Avito Mobile Application

Main article: Mobile applications

2024

Appearance of video ads

mobile application Avito In appeared. video advertizing Avito reported this on October 28, 2024.

Brands can show commercials in Avito's mobile app: search results and product cards. This allows the business to talk more about its offer in video format and encourage the audience to buy.

Previously, videos were broadcast only in desktop and mobile web versions of Avito. A new place to show video ads - a mobile application - will help businesses increase recognition and expand their base of potential customers.

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Avito

Commercials are shown to users interested in buying: to do this, Avito's algorithms analyze the actions of the audience on the platform, its interests and other characteristics. For example, people who were looking for a vehicle are more likely to see an advertisement for a new car brand.

Video lasting up to ten seconds is shown in Avito's mobile application in horizontal formats 4:3, 16:9 or 21:9 - depending on business tasks. The creative consists of a video, a brand logo, a title, an advertising message and a call-to-action button. When promoting, a payment model for a thousand video ads is used.

Video advertising is one of the most effective tools for business to communicate with its audience. The videos show the key advantages of companies' products, goods or services in an interactive format and involve users in communication with the business from the first seconds of viewing. This, in turn, affects the growth of brand knowledge and trust in it, which helps to form the base for subsequent sales, "said Jacob Peisahzon, director of Avito Advertising.

Add media and native banners

mobile application Avito Additional promotion formats have appeared in - media and native banners. They are shown in the video tape for sellers and buyers on the home page and occupy the entire screen. With smartphone these tools, brands can increase awareness and grow sales. Avito reported this on August 28, 2024.

Full-screen banners are the most visible promotion format on the site. It allows Avito's multimillion-dollar audience to be shown products or services of brands and influence the image metrics of companies.

Ads are shown to users who are more likely to be interested in buying. To do this, Avito's smart algorithms take into account the actions of the audience on the platform, its interests and other characteristics. For example, if a brand sells baby products, its banners will be seen by an audience that was recently looking for a nanny or considering a family mortgage.

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Avito

Banners in these formats consist of a static image, text and a call to action button. Business can choose the media option of displaying ads to show creative on the full screen. The native format is similar to user video announcements and is suitable for cases where you need to separate text from an image. When launching the promotion, the CPM payment model is used: the business pays for a thousand banner shows, and Avito's algorithms strive to reach the maximum audience within the customer's budget.

In the context of high competition between companies and a shortage of advertising equipment, brands are especially important for prominent promotion formats that will help to stand out and attract the attention of the target audience. One tool that can help solve this problem is full-screen banners. They allow not only to increase brand knowledge, but also to improve user perception of advertising through native display in the video tape on Avito's home page, "said Yakov Peisahzon, director of Avito Advertising.

Add a neural network to create ad text

Neural networks will help sellers write the text of the ad on Avito. The company announced this on April 26, 2024.

Now it will be easier for private sellers to create an advertisement with a high-quality description, and for buyers to decide on a purchase. This feature is built on a large language model (LLM) trained by Avito developers on more than 400,000 ads. The functionality is available for all private users in the category "Shoes, clothes, accessories" in the mobile application.

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Avito

The user just needs to write a title, upload photos, as well as fill in several product parameters, such as brand, size, state of the thing, color, etc. The algorithm will process the information and offer a variant of the product description. An important part of the function was the Image-to-text algorithm, which generates a description based on the image of the product.

{{quote 'The neural network uses the data entered in the item card. The more characteristics the user specifies, the better the final text will be. To train the neural network, we collected more than 400 thousand descriptions and photographs of goods posted on Avito, - commented Anastasia Rysmyatova, Head of Development of Large Language Models in Avito. }}

The seller can still issue a description on his own, or he can use the help of a neural network to speed up the process. The text invented by her can be adjusted - for example, request another option or add new items.

Sellers no longer need to waste time to come up with a high-quality description, in this they will be helped by a neural network, the description of which can be used immediately or taken as a basis. Thanks to this, the quality of ads is improving, which will allow buyers to purchase goods without specifying questions to the seller - all the necessary information is already present in the ad, - added Sergey Khakimov, Director of Category Products at Avito Products.

The ability to get the "Documents Verified" icon using Public services from any device

Avito simplified the process of confirming the authenticity of profiles through State Public services. Now this verification method is available in just a few clicks for all private users and self-employed on any version of the platform - in an application, mobile version of the site or on a computer. It is enough to have a confirmed account on the Public services. As a result of passing the updated check, you can get the "Documents checked" or "Self-employed" icon. Avito reported this on April 12, 2024.

Verification using a profile on Public services was launched on Avito in February 2022 as part of the Ministry of Digital Development experiment. Until April 2024, only users of mobile devices on Android and iOS, on which the State Key application was additionally installed, could be verified in this way. According to the results of the check, users received the icon "There is an account on Public services."

Now "State Key" is not required - confirmation passes directly through the State Public services portal. You can pass verification in your personal account in the "Profile Management" section by selecting a check in the "Data Confirmation" section through the Public Services office for individuals or self-employed. In total, during the test of this verification method, more than 30000 self-employed and 3500 private sellers took advantage of this opportunity.

Шаблон:Quote 'author=said Natalia Yumatova, Product Director of Avito's Trust and Security Department.

For those who use Avito to do business, verification makes it possible to make a professional profile with broader functionality. In such a profile, you can create additional blocks with photos and descriptions of the company and goods, information about the terms of delivery and payment, a search for ads works.

According to Avito, more than 90% of platform users, all other things being equal, prefer sellers whose profile contains badges about passed checks. Every day, more than 14 thousand Avito users undergo authentication of the profile and receive digital badges. Over the year, this indicator has grown 3 times. The most popular method of verification is bank IDs, followed by verification by passport, driver's licenses, verification by details and profile on Public services.

2023

Authenticating the profile using the Sber ID service

Using the Sberbank ID service, you can now confirm the authenticity of the profile on Avito and get the status "Documents checked." This was reported on August 23, 2023 by Sberbank. You no longer need to download scans of documents - just take a few steps in the mobile application or on the platform website. The presence of the passed verification icon helps to increase the level of security and trust in Avito. According to Sberbank's research, Sberbank ID users characterize the technology as reliable and secure. Read more here.

Integration with Tinkoff ID

On February 15, 2023, Tinkoff Bank announced that, together with Avito, it had connected the ability to verify a profile in the classification mobile application using the online authorization service Tinkoff ID. Read more here.