social function. Revenues of the companies, as a rule, are no more than 15% of turnover. The rest is received by users.

Users of ESP, as a rule, receive additional earnings (about 25% of an annual income of family) which generally go on a covering of the expenses connected with the maintenance of property (fuel, payment of utilities, an insurance, etc.) and payment of taxes.

ESP companies allow to save not only to individual users of online services, but also the whole cities. They help to unload significantly city infrastructure (in particular transport), to simplify access to a number of services and goods.

Changes which are born by ESP:

• creation of a digital ecosystem
• decrease in load of ecology
• trust to the stranger; online reputation phenomenon
• change of consciousness of people – a use priority over ownership
• development of a microentrepreneurship

The research pays special attention to the legislative and regulatory environment of economy of joint consumption in Russia.

Regulation of the sector of ESP goes rather "from the particular to the general", i.e. through the legislation industries. Despite general interest in this subject, today consensus on what is understood as economy of joint consumption in the Russian legislation no.

It is important to note that the concept of "sharing" occurs in the legislation of Russia (when several owners own property and use it jointly), but it does not capture the essence of ESP and is inapplicable for new social and economic model. Thus, use framework in Russia of model of economy of joint consumption is given a task by the constitutional regulation to use and dispose about the right of citizens of the Russian Federation of the belonging property for implementation of the activity which is not prohibited by the law.

Within the conference 'Runet of 2017: results of year' were provided the main digits of a research of economy of joint consumption in Russia:

• $15 billion - the volume of the world market of ESP in 2013 by estimates of PwC
• €28 billion - the volume of transactions of ESP in 2016 in the European Union according to European Commission
• only €3.6 billion from 28 млрд.€ can be included in income of the ESP companies, the rest was earned by users
• the world volume of ESP by 2025 according to forecasts of PwC can reach $335 billion
• 190 billion rubles - the volume of the Russian market
• The main share of participants of communities of users of ESP is made by aged people of 25-44 years
• More than 80% of users consider that ESP helps to save and care for the environment at the same time

You See Also

• Internet economy
• Mobile economy of Russia
• Economy of Russia
• Mobile applications (market of Russia)
• Mobile broadband access Internet (market of Russia)
• Mobile advertizing (market of Russia)
• Mobile content
• Services of mobile payments
• Cell phones (market of Russia)
• Cellular communication (market of Russia)

• Car-sharing (car sharing) market of Russia
• Car-sharing (car sharing)