Avito Benefit

Main article: Charity in Russia

2024: Addition of nearly 30,000 recycling outlets in 30 regions with "Uberu "

Avito and the developer of the UBERU mobile application have entered into an agreement on information interaction. With the help of UBERU, almost 30 thousand new recycling points in 30 regions were added to the interactive map of the Avito Benefit portal. Now more than 76 thousand points are available on the Avito eco-map. Avito reported this on July 10, 20024.

Avito Benefit is a section on the Avito website that collects information about the company's charitable and environmental projects. Visitors to the resource can learn how to help foundations and volunteer organizations, as well as get information about recycling points on the map. With Avito's eco-card, you can donate things to charity that users no longer need, but can be useful to other people: from clothes and books to furniture and electronics.

The UBERU application includes a map of recycling receipt points and a reference book of recycling codes, which allows you to understand in more detail the labeling of goods. Also, in the application for performing eco-activities, you can get bonus points - eco-dollars, and exchange them in partner stores.

Helping solve global environmental problems is an integral part of the Avito brand's DNA. We are confident that big changes can be achieved by small steps that each of us can. Thus, the platform expands the range of its services, introduces new social and charitable mechanics, and acts as the flagship of an environmentally friendly approach. In addition, Avito is actively integrating new partners into environmental projects, which makes platform services more convenient, and also increases the number of involved users, "said Vasily Lexin, Product Manager for ESG in Avito.

To build a circular economy, return waste to circulation and develop the waste management industry, it is necessary to introduce convenient interaction tools. One of them was the UBERU application with an extensive map of recycling points and a bonus system. Regional authorities have become interested in the map, which post it on their resources, administration websites, as well as large organizations and companies. Within the framework of the concluded agreement, the UBERU card will be introduced into Avito's resources, and even more people will be able to use this tool, created with the support of the REO, - said the general director of REODENIS Butsaev.

Interaction with a market representative in the field of placing ads on goods, real estate, vacancies and resumes on the labor market, as well as services, carries a great contribution to the popularization of the solid municipal waste management industry, - said Aleksei Burov, Deputy General Director of the REO for digitalization.

2023: Project Launch

Avito intends to double investments in social and environmental initiatives by 2024. According to the company's estimates, for 3 years the total amount of assistance will be more than 100 million rubles, of which almost 85 million rubles are donations from users and employees of the company. Developing charity and a "green" agenda, Avito launched a special platform "Avito Benefit" with a selection of all social projects in which everyone can take part. The company announced this on April 28, 2023.

All information about support for the LizaAlert detachment, charitable projects, an environmental meter, collection of recyclables and volunteer assistance is collected on the Avito Benefit portal. In addition, users can find out what needs charitable foundations have - 11 organizations already receive systemic support for users and Avito teams.

Avito Benefit site was implemented by Vasily Lexin's ESG product development team. You can get to the Avito Benefit page through a banner, story or special spot on the main page of the site. On the About page and on mobile devices, click the Benefit button to navigate.

In early 2023, Avito announced the launch of the Sign of Good mechanics, and in the first month almost 100 funds applied to the company. As of April 2023, Vasily Lexin's team is developing regulations for choosing funds for the project, since the best organizations that take responsibility for such work as assisting people with disabilities, helping the elderly, children and people in difficult life situations, as well as supporting animal maintenance can take part in it.

In 2022, an interactive map appeared on Avito to help the search and rescue squad "Lisa Alert." As of April 2023, more than 800 applications for the transfer of inventory to the detachment have already been left.

The green agenda remains the focus of Avito's team. More than 7 million people have already joined Avito's charity projects and environmental mechanics. In addition, all 100% of Avito's private users are active participants in calculating the environmental contribution: over 3 years, thanks to the resale of things, they saved 258.6 billion kWh of energy, 42.4 million hectares of pine forest, 63.8 million tons of greenhouse gases and 472 m3 of water.

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