Avito

Founded by Jonas Nordlander and Philipp Engelberg in Sweden in 2005, the company was named Avito Holding on 28 October 2009.

Services

The Avito portal is an extensive database of third-party announcements, is an electronic board of offers for the purchase and sale of personal belongings, household appliances and electronics, vehicles, real estate, finished business, as well as offers for work and the provision of a wide range of services. In addition to placing ads of third parties, one of the Avito portal directions is the provision of services for the promotion of goods (services) through the placement of banner, contextual and mobile advertising within the framework of reimbursable services.

Performance indicators

2023: Revenue growth by 57% to RUB 100.9 billion

In 2023, Keh Ekommerts LLC (the main legal entity of the Avito ad service) earned 100.9 billion rubles in revenue, which is almost 57% more than a year earlier. The company's net profit during this time rose from 11.9 billion to 39.3 billion rubles. This was reported in the financial statements of Keh Ekommerts LLC, published in early April 2024.

Gross profit of Keh Ekommerts LLC in 2023 increased by 64% compared to 2022 and reached 59.1 billion rubles. The company's commercial expenses increased by 27.8%, to 16.3 billion rubles.

Keh Ekommerts earned 100.9 billion rubles in revenue

According to Interfax, citing materials from the company, its shareholders decided to distribute dividends in the amount of 11.4 billion rubles. Dividends were paid on March 6 from the LLC's net profit for the 9 months of 2023 (including previously retained earnings). In 2022 and 2023. dividends were not paid.

As of the end of 2023, Keh Ekommerts LLC is 99.99% owned by RRV LLC, the remaining share is owned by Infrastructure Holding-2 LLC. The ultimate owner of these companies is Ivan Tavrin's Kismet Capital Group.

By the beginning of 2023, Avito's monthly audience for the first time exceeded 60 million people. According to Mediascope, in January 2023, 60.2 million people over 12 years old entered the Avito website and mobile application throughout Russia, and in this indicator the company overtook Ozon and Wildberries.

In 2023, Avito users set a new record for the number of active ads available on the platform - their number exceeded 150 million units against 82 million in March 2022. According to the SimilarWeb service as of April 1, 2023, the number of visits to Avito is 366.7 million per month, according to this indicator, the platform was the leader among classifies in the world.^[1]

2019: Smartphone sales up 12%

On January 16, 2020, Avito announced that in 2019, 2.04 million phones were bought on Avito's website, which is 12% more than in 2018. Sales leaders remained unchanged, with the iPhone in first place, accounting for almost half of all deals, and Samsung in second. The third and fourth places are occupied by Chinese brands Xiaomi and Huawei, which in 2019 showed maximum sales growth (by almost 70% and 124%, respectively). Read more here.

2015: Revenue growth by 55% to RUB 6.7 billion

The revenue of the largest Russian service of private announcements Avito in 2015 increased by 55% and amounted to 6.7 billion rubles ($83.7 million). This is stated in the message of one of the shareholders of the company, the Swedish investment fund Vostok New Ventures.

Adjusted profit of Avito before taxes and interest (EBITDA) in 2015 amounted to 3.3 billion rubles ($41.2 million). EBITDA margin compared to 2014 decreased from 51% to 49%, the fund said.

In 2015, Avito users viewed 104 billion pages with ads, in 2014 this figure was 75 billion. The share of mobile views increased from 32% to 46%.

Avito's revenue indicators were translated into dollars in accordance with the exchange rate as of December 31, 2015, Vostok New Ventures noted. Then the cost of the American currency was 79.7 rubles per unit.

The ad service for real estateHouse fund"," which Avito launched in May 2014, is under development and is not yet generating any significant revenue, Vostok New Ventures said in a statement.

Also, the fund refers to significant events as a transaction for the purchase of Avito 84.4% of the service for aggregating goods delivery services Checkout. Details of this deal are not provided in the Vostok New Ventures post.

Avito's main source of revenue is mutual fees for promoting ads. Analysts at Goldman Sachs call Avito the fastest-growing listing service in the world.

History

2024

Ability to group ads

Avito's professional users can now merge their ads into groups visible in the profile. The added tool will help sellers focus on a certain category of goods or services, and customers find the ads they need faster. The function has already been used by more than 7 thousand people who have created more than 23 thousand ad sets. The company announced this on November 14, 2024.

The widget is available to professional sellers who have connected an extended or maximum tariff. They can create up to 50 groups at a time, with between 3 and 1,000 active ads in one. If they are less than 3, the group is automatically deleted. You can also come up with the name of the group and choose a cover for it, and if this is not done, it will be selected by chance from the ads of the group. The names and cover will undergo automatic moderation so that personal data or obscene words do not get into them.

The groups you created will appear in your profile below your ad cards. Individual groups can be made available only by link - they will not be visible on the profile page, but they can be shared. When you go to a group, users go to a separate page where search, filters and sorting are available.    

We continue to develop functionality for professional sellers, giving them the opportunity to get additional liquidity through new tools. In the course of communication with our users, we realized that they had a need for grouping ads. This widget will allow sellers to speed up the sale of their goods or services, and it will be easier for buyers to navigate the variety of choices in Avito, said Natalia Yumatova, director of trust and security at Avito.

The topic of combining ads into groups can be any and depends only on the purpose of the seller and the nature of the goods or services. For example, you can create a selection of seasonal images or spare parts for a specific model, highlight new items or goods at a discount. At the same time, it is possible to create groups that will include ads from different Avito categories. 

On average, there are 33 ads in one group. The most ad sets were created in the "Goods" category, followed by Auto and Services. 

Staff growth by 20% to 10 thousand employees

In October 2024, Avito announced a significant expansion of its staff. From January to October 2024, the number of employees increased by 20%, reaching 10 thousand people. The product manager in the direction of "Auto" became the anniversary ten thousandth employee.

According to the press service of the service, in the first nine months of 2024, Avito hired 2,000 new employees. The company, founded in 2007 as an ad site with a team of 20 people, has grown over 16 years into one of the largest Russian IT companies.

Since the beginning of the year, the state of Avito has grown by 20%. The company employs more than 10 thousand employees

The staff structure of Avito reflects a wide range of the company's activities. More than 3300 employees are engaged in product development and development, over 3000 specialists provide customer support. The corporate center has almost 800 HR specialists, lawyers, financiers and accountants. More than 800 employees are responsible for moderating ads, the same number work in sales. About 300 people are employed in marketing and PR, and almost 600 employees are involved in strategy and business development. The company also employs more than 250 trainees.

HR Director of Avito Verticals Alexandra Khostanskaya stressed that the company not only holds leadership positions in the market, but also constantly develops its services. In 2024, new functions were launched on the platform, including the ability to buy goods and cars on credit, its own payment method "Wallet," mortgage service and a system for assessing the quality of service of sellers.

Avito also expanded its services by launching new sections: Avito Mall to buy goods in a new or almost new condition, Avito Premium with verified goods from luxury brands, and Avito Travel for daily accommodation reservations.

Creating a Fintech Company

In October 2024, it became known about the creation of a new legal entity Avito Finance JSC, established by Keh Ekommerts LLC, the head structure of the Avito ad service. The new company will specialize in the development of financial services integrated into the Avito platform. Read more here

Confirm Profile with VTB ID

VTB customers can now quickly and confirm their profile on Avito using VTB ID. After verification, users will receive the Documents Verified badge. It increases the confidence of other site customers and increases the likelihood of a successful deal on the platform. According to Avito's research, 20% of sellers note an increase in the number of applications after receiving a verification badge. The bank announced this on September 19, 2024. Read more here.

Add RFQ Service

Avito expands opportunities for individual entrepreneurs and companies and launches a service for buyers in micro, small and medium-sized organizations. It will help compare goods and prices, as well as save money and time on finding the right equipment. This service has ease of use, an intuitive interface and a modern design. The company announced this on July 17, 2024.

The service is called "Request for Quotation" and is available in the "Business Equipment" section. It is designed to change the idea of ​ ​ the procurement process and save small businesses from a long search for optimal prices and conditions in the market.

The peculiarity of the service is that it allows you to create a request for a commercial offer in a few clicks and receive a response from suppliers in a convenient table format without manually collecting offers. The "RFQ" combines the functionality of the tender site with Avito's ease of use. The buyer needs to fill out a short form - indicate the characteristics of the product being sought and the deadline for collecting applications. Avito will select suitable offers from suppliers and provide all the data in the general table.

The functionality of the service makes it easier to find suitable suppliers and makes it possible to compare them by key parameters. In one place, you can find all the necessary information about the price of the product, delivery options and other important aspects of the transaction.

The process of finding a trustworthy provider is complex and long. It requires a thorough analysis of product quality, pricing policy, delivery conditions and company reputation. The need to contact various potential suppliers, negotiate and compare conditions also takes a long time. "Solicitation of commercial proposals" will make this process much easier and faster. Thanks to an intuitive interface and the elimination of unnecessary stages of interaction, entrepreneurs and employees of companies responsible for finding contractors will be able to easily find suppliers in just a few clicks, "said Ilya Dudkovsky, head of the categories" Ready Business and Franchising "and" Equipment and Business Products "on Avito.

The request is posted to suitable vendors with a high level of service. At the start-up stage, the service will be available to all users for free.

The service will allow equipment suppliers to provide an incoming flow of applications, bring additional orders and new buyers: business owners, buyers and wholesalers. To receive requests, the seller needs to be verified by TIN, have a rating of at least 4 and ensure a green or yellow reputation. In addition, the seller should connect a pay-per-view rate. By responding to requests, sellers get the opportunity to save the advertising budget, as Avito's algorithms send requests to the right sellers. The more competitive advantages are reflected in the application, the higher the chances of a successful deal. By responding to requests more often, the seller has the opportunity to increase his customer base and become a regular supplier for more business buyers.

In the future, the "Request for Commercial Proposals" will be a cross-vertical experience that combines offers not only from Avito Goods, but also from Avito Services. At the current stage, the service is available on the desktop version (PCs, laptops, tablets) of Avito's website in the "Business Equipment" category, and in the near future the option will appear for all buyers of this category in the Avito mobile application. In 2025, the service will be deployed to other types of goods and services.

Integration with AmoCRM in WhatCRM Service

Russian provider communication services Telfin"" presented an addition to the line of services WhatCRM - integration AmoCRM with the Avito service for communicating with customers directly from. CRM Telfin announced this on June 18, 2024. More. here

The ability to leave feedback on buyers in the category Products

Avito realized the ability to leave feedback on buyers in the Goods category. By the end of May 2024, this functionality will be available to 100% of users. Previously, only buyers could leave reviews on the platform in this category.

The seller can write feedback on the buyer if one of the following conditions is met:

• the order has been completed and the money has been received;
• the buyer refused the goods or returned them, and the goods returned to the seller;
• The buyer or seller cancelled the order before shipping the item.

The seller has a special form on the order page where you can write a review and evaluate the deal. Feedback on the buyer can be written within 14 days after the form appears. Buyer and seller reviews will be published at the same time after verification, or after a two-week period. This condition is necessary for feedback to be as constructive as possible. If one of the parties does not write a review, one review will be published. Until the review is published, you can delete it and write a new one. After publishing a review, you can no longer edit it, but you can delete it.

Feedback on buyers will be visible to sellers after placing an order or starting correspondence. As of May 2024, estimates from sellers are not taken into account in the overall user rating.

In test mode, the functionality was launched in September 2023. For 6 months, users from the test group left 250,000 reviews, with 93% of reviews rated 5. In addition, the ability to leave feedback on tenants last year was implemented in the short-term rental segment.

Шаблон:Quote 'author=said Natalia Yumatova, Director of the Department of Trust and Security Avito.

Launch of Master's Degree in Data Science at MIPT

Avito begins systematic training in artificial intelligence, launching a master's degree in Data Science at MIPT. The company announced this on April 19, 2024.

Avito also plans to obtain an educational license and launch her own educational service. Together, the company plans to train by 2028 about 3,000 [IT] specialists of various specialties.

The first recruitment will be 18 people in order to personalize the educational process as much as possible. At the same time as their studies, students will undergo a paid internship at the company and improve the services that 70 million people use as of April 2024. By the end of the magistracy, graduates will become specialists at the middle level, and Avito will invite the best to work.

Children from all over Russia will be able to study at the magistracy. MIPT will provide a hostel for nonresident students. Avito will pay tuition for all 18 undergraduates. In addition, in the first semester, all students will receive a scholarship of 25,000 rubles, from the second semester - students with good academic performance. The internship will be paid separately at a competitive market rate.

Building system work with training helps the company's business as a whole. Avito has enough mid- and signor-level employees and lacks novice specialists. The company is actively scaling and we are ripe to convey experience. On the other hand, we are working in a very competitive market in terms of hiring, the situation in which is also complicated by the demographic pit that has been going on for several years. Therefore, we want to invest in the education of interns and "juns" and hire them to ourselves. We will try to provide jobs for everyone who is classy, "said Ivan Guz, Avito's managing partner.

The start of systemic training work is due to the serious need of specialists in the field of generative neural networks, which Avito is actively developing.

The company tests solutions based on generative networks in 10 services (for example, a smart assistant for buyers), and estimates the economic effect of their implementation at 2 billion rubles. for 2025. By the end of 2024, Avito expects, about 40% of users will interact with generative networks through products where they are applied. Also, by the end of 2024, the company plans to hire more than 100 data Scientists who will work on AI-related products - for example, ad generation services or market value estimates for cars and apartments.

Until 2028, the IT company plans to begin cooperation in the field of fundamental education with about 11 key specialized universities - Moscow State University, ITMO, HSE, etc., launch educational programs in them - departments, masters - and prepare about 3000 thousand IT specialists of various specialties - professionals in Data Science, development and in the product.

Avito assesses opportunities to launch not only masters, but also basic departments in faculties to give education "from scratch." The teaching methodology will be based on the principles of evidence-based education. All disciplines in the program are selected based on the skill map.

Avito also plans to launch a separate service of full-fledged additional education, having received an educational license. It will also help train in-demand specialists and increase the expertise of existing employees. The base for the service will be the Academy of Analysts already operating in the company. Since 2020, 104 specialists have graduated from the educational program, and half of them work for the company.

Change of registration from Swedish to Russian

At the end of March 2024, Avito changed its registration from Swedish to Russian: MKOOO Avito Finance was included in the register of participants in the special administrative region (SAR) in the Kaliningrad region. This is stated in the message of the SAR.

The press service of Avito confirmed to Interfax the completion of the redomicitation of the Swedish company Avito AB and the fact that Avito Finance will become its successor. The agency draws attention to the fact that we are talking about the first publicly known case of redomication in the Russian Federation of a company from Swedish jurisdiction.

The company re-registered in the Kaliningrad offshore became a subsidiary of KEH eCommerce LLC, the operator of the Russian Avito service. Until 2019, Avito AB was the head structure of KEH Ekommerts LLC, the main operating company of the Russian service, reminds Interfax. Avito Finance is not listed in the database of the Unified State Register of Legal Entities (USRUL) by March 27, 2024.

As of the end of March 2024, the announcement service Avito is owned by Kismet Capital Group. The number of active ads on the platform is more than 150 million, the monthly audience is measured by 60 million users.

After the imposition of sanctions against the Russian Federation in 2022, Russian companies increasingly began to change their jurisdiction, preferring to register in the Russian Federation. When jurisdiction changes, taxation in another country may be higher. To solve this problem Russia , in 2018 they created special administrative regions (SAR) on Russky Island Primorsky Territory and on Oktyabrsky Island in the Kaliningrad Region, where the Avito company also moved. The ATS has an income tax of 5%, and income tax on dividends - 0%. Thus, the authorities created favorable tax conditions for companies.^[2]

2023

Participation in the creation of the Association of Digital Platforms

E-com sellers represented by Wildberries, Ozon, Yandex.Market, SberMarket and Avito decided to create an Association of Digital Platforms. This was announced on December 20, 2023 by the press service of Anton Nemkin. Read more here.

Add Story Function

Now all Avito users have access to the personalized stories function ("storiz"). The stories include goods and services from 70 categories of the platform, as well as thematically related content. The company announced this on September 21, 2023. The storsay format is a popular mechanic among many platforms, but in Avito, users will be displayed, first of all, personal collections. They are based on data on people's interests: which ads open more often, which categories they view more often and in which they make more transactions, as well as the actions of users who have similar requests.

For example, if a person often views ads about buying a car, then the algorithm will first show stories with a selection of cars for sale, then - tips for choosing tires and car service services.

The efficiency of personalization is visible on the data: for example, since the introduction of the new algorithm, the number of clicks per story has increased by 20%. As a result, conversion to a deal increases, and this helps sellers and buyers find each other faster.

Шаблон:Quote 'author=said Vitaly Tumanov, Product Director for Private Users Avito.

For September 2023, the new feature is available to all registered users of the platform. For mechanics to appear correctly in the application, you need to update it to the current version.

Buyout by founders of GigAnt stake

In mid-July 2023, it became known that the service for finding part-time jobs GigAnt buys out the shares of its investors - Avito, Startup Lab, Mikhail Kuchment and Pyotr Demchenkov. We are talking about 45.37% of the company, and the amount of the transaction was not disclosed. Read more here.

Plan to double investment in social and environmental initiatives by 2024

Avito will double its investment in social and environmental initiatives by 2024. For 3 years, the total amount of assistance will be more than 100 million rubles, of which almost 85 million rubles are donations from users and employees of the company. Developing charity and a "green" agenda, Avito launched a special platform "Avito Benefit" with a selection of all social projects in which everyone can take part. The company announced this on April 28, 2023. Read more here.

Ability to link multiple profiles

Avito launched a tool on April 20, 2023 to link multiple profiles.

Now platform users in test mode will be able to switch between accounts in a couple of touches, as well as use one password and phone number to link several profiles. According to Avito analysts, about 3 million platform users would like to use the account not only for personal but also for professional purposes.

The functionality is aimed at active users and will allow you to link up to seven professional and one regular profile.

This tool will be useful for users who actively use Avito for different tasks and would like to distinguish between their activities. When developing this functionality, we emphasized the simplicity and convenience of its use. So, you can switch without authorization, use the same phone number, get checked by documents once to all profiles, - said Andrey Rybintsev, Director of Trust & Safety. - With the advent of related profiles, the problem disappears due to the fact that users had to create accounts for different tasks. This will allow us to ensure not only comfort, but also user safety.

Inside the bundle, in addition to the usual profile, you can create up to seven professional ones - one each in the categories "Goods," "Work" and "Transport" and two in the categories "Real Estate," "Services." For users, it becomes possible to divide activities: for example, professional services and communication with customers in one profile, and the sale of personal goods in another. However, if a client opens your account, he will not know that other personal accounts are associated with him.

In order to use the functionality, you need to go to the "My Profiles" section, click on "+," after which you can attach an existing account or immediately create a new one. Profiles will automatically be linked and displayed by a list in the top line of the personal account menu in the application or in the drop-down menu in the website version. When you log in, the user will enter the profile where he was last active.

CEO left the company

On April 14, 2023, Avito announced the departure of Vladimir Pravdivy from the post of CEO of the company. It will now be run by board members. Read more here.

Audience "Avito" in January - for the first time over 60 million people

According to Mediascope, in January 2023, 60.2 million people over 12 years old entered the Avito website and mobile application throughout Russia. According to this indicator, the company overtook Ozon and Wildberries, Avito representatives told TAdviser on February 28, 2023.

Purchase of new building search service Roomberry

On February 10, 2023, it became known about the sale of Roomberry to Avito. The company did not disclose the value of the transaction. Read more here.

Start returning goods from private sellers

Avito's company on January 16, 2023 announced the launch of a return option from private sellers within two weeks of purchase.

The return option is available for goods delivered by Avito logistics partners - Russian Post, Boxberry, SDEK, Avito x EXMAIL, etc. In search results, returns will be marked with a special green "14 days return" badge. This means that the seller undertakes to return the funds if the buyer refuses the goods within two weeks after receiving the order.

At the same time, the standard scheme for checking the goods, valid for all orders in Avito Delivery, will remain the same - the buyer has 15 minutes to check the goods. If the thing by some parameters did not suit the buyer, then he can refuse it on the spot - the money for delivery and the goods will not be debited from him.

Earlier on the platform, the return of goods after confirmation of receipt was available only for purchases from legal entities - stores that connected the Avito Delivery option.

As of January 16, 2023, the "return of goods" option works in test mode for one million sellers actively using Avito. If the seller has such an opportunity, the "14 days return" switch becomes available in the settings, which allows "return" for each advertisement with connected Delivery, as well as for all new advertisements. In the future, it will also be possible to connect the return option only for individual ads.

After receiving the order from the buyer, the "I want to issue a return" button will appear on the order page. When you click, an online form will open where the buyer can select the reason for the return, attach photos illustrating the condition of the product, and indicate what did not suit. Return shipment of goods through Avito Delivery is possible only by Russian Post.

Conditions for return:

• If the product is of the proper quality, it can only be returned without new traces of use - in the form in which the seller sent it;
• If the product is of improper quality (turned out to be defective or does not work), the seller undertakes to accept it, even if there are traces of use on the product.

To carry out the return, the seller chooses a convenient branch of the Russian Post, where the goods will come. If the seller managed to withdraw money for the goods, then you will simply need to indicate your card with which the refund amount is reserved. At the same time, a mechanism for protecting funds will operate at all stages - they will go to the buyer only when the seller receives his goods back and confirms that he is in order.

After receiving your item, the seller has two days to report a hidden problem with the item that could not be noticed upon receipt.

Until the beginning of July 2023, there is an industrial period during which the return shipment of goods will be free.

If the buyer wants to return the goods of the proper quality, the photo of which shows traces of use, the seller will be able to reject such an application. In this case, the application will go into dispute, and Avito, a dedicated support line return specialist, will join the problem.

2022

Opportunity for sellers to create their own promotions with promotional codes

Avito expands the capabilities of entrepreneurs when working with the platform and launches additional functionality with which you can conduct promotions and create promotional codes for goods. At the same time, sellers will be able to independently manage and set the necessary parameters of the promotion: the timing of the advertising campaign, the size of the discount, as well as the total number of applications of the promotional code. The company announced this on December 22, 2022.

Sellers will have the opportunity to create their own promotions with promotional codes for goods through the "Special Offers" section. The section will be available in the PC version in the profile menu for all seller segments or from the banner in the rotation in the "My Listings" section.

When creating a promotion, the seller can specify the discount amount as a percentage (from 1 to 90%) or as a fixed amount - the discount in rubles must also correspond to the amount from 1 to 90% of the cost of the goods. It can also specify the total maximum number of applications of the promo code and the possible number of applications of the promo code by one customer. Only goods with Avito connected Delivery can be added to the promotion at points of issue and checkpoints.

The seller independently sets the start date and timing of the promotion - from 1 day to 1 year. You can also manage the campaign - duplicate or end ahead of schedule - from the list of shares after its creation.

After the seller sets all the promotion settings, the platform generates a unique set of characters for the promo code. By default, the promotional code is visible only to the seller, who can leave it hidden to buyers and use it as a personal offer for individual customers. Or make it visible and use it as an additional argument for buyers who have entered the product card.

One of Avito's key tasks is to create and develop the necessary tools for professional platform users. With the introduction of functionality to independently create an action when selling goods, we give sellers even more opportunities to attract new customers and develop sales on the platform. We give entrepreneurs the opportunity to independently determine the appropriate time for the advertising campaign, the conditions of the promotion and the optimal amount of the discount and, thus, help the business to form a loyal attitude of buyers to the seller and his brand, said Victor Sokovnin, head of small and medium business in Avito.

Buyers can find out about the presence of a promotional code on the product card, directly from the seller or from other sources through which the seller distributes the promotional code. During the purchase of the item, the promo code must be entered on the checkout page.

The promotional code will be valid only for goods purchased through Avito Delivery to points of issue and checkpoints. When buying goods with courier delivery, a discount is not provided.

Buying 62.75% HR Messenger

On December 1, 2022, it became known that Avito bought a Kazakhstani service for job search and HR Messenger employees. Financial and other terms of the transaction were not disclosed. It is only known that the share of the Russian ad platform in HR Messenger will be 62.75%. Read more here.

Placing the program on the BI.Zone Bug Bounty platform

On the Avito platform BI.ZON Bug Bounty , she launched a public bug bounty program. It is proposed to check the security of all web mobile applications and company, as well as any available applications and services posted on. subdomains avito.ru. Baghunters will receive from 5,000 to 350,000 rubles , depending on the criticality of those found. The vulnerabilities company BI.Zone announced this on November 30, 2022. More. here

Starting the shopping cart option

On November 9, 2022, Avito announced the launch of the shopping cart option. Buyers will now be able to collect an order and pay for several items from one or more sellers with one click. You can add any to your cart goods of private sellers with Avito Delivery connected.

According to the company, earlier the basket option was available to users only on marketplaces - for purchases from legal entities and individual entrepreneurs - and in standard online stores. Now in the ads, in addition to the "Buy with delivery" button, the "Add to cart" button will appear. After adding all the items, the user will be able to go to the shopping cart for editing and ordering.

Starting the cart gives you the following options:

• Order different items from the same seller in the same package. They will automatically be combined into one parcel, that is, it will not be necessary to issue and pay for two different Avito Deliveries and sending it will cost less. The seller will ship the selected items in one box.
• Order multiple units of the same item from the same seller (for example, two identical sweaters).
• Order items from different sellers with a single payment. So, if the buyer orders sneakers, a bag and jeans from three different sellers from, and Moscow Novosibirsk , Vladivostok the order will consist of three packages, each of which will go on its own route. But you will only need to pay and issue Avito Delivery once.

Unlike standard e-commerce sites, we have specially adapted integrations with delivery services for individuals, and special processes, for example, such as a safe transaction with payment freezing, checking the integrity and completeness of goods and others. To implement the basket function, Avito's team created logistical scenarios and financial integrations from scratch. The shopping cart will make the shopping process faster for users, with one transaction instead of several, and also save on shipping if items are ordered from one seller. In the future, it will be possible to order from private and business sellers at the same time. noted Ivan Guz, Deputy Director General of Avito

The secure transaction mechanism will remain the same - after the buyer pays for the goods on the platform with a card, the partner bank freezes this amount. Money is transferred to the seller only after the buyer accepts the goods. If the buyer refuses the item, the purchase and delivery costs are returned to his card, and the item is sent to the seller at Avito's expense.

The number of ads in which the option of selling through Avito Delivery is connected exceeded the figure of 64 million in October 2022 - and doubled over the year. The most popular categories in Avito Delivery are "Clothing, Shoes, Accessories," "Spare Parts and Accessories for Cars" and "Children's Clothing and Shoes," as well as "Electronics."

How the basket works on Avito:

• Choose a delivery method. The buyer will be able to choose the shipping method for each part of the order. You can order all goods at the same point of issue of orders, as well as at different ones, it will also be possible to choose one delivery service or several. The cart order option is supported by all Avito logistics partners. At the same time, combining goods into one parcel at the start will be available for orders through Boxberry, EXMAIL and DPD (later it is planned to connect the Russian Post, SberLogistics and SDEK). The work of the cart is synchronized on all devices of the user, by analogy with Favorites. That is, by adding products and checking them on the phone, the user will see the same composition of products in his account on the computer.
• Track status and cancel an order. An order from one seller will be combined into one package, while independent orders will be issued for goods from different sellers. Each order will go with its own tracking status, notifications will come directly to the chat. Order statuses from different sellers are independent of each other. Therefore, the user will be able to cancel one order, while the rest will be delivered.

In 2022, Avito will add to the sellers from which it will be possible to put goods in the basket, stores-professional sellers decorated as legal entities. In 2023, Avito is considering also including the option of shopping through the basket from sellers, with Delivery by Seller connected - delivery by the seller.

Launch a paid internship for novice IT professionals

In October 2022, Avito launched a paid internship for novice IT specialists who, after completing training, will be able to find a job in the company. The program will last 6 months with a minimum of 25 hours per week.

{{quote 'We organize master classes, lectures on how to become a developer and what skills are necessary for this, participate in open houses and hackathons. Talented ambitious guys always give the team a fresh sip of air - they bring new ideas and think outside the box, "said Olga Kim, HR Director of Avito. }}

In the direction of backend development, candidates will require mastery of programming skills in PHP, Golang, Java, Python, C, C++. The frontend trainee should know the basics of working with the DOM API, the http, git and JavaScript and React protocols.

Avito noted that field specialists iOS should be able to program on Swift and have basic knowledge about working with git and the basics of the structure data and, and algorithms for beginners in android development, it is important to have a basic understanding of. Android SDK

{{quote 'An internship in Avito is a cool opportunity to start working in teams with strong expertise in product development. You will work on real tasks for business and will be able to directly influence products for millions of users, the project website says. }} To respond to an internship, you will need:

• Send a resume;
• Undergo a telephone interview;
• Complete the task;
• Wait for the check.

For the period of internship at Avito, each trainee is assigned his own mentor, who oversees the young specialist and helps him get used to the team. More than 85% of the company's interns remain at Avito and continue to grow, the company's press service said.^[3]

Kismet Capital Group agreement to buy out Naspers' stake in Avito

On October 14, 2022, Avito and Kismet Capital Group announced the conclusion of an agreement. The Russian investment holding intends to buy out 100% of Avito's stake from the South African holding Naspers.

Classifide will continue to operate as an independent Russian IT company.

The management of Avito will remain completely in the hands of the existing top management under the leadership of Vladimir Pravdivy.

Agreement with REO to form a circular economy

On October 12, 2022, Avito announced the signing of a cooperation agreement with the Russian Environmental Operator. It includes interaction within the framework of the formation of a circular economy.

The agreement was signed by Viktor Topadze, Director General for Legal Affairs and Interaction with Avito Authorities, and Denis Butsaev, Director of the Russian Environmental Operator PPK.

The starting areas of cooperation will be the exchange of information about the points of receipt of recyclable materials, the help of the REO in monitoring prices for processing services in the regions, support for domestic manufacturers of equipment for processing recyclable materials in Avito, as well as the study of mechanics for additional promotion of responsible entrepreneurs on Avito who pay the environmental fee.

Avito's business model is based on the concept of secondary consumption, which leads to a significant reduction in the environmental footprint of service users. In 2021, thanks to the company's activities, more than 1.7 billion kg of various materials were saved - this helped prevent the creation of 30 new waste landfills. We regularly initiate and support projects aimed at developing conscious consumption. The signing of the Memorandum with REO means the beginning of our strategic partnership with colleagues and emphasizes the readiness to cooperate in the field of the ESG agenda., - shared Viktor Topadze - Director for Legal Affairs and Interaction with the Authorities of Avito Viktor Topadze.

We signed an agreement with Avito on interaction on the formation of a circular economy. REO expects productive cooperation with such a large platform, whose audience for October 2022 numbers 32 million people daily, - said the head of the REO Denis Butsaev.

Opening the Client Service Center

On September 15, 2022, Avito opened the company's Customer Service Center. The office is designed for 220 comfortable jobs: about 20 of them - for IT specialists of the Avito Tech development department, 200 - for client service specialists. Hiring of employees will continue on September 16 and 17 in the opened office in the One Day Offer format: within one day, the applicant, having successfully passed the interview, can receive a job offer.

Avito's office in Kazan, the third in the country after Moscow and St. Petersburg, is located in the Kremlin Plaza business center on Moskovskaya Street in the very center of the city. Avito occupied almost the entire third floor of the business center with an area of ​ ​ 1400 square meters. m.

The task of the employees of this division of the Customer Service Center will be to serve Avito users from different parts of Russia through three communication channels: telephone, e-mail and chat on the platform. The format of work of specialists is hybrid, implies a combination of being in the office and in remote mode, which allows you to expand the personnel potential of the Center to 600 workplaces. In addition, this hybrid format allows IT specialists to work from anywhere in the country.

The capital of Tatarstan was chosen to open an office and create 220 jobs based on a combination of factors. Among them are attractiveness in terms of logistics, personnel and the real estate market, high tourist potential and living standards in the city. In all these qualities, Kazan was confidently ahead of other cities. We plan to open the next office in Samara. We have taken a course towards expanding the customer service center in the regions, since our main reference point has always been and remains the client. We do everything to provide him with the best living service and support, said Olga Kim, director of human resources at Avito.

The opening ceremony of the office was attended by the Commissioner under the President of the Republic of Tatarstan for the Protection of the Rights of Entrepreneurs - Assistant to the President of the Republic of Tatarstan Farid Abdulganiev, Deputy Minister of Labor, Employment and Social Protection of the Republic of Tatarstan Klara Tazetdinova, Deputy Head of the Executive Committee of Kazan Ildar Shakirov, Managing Director of Avito Artem Kumpel, HR Director Olga Kim, Head, Head of the Customer Service Center in Kazan sergey Danilitsky.

Every day, more than 22 million people from all over Russia come to Avito with radically different requests: from buying a smartphone and choosing a tutor to finding an apartment and employees. Our capabilities as the largest platform for commerce allow us to successfully close the needs of every person. We have built a strong foundation that enables business customers to use the platform as an effective tool for nationwide development. Opening an office in Kazan, we hope to become closer to our clients in every sense. Reducing distances will allow you to meticulously delve into each situation, improving the quality of interaction with our users. We thank the government of Tatarstan and the city of Kazan for openness, invaluable support and for creating favorable conditions for business development in the region, noted Artem Kumpel, managing director of Avito.

In total, 5.86 million ads from private sellers and entrepreneurs, as well as online stores, were posted in Tatarstan as of September 2022. Ads about cars, goods and work (resumes and vacancies) are leading.

At the end of August 2022, the number of private sellers and entrepreneurs from the Republic of Tatarstan exceeded 609,000, which is 26% more than in August 2021. 18% of posted ads are from representatives of small and medium-sized businesses, 81.7% - from private sellers.

Space in the open space layout, reception, meeting rooms, closed phone pods, kitchen, recreation areas, dressing rooms - are waiting for new employees. The author of the design of the project was the architectural bureau ABD architects. For registration, the synergy of contemporary art, the color of the Republic of Tatarstan, technologies and corporate values ​ ​ of the company was chosen, which was reflected through pixel art created by artificial intelligence. In the artistic painting made by Stenopis artists, Kazan architecture, national ornaments and symbols were reflected on the walls of the office.

Spectacular solutions in the interior were open ceilings, glass partitions that allow light to freely penetrate into all areas of the office. In the fall, it is planned to paint walls in collaboration with artists and landscaping the space, as is done in the capital's offices. They decided to keep the color scheme in both bright and muted colors of the Avito brand: green, red, blue and purple.

Avito is headquartered in Moscow, and the Customer Service Center is located in St. Petersburg. In the capital, the company occupies six floors with a total area of ​ ​ about 16,000 square meters. m on Lesnoy Street in the White Gardens business center with panoramic windows from almost any workplace and its own terraces. In the northern capital, an office with a total area of ​ ​ 7,000 square meters. m is located in the business center "St. Petersburg Plaza" on Malaya Okhta.

Placing a public program on BI.Zone Bug Bounty

On August 25, 2022, BI.Zone introduced the BI.Zone Bug Bounty platform, on which more than 300 baghunters were pre-registered. Avito will be the first company to host its public bug bounty program. Read more here.

Buying 67% of Haraba

On July 13, 2022, it became known about the sale of 67% of Haraba to Avito. The financial terms of the agreement were not disclosed. Read more here.

VK Acquisition Negotiations

The Russian holding VK aimed to buy Avito. This became known on June 15, 2022. The parties have sat down at the negotiating table, but it is not yet known at what stage they are at, and what is the size of the amount of the future transaction.

According to sources, as a result, the parties can converge on an amount ranging from 67 billion rubles. up to 100 billion rubles.

As of June 2022, Avito is owned by the Dutch company Prosus, which is part of the South African investment holding Naspers. For its part, it is the parent company of the holding OLX Group, which unites the world's large online bulletin boards.

Prosus itself is directly related to VK - the company has a 25.7 percent stake in this holding. According to the source, the question of its sale is also being raised.

VK is not the only contender to buy Avito. Classifide is also actively interested in a certain "structure associated with businessman Vladimir Potanin." What kind of structure is in question was not known at the time of publication of the material.

The main asset of the Potanin group Interros"" is Norilsk Nickel"." Unlike other the Russian oligarchs, Vladimir Potanin has not yet come under. sanctions of Western countries This allows him to buy assets of leaving Russia businessmen and organizations. So, Interros bought from, the French Societe Generale Rosbank which previously belonged to Interros. The group also acquired "," bank Tinkoff the founder of which Oleg Tinkov moved to. Great Britain

The Avito service was a necessary asset for Naspers until the end of May 2022. The Dutch Prosus, part of Naspers, decided to get rid of this and along the way leave the Russian market.

Prosus voiced the reasons. Her desire to leave Russia is associated with events on the world stage, which began on February 24, 2022.

All this was preceded by a statement by Avito about its intention to withdraw from the Dutch holding OLX Group, controlled by Prosus.

Initially, it was assumed that after leaving the holding, Avito would remain controlled by Naspers or Prosus, but would not receive investments from its shareholder and pay dividends to him, and would also be autonomous in decision-making. At the time of publication of the material, the process of separating Avito from the OLX Group was completed.

Avito says that the company will continue to work independently, led by its CEO Vladimir Pravdin, and implement its previously planned strategy, and the shareholder's decision to sell the asset does not affect^[4] plans and business development opportunities^[5]

More than 100 million ads

Avito recorded a record number of posted ads among private sellers and companies - more than 100 million ads. The company announced this on May 26, 2022.

For almost 5 months of 2022, the intensity of posting new ads by users has increased more than 2 times compared to 2021 and 2020 years: in the period from January to May 2022, the number of active users of the site increased by more than 20%. The number of new ads per day from January 1, 2022 increased 5 times, the average number of added ads per day from January 1 to May 25 was over 760 thousand. At the end of May, almost 1 million new listings were recorded per day, which is an absolute record.

Шаблон:Quote 'author=said Igor Makarov, commercial director of Avito.

Avito owner puts service up for sale

On May 20, 2022, the Dutch technology investor Prosus, which owns Avito, officially announced the start of the search for a buyer for the Russian ad service. This step Prosus is associated with the decision of the company to leave the Russian Federation.

Prosus noted that the company "will not participate in the day-to-day operation of the business, invest additional money or seek to benefit economically from interest in Avito in these circumstances." Avito itself called the owner's decision to sell the service logical.

{{quote 'This decision is a logical continuation of the earlier decision to separate Avito into an autonomous business and does not affect Avito's business development plans and opportunities in the Russian Federation. Avito will continue to work independently, headed by CEO Vladimir Pravdy, and implement its previously planned strategy, the Avito press service said. }} By May 20, 2022, the main legal entity of Avito in Russia is Keh Ekommerts LLC, which is 100% owned by the Dutch OLX Global B.V. The latter belongs to the Prosus group, which is a division of the South African holding Naspers.

According to the vice-president of Advance Capital Artur Shubaev, Avito could become the ideal first IPO in the domestic market of the Russian Federation in the existing reality, but it will be difficult to find buyers for this asset due to the large size of a possible transaction.

{{quote 'Avito is a unique asset for the market, and is also one of the beneficiaries of the current market situation, but the huge size of the possible transaction complicates the search for buyers. If we talk about IPO, then, although it is obvious that access to foreign exchanges is closed, you can make a placement on the local exchange, using the resource, including retail investors. Avito could be the ideal first Russian national IPO in the existing reality, "he said in a conversation with RIA Novosti^[6] }}

Partnership with RuTube

On April 28, 2022, Avito announced that it had become a RUTUBE partner that integrated the ability to send video to its internal messenger. This feature became available to all users at the end of April. Two months prior, it had been used within the test group. The functionality will improve the security and user experience of customers - now you do not need to leave the platform to study the characteristics of the offered product. During the test run of this feature, users sent more than 365,000 videos.

According to the studied behavior model, most often users exchanged videos when buying or selling apartments, electronics, clothing, spare parts, cars and motorcycles, as well as animals.

Шаблон:Quote 'author=said Alexander Samsonov, Director of Strategic Partnerships Avito.

Шаблон:Quote 'author=noted Andrey Rybintsev, director of Trust & Safety Avito.

Шаблон:Quote 'author=added Alexander Moiseev, CEO of RUTUBE.

RUTUBE provides an API to download the video and an iframe to play it. For users, everything is as simple as possible: you need to go to Avito's messenger, select the full list of options through the plus icon and then click "Send Video." Videos MP4, AVI, WMV, MOV, FLV and other timekeeping formats are downloaded directly from the user's phone memory for up to five minutes.

Running the Environmental Calculator in Customer Profiles

On April 27, 2022, Avito announced the launch of functionality for users to calculate environmental contributions. This is an automatic calculator of saved natural resources. Special badges will appear in the user profile indicating the volume of prevented SO2 release and a block describing the specific environmental contribution. The initiative was launched as part of the company's environmental protection activities. 

Now users of the site can see the amount of natural resources saved thanks to their deals on Avito, as well as the prevented negative effect on the environment. The badge is a special ram in an account with updated information about the amount of carbon dioxide, water, energy and various materials saved and is calculated automatically based on information about transactions made since registration with Avito. The basis is the calculation system of the Bloom Amsterdam agency and the Rebel Group, specially developed for Avito in 2021. To calculate the environmental contribution, a special formula was created based on the re-consumption coefficient. The coefficient displays how much resale of a particular thing extends its service life.  

Private users of the site will be able to appreciate their contribution to the environment - from April 29, badges will be assigned to each account with a rating of at least 4.5 and one or more transactions with goods in the categories "Goods" or "Auto." 

"We see our users trying to improve their ratings within the platform and increase the appeal of their profile. On the one hand, this leads to an increase in transactions, on the other, an increase in contributions to environmental care. The developed badge will be another attribute of such influence. Let the environmental contribution of the user begin at Avito, but we believe that it will continue in human behavior in his daily life, be it separate collection, garbage choice of environmentally friendly goods or careful attitude in water consumption or, "- electricity says Vasily Lexin, lead ESG product manager at Avito.

"Users of" Avito "are those people who choose a reasonable approach to consumption. On the one hand, this is an opportunity to make a good deal, and on the other, to extend the life of things. We know that every day millions of users sell and buy on Avito, contributing to the care of the environment. Now this contribution can be appreciated clearly - literally seen in numbers. We plan to develop similar mechanics and projects in the future, "- notes Arina Girshovich, brand director of Avito.

In addition to badges, the user will be able to familiarize himself with the full description of the environmental contribution in the prompt pop-up window , as well as follow the link to a special page with the calculation method. 

Calculation method:

• The environmental contribution for four indicators (CO2, energy, water, materials) is determined by multiplying the re-consumption coefficient (ratio of secondary service life to primary service life) by their quantitative measurement in production, logistics and utilization. 
• When calculating the contribution to Avito, the average re-consumption coefficient was used by platform categories:,,,, phones tablets laptops TVs books; and; clothes footwear passenger cars cars and motor vehicles. 
• To estimate CO2, energy and water emissions, an international database of the life cycle of various goods was used. 
• The materials spent are taken from data the manufacturers, on the basis of which the average data is obtained by categories. logistic The cost estimate takes into account the average route to the port or, airport countries as well as the ground route to transport the selected region. To calculate disposal costs, the methods used for each specific category are taken into account.

In 2020 alone, thanks to Avito users, the emission of 18 million tons of greenhouse gases released in the production of goods was reduced. Avito's environmental contribution amounted to 12 million hectares of preserved forest, 123 million m3 of water and 74 billion kW of electricity hours. The Environmental Consumption Badge is part of Avito's Conscious Consumption Development Program. The company plans to develop this culture in Russia.

Leaving the OLX Group and starting independent development

On March 25, 2022, Avito announced its withdrawal from the OLX group in order to continue working as an independent company. The online ad platform will still be headed by Vladimir Pravdy and his current team. The legal restructuring procedure will take several months, Avito said.

Avito initially worked on a model different from OLX: a separate brand and technology platform, multi-verticality, presence in a single market. Today Avito is the leader among all the classifies in the world, the press service of the Internet company reports.

They also noted that greater autonomy and speed in decision-making will have a positive effect on the implementation of the strategy and its main priorities: protecting and building business sustainability today and creating conditions for business growth in the future. It is planned to do without external financing, reinvesting its own funds in the development of all categories of its business: real estate, services, goods, cars and work.

According to Avito's own data, by the end of March 2022, the company employs more than 4,000 people (over 600 employees were hired in 2022), and the number of active ads on the platform exceeds 90 million. The daily audience of the service is over 22 million people. According to the company, about 9 transactions are made at Avito every second. In the first quarter of 2022, the development and product team at Avito grew by 240 employees, customer service - by 230 people, analysts - by 35 specialists, more than 60 people joined the Marketing & Sales team.

Although Avito is allocated a separate business from the OLX Group, the company will continue to work in the perimeter of the Prosus group, which is part of the investment South African holding Naspers.^[7]

Appointment of Andrzej Oleinik as Managing Director of Avito Real Estate

On February 7, 2022, Avito Real Estate announced the appointment of Andrzej Oleinik as Managing Director of Avito Real Estate. Read more here.

2021

Investing $1.2 million in MaxPoster and HR Messenger recruitment automation service

Avito invested $1.2 million in the HR Messenger recruitment automation service, and also increased its stake in MaxPoster, which develops IT solutions for automated car sales management, to 100%.

The deal to invest in HR Messenger was carried out through the Avito Rabota division. The allocated funds will go to expand the HR Messenger development team and grow the business. The service will remain operationally independent, which will allow it to quickly implement product changes and flexibly adapt to client requests, the Avito press service reports.

We chose HR Messenger, as this service is one of the main representatives of the HR-Tech market in Russia and the CIS . Thanks to HR Messenger, recruiting is becoming more effective: candidates get the opportunity to communicate with the employer on a convenient platform. On the other hand, automation of routine tasks allows companies to close vacancies faster, "said Artem Kumpel, Managing Director of Avito Rabota.

According to him, Avito Rabota continues to invest in promising projects, becoming an online technology platform covering all stages of hiring. Mass recruiting is difficult to imagine without services that automate selection processes, from customers there is an increased demand for such technological solutions, he added.

It is assumed that the acquisition of HR Messenger will strengthen Avito's expertise in chatbot technology, as well as improve the quality of communications between platform clients and candidates.

As for the redemption of MaxPoster: according to the Unified State Register of Legal Entities, Avito LLC Keh Ekommerts consolidated 100% in Baer McSpaster LLC on December 27, 2021, having bought a share of 49%. Another 51% in Baer McSpaster belonged to the legal entity Avito since January 2020.

FAS refused Avito to buy Cian.ru

In October 2021, the Antimonopoly Service decided that the merger of Avito and Cian.ru would lead to limited competition.

Open letter from Russian online services against anti-competitive behavior of Yandex

On March 18, 2021 TAdviser , information came to the disposal that the Russian Internet the companies signed an open letter in which they expressed concern about the abuse of the dominant position in the search market by "" and Yandex supported the decision that FAS obliged the IT giant to eliminate privileges to promote its own services in this market. More. here

Start using the marketplace format

In mid-February 2021, Avito began using the marketplace format. Thus, the ad service becomes a competitor to Wildberries and Ozon.

According to Kommersant, within the framework of a new project at the Avito site, a mechanism for paying for purchases of partner goods is being introduced. Previously, transactions were carried out off the site or through Avito Delivery, when money came to the seller after the buyer received the goods. The company explained that as a marketplace, Avito will take a commission from sales, which will bring "tangible revenue growth."

At the same time, the bulletin board will remain, but with the new Avito functions, it becomes more and more like online stores and marketplaces.

Managing Director of Avito Goods Alexei Kurakin clarified that the marketplace model is now being tested by about 200 selling companies, its further expansion is planned at the end of 2021. At the same time, at the first stage, partners, in particular Boxberry, will be responsible for storing goods and delivering them.

The service expects revenue growth at the expense of commissions and in 3-5 years intends to become one of the leaders among domestic marketplaces, the publication clarifies. At the same time, Avito will retain the classification model and continue to profit from the usual placement and promotion of ads.

Avito was somewhat late with entering the field of marketplaces, although it has the necessary competencies and a large audience, says Mikhail Burmistrov, Infoline-Analysts. In his opinion, entering the Marketplaces market can increase the cost of Avito's business.

But creating a marketplace will also require additional costs. According to Ilya Kretov, CEO of eBay in global emerging markets, the company needs to create a number of new business processes, for example, a risk management system, quality control of order fulfillment and return processing.^[8]

2020

Purchase of 25% recruiting service GigAnt

On December 21, 2020, it became known that the deal to sell 25% of GigAnt to the Avito free classifieds service was closed. Under the terms of the agreement, companies in the first quarter of 2021 will launch a joint project to find temporary performers during peak load hours, which will become part of the Avito Rabota platform. Read more here.

Joining the Data Code of Ethics

On October 13, 2020, ABD announced a meeting of the Council for Improving Data Practices. During the meeting, it was decided to join the Code of four companies, including Avito. Read more here.

AppGallery App Availability

On October 8, 2020 Huawei in Russia , he announced that mobile application Avito had become available in the official app store AppGallery to all owners and. smartphones Huawei Honor The Avito application is a full-fledged service with support. HMS (HUAWEI Mobile Services) All the features of the application will be available to users, such as adding ads you like to favorites, managing your ads, communicating with sellers, setting up search according to the specified parameters, and much more.

Cooperation with Mastercard to launch a business real estate selection service in Moscow

On September 16, 2020, Mastercard announced that, together with GIS, Avito, Everpoint and Evotor, it has launched an intelligent business real estate service in Moscow for Mastercard business card holders. Upon request, for each selected property, a rating of attractiveness is formed according to a number of parameters, which allow, among other things, to simulate and assess the conditions for business development in the selected area in advance. The rating is based on data provided by service partners. Members of the Mastercard Business Bonus loyalty program get access to the geo-service. Read more here.

Ministry of Finance: Russians must pay 13% tax for the sale of used things on Avito

In early September 2020, the Ministry of Finance of the Russian Federation reminded Russians of the need to pay taxes on the sale of things on a general basis at a rate of 13%. This also applies to those who display their things on online platforms, on social networks and on sites with free ads. Read more here.

Data from 600 thousand users of Avito and Yula were freely available

On July 23, 2020, it became known about the appearance of data from 600 thousand Avito and Yula users in the public domain. Attackers can use this information to send spam and try to steal money from bank cards.

The appearance of databases of clients of Avito and Yula services on one of the hacker forums was discovered by Kommersant journalists. The directory is six.csv files (three of them are Avito databases, three are Yula). The first archive was uploaded to the forum on June 26, 2020, the last on the morning of July 22. The files are not protected and are opened by any application for viewing tables, any user can download them, the publication says.

Experts interviewed by the publication note that they received the information using a parser [service or script that collects data on the Internet - approx. TAdviser], and if there was a leak, the  files would contain a more complete set of information. Data Base, according to the head of the information security department of "SearchInform," Aleksei Drozd, are not of great value and danger, because they have too little data about the user.

Similar databases are used by groups of fraudsters in which one person collects data from the site, others call using social engineering methods, and still others withdraw money, Vladimir Ulyanov, head of the Zecurion analytical center, told the publication.

The press service of Avito also reported that the user data contained in the databases were in the public domain and this is not a leak of information.

We checked all three parts of the database, each of them contains 100 thousand unique records. We did not find any passwords (or their hashes), e-mail, or any other closed information , the service said.[9]

The court confirmed the obligation of Rospatent to recognize the sign of the same name for the Swedish Avito Holding as well-known in the Russian Federation

The Presidium of the Court of Intellectual Rights (IPR) on May 29, 2020 confirmed the verdict of the IPR of the first instance, which on November 28, 2019, at the request of Avito Holding AB (Sweden), invalidated the decision of Rospatent dated December 14, 2018 to refuse the company to recognize the designation "Avito" as well-known in Russia.

As noted in the information on the court's website, the court dismissed the department's complaint.

In the lawsuit, the foreign company also asked the court to oblige the department to recognize from May 18, 2018 the designation "Avito" as a well-known trademark in Russia and provide its protection in the name of Avito Holding AB in relation to services of the 35th (promotion of goods for third parties) and 38th (message board [telecommunications services]) classes of the ICTU.

In accordance with the law, a well-known trademark is a designation that, due to its prolonged or intensive use, has become recognizable. At the same time, recognition concerns not only the sign and product itself, but also its owner. The legal protection of such a mark, unlike a standard trademark, also applies to goods that are heterogeneous with those in respect of which it is recognized as well-known. The well-known trademark operates indefinitely, unlike the standard trademark, which is registered for 10 years.

The designation "Avito" is verbal, made in standard font by letters of the Latin alphabet in black.

Russian shopping centers began to be massively put up for sale at Avito

On May 22, 2020, it became known that Russian shopping centers began to be massively put up for sale at Avito. The owners of such real estate objects are forced to sell it due to the COVID-19 coronavirus pandemic, which led to a collapse in the revenue of the shopping center, low income from rent and the need to pay taxes when the premises are idle. Read more here.

How scammers rob Russians of 1 million rubles a day through Avito

In mid-May 2020, it became known about a new fraudulent scheme used on free ad portals, mainly on Avito. Because of such a scam, users lose about 1 million rubles daily.

Experts from BI.Zone (a subsidiary of Sberbank) spoke about the criminal scheme. Its essence lies in the fact that fraudsters place certain goods on Avito or Yula at a significantly lower price. When trying to buy such an item, the "seller" explains that he is in another city and offers to arrange delivery. After the consent of the buyer, a phishing link is sent to him, following which he gets to a resource that completely copies the official registration. There, the victim is invited to pay for the goods, and if she did not notice the substitution and transferred the money, then the swindlers delete the account and do not contact the buyer anymore.

According to experts, on average, each team of scammers earns about 52 thousand rubles a day. There are also channels in messengers that "recruit" fraudsters to implement this scheme - one of these channels has 13.5 thousand participants, BI.Zone.

Previously, the creation of phishing required technical knowledge, now it is enough for a fraudster to click on a button on the Telegram bottom and send a link to the victim - and there is no need to take care of the preparation, registration, layout and creation of a phishing resource, said Kommersant BI Yevgeny Voloshin, director of the expert services block of.Zone. Owners of Telegram automation tools receive a percentage of transactions from each fraudster - in fact, this can be called "phishing as a service," that is, organizing automated phishing for new attackers, Voloshin explains.^[10] 

2019

Buying IT Solution Developer to Manage MaxPoster Vehicle Sales

In mid-January 2020, Avito announced the purchase of 51% of MaxPoster at a price that was not disclosed. MaxPoster will continue to develop previously launched services, but will focus on integrating data and services from Avito. Read more here.

Launch of a service for the delivery of goods by Russian Post in the capital region

On November 19, 2019, Russian Post announced that in June 2019 it had signed an agreement with Avito.ru as part of the development of a goods delivery service, after which the companies launched the service in test mode in pilot regions - Tver and Nizhny Novgorod. But November 2019, the service for the delivery of goods will be available for residents of Moscow and the Moscow region. In the future, it is planned to develop cooperation throughout Russia. Read more here.

Android Trojan Fanta attacks Avito users

On September 17, 2019, the company Group-IB announced that its specialists had recorded a campaign - Androidtrojan FANTA, attacking 70 clients, banks payment systems web wallets Russia in the CIS countries. The Trojan is aimed at users posting sales ads on Internet service Avito. Since the beginning of 2019 alone, the potential damage from FANTA in Russia amounted to at least 35 million rubles. More. here

2015: $1.2bn Naspers brings its stake in Avito to 67.5%

In December 2015, the largest shareholder of Avito was the South African holding Naspers, which bought shares from other service owners for $1.2 billion and increased its stake from 17.4% to 67.5%. In particular, the Swedish fund Kinnevik, which was the main shareholder of Avito before the transaction, sold its 31% stake. Later, a Vostok New Ventures report said that after the deal closed, Avito paid a dividend of $225 million to its shareholders.

2014

Q4: 57% sales growth

In the fourth quarter of 2014, the AVITO.ru reached revenues of 1.262 billion rubles, which is 57% more than in the fourth quarter of 2013^[11].

From January to September 2014, the dynamics of the site's revenue showed better results: the company's revenues increased by 89% compared to the same period in 2013 and reached 3.04 billion rubles. In 2014, the ad service earned 79% more than in 2013 - 4.3 billion rubles.

Profitability in terms of EBITDA for 2013 amounted to 680 million rubles or 28%, in 2014 2.177 billion rubles or 50.6%. In the fourth quarter, this figure reached 39% - 489 million rubles. The main shareholder of the company, the Kinnevik fund and representatives of the resource did not explain at what rate the revenue was calculated.

Experts suggest that Avito's slowdown may be due to the fall of the ruble and strong sales growth of offline retailers at the end of the year.

More than 1 million mobile phones sold

According to the analytical center Avito, in 2014, more than 1 million mobile phones were sold using the site, which is 53% more than in 2013 (685 thousand devices). Thus, over the year, sales increased by one and a half times, while experts do not exclude that in the coming months the demand for equipment purchased from individuals may become even higher.

Four of the TOP-5 best-selling brands on Avito could not keep their positions on the site in the 4th quarter of 2014, experts say. Brands such as Samsung, Nokia, Sony and HTC have lost about 10% of sales on Avito in the last quarter.

According to the data obtained as a result of the study, Samsung's share by the end of 2014 amounted to 13.8%, which is 3.2% less than in the previous quarter, and 4.2% more than at the end of 2013.

Losses Nokia compared to the 3rd quarter amounted to 3.3%, and from the 4th quarter of 2013 - as much as 9.2% of sales on the site. In the past October-December, the Finnish manufacturer managed to get only 10.1%.

Sony and HTC lost an average of only 1% in the quarter, but their positions in secondary sales are not so strong - 5.7% and 4.4%, respectively.

As you might guess, the shares of these brands went to the iPhone, whose sales on Avito in the last three months of 2014 increased by 10.8%, reaching 51.1%. This situation is unprecedented - even in 2013, the American brand received 38.2% of sales. The increase in demand for secondary gadgets Apple was the result of two factors: the release of new products 6 iPhone and 6 Plus in September, after which the site began to actively sell models 5 and 5S, as well as rising prices in the primary market due to sharp fluctuations in exchange rates.

2013

685 thousand mobile phones sold on the site

In 2013, more than 685 thousand mobile phones were sold on the AVITO.ru, most of which were smartphones. This is 67% more than in 2012 - then about 411 thousand devices were found thanks to AVITO.ru new owners. According to annual AVITO.ru statistics, the most popular among Russians in 2013 was the iPhone - the cult phone has 38.2% of annual sales on the site, and in the last quarter the brand even strengthened its position.

If we talk about the regions, then the leaders at the end of the year were Moscow and St. Petersburg: 30.5% and 18.4% of phones were sold here. Only Krasnodar and the region, where users of the site sold 5.3% of all devices sold through AVITO.ru in 2013, overcame the five percent barrier.

Naspers bulletin boards are part of the Avito.ru

Avito Holding and Naspers have combined their Russian free classifieds services: Naspers-owned Slando.ru and OLX.ru sites will become part of the Avito.ru. Outside of Russia, Slando and OLX services will, as before, exist as independent projects.

At the same time, South African Naspers announced an investment in Avito Holding of $50 million, as a result of which, after combining the bulletin boards, the South African holding will receive 18.6% of Avito Holding. According to Avito Holding CEO Jonas Nordlander, the funds received from Naspers will be used to strengthen the position of Avito.ru in the most priority areas - Auto and Real Estate.

Thus, in Russia, the largest sites of free ads are being combined. According to ComScore, cited by Kommersant, in January 2013, Avito.ru was the most visited Russian free ad service with a monthly audience of 16.5 million unique users, Slando.ru - the second with an audience of 10.9 million, OLX.ru - the fifth with 4 million unique visitors.

Naspers are owned by other members of the merger: the South Africans acquired 100% of Slando Ltd for $29 million in 2011, and in 2010 invested from $20 to 40 million in OLX Inc. The main Russian asset of Naspers is a 29% stake in the Mail.ru Group.

2012: Revenue of $30 million

Launched in 2007, Avito on the basis of attracted more than $190 million investments in 2012 is already estimated at $300 million. According to Kommersant, the revenue of the service is growing: if in 2011 it was expressed in $9 million, then in 2012 it exceeded $30 million, and:

• 60% of revenue came from options when placing ads,
• 20% on advertising,
• 20% for service for small and medium-sized entrepreneurs.

The service should reach operating profitability in 2013.

At the same time, the revenue of the third most popular Russian ad site "From hand to hand" (6.7 million unique users in January 2013), in 2011 amounted to $21.1 million, and in the first half of 2012 - $12.3 million.

2011: Revenue of $10 million

In 2011, the company's revenue amounted to $10 million, which is 10 times more than in 2010 and significantly higher than in 2009. The main sources of income were paid services and advertising sales. The scheme is quite traditional: Avito.ru allows you to post ads on a free basis, but additional paid services are available to users, such as highlighting ads or raising them in search. Also very popular is the special paid offer "Shop," intended for small businesses and individual entrepreneurs. The number of unique users has grown by 80% over the past year: today the weekly site traffic is more than 9 million users, and the monthly one exceeds 20 million unique users, which is almost 10 million more than in 2010.

"Online trading is developing rapidly today, the online sales channel saves the company time and costs. In many countries, real business has long been switching to the Internet, which allows entrepreneurs to earn millions by excluding additional costs for store maintenance and wages for numerous staff, "said Jonas Nordlander, general director of the project

.

2009: Launch of Avito.ru

In 2009, under in Runet, a full-fledged board of free ads was launched Avito.ru about the sale or purchase of things, the delivery and sale of real estate, cars, etc. Later, part of the ads became paid.

2007: Swedes start a company

In 2007, entrepreneurs Jonas Nordlander and Filip Engelbert founded Avito.

Notes