Bronevik.com Hotel consolidator

2024

Possibility to book a hotel from the Bronevik.com base through Avito Travel

The Russian hotels from the base of the Bronevik.com platform, which is part of the Group, can MTS Travel now be booked at. Avito Travel This was MTS announced on October 8, 2024.

In addition to classic city, country and resort hotels, Avito Travel users will also be able to book capsule and mini-hotels, guest houses, motels, sanatoriums, tourist centers, boarding houses, glampings, campings and hostels presented on Bronevik.com.

All data on accommodation objects are automatically translated from the Bronevik.com database to the Avito Travel catalog, no additional settings are required to get into the service search. The guarantor of payments for orders received from a partner is Bronevik.com.

In connection with the connection of a large-scale sales channel, Bronevik.com reminds hoteliers of the timely update of information in personal accounts and channel managers. It is recommended to update rates, availability, photos and descriptions of the hotel and rooms, a list of services and amenities, as well as compliance with the information season.

Thanks to the partnership of Bronevik.com with Avito Travel, hoteliers receive direct access to a new large-scale audience of potential guests. And customers Avito will be able to profitably book proven hotels throughout. to the country We are confident that the great experience of a partner in the field, e-commerce multiplied by our fifteen-year experience in working with collective accommodation facilities, will contribute to the development of the Russian hotel business, "said Marina Goncharenko, executive director of the Bronevik.com.

Most Avito Travel users are ready to consider both apartments and hotels when looking for accommodation. And we are pleased to announce the connection to our service of an extensive hotel base from Bronevik.com: you no longer need to switch between different resources in order to compare prices and choose the best accommodation option. We are convinced that the Russian market for hotels and private housing will actively grow and develop, as domestic tourism is becoming more and more popular, "said Artem Kromochkin, head of Avito Travel.

Opportunity for hotels to compare their sales with competitors

Partner hotels of the Bronevik.com platform (part of MTS Travel) will be able to compare their sales with their closest competitors. This analytics section appeared in the free benchmarking tool "Competitive Analysis" in personal accounts Bronevik.com. Representatives of MTS Travel announced this on August 13, 2024.

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Bronevik.com

To calculate metrics, you use impersonal sales data on the Bronevik.com. The comparison is made according to the following parameters:

1. "Nights" - the average number of license plates sold by competitors for the selected period in comparison with the sales dynamics of their own object.
2. "Bookings by segment" - displays the distribution of bookings by B2B, B2C segments and separately through the MTS Travel service, which allows you to compare the shares of private and corporate customers and look for points of sales growth.
3. "Percentage of cancellations" - compares the average share of canceled bookings of an object with the indicators of a competitive group.
4. "Length of stay" - shows the distribution of bookings by length of stay: 1 day, 2-3 days, 4-7 days, 8-14 days, 15-31 days, more than 31 days. For each segment, you can see the average number of bookings for the selected period.
   

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Bronevik.com

Data on new metrics in the Competitive Analysis report can be analyzed in detail for a period of one day to a year.

A selection of competitors similar in type of placement, stardom and size of the number of rooms is formed by algorithms Bronevik.com. Hoteliers can independently adjust the automatically assembled competitive group in the Analytics section once a month.

In addition, the Competitive Analysis report also provides a comparison with competitors on four more metrics: the minimum open cost, the number of open fares, the presence of a special MTC Travel tariff and the rating according to guests' estimates.

Launch Competitive Analysis Report Tool

The Bronevik.com platform, part of, MTS Travel launches a free analytics tool for hoteliers - the Competitive Analysis report. Platform customers will be able to take part in improving the new tool and affect its functionality. This was MTS announced on March 21, 2024.

"Competitive analysis" will allow hoteliers in one window to compare the indicators of their facility with a group of competitors, assess the effectiveness of tariff policy, predict demand, find weak points and points of business growth. The launch of the report was the second stage in the development of the Analytics tool, which appeared in the personal accounts of hoteliers in the fall of 2023.

In the beta version of the Competitive Analysis report, there is a comparison of the closest competitors from one region by four metrics:

• minimum open cost;
• number of tariffs;
• availability of a special tariff for MTC Travel;
• guest ratings.

source = MTC

The report can be sorted by any of the metrics. Data for it is collected from open sources and updated daily.

A selection of 4 to 9 competitors, similar in type of placement, stardom and size of the number of rooms, is formed by algorithms Bronevik.com. An automatically assembled competitive group can be independently adjusted once a month.

In the following iterations of "Competitive Analysis," hoteliers will have the opportunity to compare the performance of their business with competitors in many additional metrics - load, revenue per room, booking depth and others. It will also be possible to configure dashboards and download reports, build funnels and predict the dynamics of bookings. The tool will be further enriched with an array of impersonal channel sales data Bronevik.com.