Developers: | Avito.ru (Avito, KEH eCommerce) |
Date of the premiere of the system: | 2024/04/08 |
Last Release Date: | 2024/10/08 |
Branches: | Internet services, Tourism, hotel and restaurant business |
Content |
2024
The ability to book hotels throughout Russia
Avito Travel users can now choose from any type of accommodation - from apartments and country houses to five-star hotels. Since October 2024, the platform has added the ability to safely book a room in more than 13,000 hotels throughout Russia. This was announced on October 8, 2024 by representatives of the company Avito.ru.
Avito Travel was launched in April 2024, when the company announced the imminent possibility of booking hotels. As of October 2024, about 55% of platform users are ready to consider both apartments and hotels when looking for housing. However, if earlier, in order to compare prices and choose the best option, you had to study several resources at once, now all this is available on Avito Travel. Among thousands of options, you can already book a room on the platform, including in such iconic hotels as Metropol (Moscow), Astoria (St. Petersburg), Grand Karat Sochi (Sochi), Krasnodar Marriott Hotel (Krasnodar), Hyatt Regency Ekaterinburg (Yekaterinburg), "LOTTE Hotel Vladivostok" (Vladivostok ), TASIGO Kazan Palace (Kazan), Grand Autograph Hotel Novosibirsk (Novosibirsk) and many others.
500 people work on the development of Avito Travel, including about 100 employees from the Product & Tech team. Over the past year, the number of landlords on the platform has grown by another 20%. commented Artem Kromochkin, head of Avito Travel |
According to an Avito Travel survey, when choosing a venue for booking hotels, users call safety the most significant factor (24%). As in the case of short-term booking of apartments and suburban housing, the platform ensures the safety of the transaction for travelers: the user pays for the hotel room directly on the service, and can also cancel the reservation with a refund within the time limit set by the hotel. Every third respondent (33%) notes the importance of having 24/7 support from the online platform. If necessary, you can contact Avito Travel through a dedicated support service that works for users around the clock.
The second most important factor when choosing a venue for booking a room is a large number of offers. This was the answer of 20% of respondents. As of October 2024, more than 13,000 hotels throughout Russia are now represented on Avito Travel - these are the main and most popular hotels in the country. To book a hotel, the guest needs to choose the desired dates and pay for the reservation through Avito service.
According to the survey, 44% of Russians trust online booking services based on the recommendations of friends and friends. Another 27% are guided by reviews on the Internet, and 21% have a positive experience in using other services of the same company. Of the 13,000 hotels represented in Avito Voyezhiye, 2,844 hotels are located in the Southern region and the North Caucasus, 2,599 in Moscow and the Central District, 2,333 in St. Petersburg and the North-West, 1,998 in the Volga region, 1,839 in Siberia, 1,062 in the Ural District, 672 in the Far East.
Use of the hotel base Bronevik.com
The Russian hotels from the platform base, Bronevik.com which is part of the Group, can MTS Travel now be booked on Avito Travel. This was MTS announced on October 8, 2024. More. here
Launch of Avito Travel service
Avito On April 8, 2024, it launched a separate section on the platform, where it will be possible to book not only apartments and country real estate apartments for daily living, but also rooms in. In the hotels Avito Travel service, guests will be able to receive cashback, use installments and special offers from partners, and landlords will have access to advanced tools for managing objects.
This service for finding and booking all types of accommodation on vacation, business trip and any other trip around the country will become one of the tricks in the development strategy of the entire platform. It will combine the experience of the Avito Real Estate short-term rental category team with the capabilities of the parent brand. The service is available to users from April 8th.
At the first stage, the Avito Travel team will restart the loyalty program, within which users will be able to receive cashback bonuses - up to 15% of the cost of the reservation (1 bonus = 1 ruble). They can cover up to 10% of future bookings within 180 days, or spend them on paying for Avito delivery or promotion and placement services on the platform. It is also planned to integrate installment plans for booking accommodation and include special offers for customers from partner companies: banks, airlines, etc. From the fall of 2024, the number of available accommodation facilities on Avito Travel will increase significantly - to the large choice of private housing, the ability to book a room in hotels throughout Russia will be added .
We have made a big focus on the security of the transaction - all objects on our platform are transferred to online reservations with a guarantee for both parties. As of April 2024, about 250 thousand real estate objects for short-term living are presented on the platform. This is a large base among similar services. We guarantee users diversity and a safe, profitable approach to travel, - said Artem Kromochkin, head of Avito Travel. |
Together with the expansion of the offer and the restart of the loyalty program for tourists and travelers, the Avito Travel service plans to focus on the growth of attendance indicators: to attract users to objects located on the platform using a large number of entry points in the Avito application, loyalty program bonuses and invest in a wide marketing campaign.
The Avito Travel service team will continue to develop tools for the work of landlords, which allow you to conduct business conveniently and transparently. For example, it launches a new promotion of objects - owners and managers do not pay for the service in advance, but pay an additional percentage of the commission only if the guest has booked a house.
We will continue to work to ensure that the business with Avito is even more profitable for the owners and managers of the facilities. The system of guest reviews, property insurance for the stay of travelers, round-the-clock support and other measures are aimed at improving the experience of interaction of property owners with the platform. More than 177 thousand landlords trust us. And this approach with a focus on the interests of our partners allows us to rapidly increase the supply, which, compared to March last year, in the daily apartment rental segment increased by 38%, and in the house segment - by 57%, - said Artem Kromochkin. |