Adriver Soloway

Soloway is a programmatic marketing system.

2024: "Avito" bought Soloway

On December 18, 2024, it became known that the ad site "Avito" bought Soloway, an advertising targeting service on the Internet. There is no information on the value of the transaction as of the specified date.

According to RBC, KEH eCommerce LLC and Avito Holding LLC, part of the Avito group, acquired a 100 percent stake in Internest Holding LLC (Internest). This structure, in turn, is the owner of Soloway. Earlier, 20% in International Holding LLC belonged to VK Company LLC, the rest of the shares were held by Internest executives Anton Voskresensky and Roman Filippov, as well as the head of AdRiver Nikita Nevenchanny. Internest is engaged in the development of technology in the field of Internet marketing.

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Фото: Freepik

Avito notes that the acquisition of Soloway corresponds to a "long-term strategy for the development of advertising technologies." The company intends to launch its own external advertising network: this will allow customers to demonstrate advertising not only on the Avito platform, but also on third-party online resources. It is planned to close the deal by the end of 2024.

The head of INFOLine Analytics, Mikhail Burmistrov, notes that the purchase of Soloway will help Avito develop new lines of business related to integration with other Internet projects: this "will allow implementing effective advertising campaigns and ensuring an assessment of their effectiveness." At the same time, the head of the special projects "Rutsentr" Alexey Zamesov believes that the deal is primarily interesting to the Soloway service itself, which, thanks to cooperation with Avito, will be able to accelerate growth in various segments. The Soloway platform, which has existed since 2005, is designed to launch advertising campaigns and target advertising on the Internet, mobile applications and smart TVs.^[1]

2020: Connecting to 1DMC and DMPkit

Adriver and CleverDATA (part of the LANIT group) are expanding long-term mutually beneficial cooperation. LANIT announced this on September 9, 2020. The companies agreed to connect the Soloway platform to CleverDATA products. Read more here.

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