The network of Coffee Bean coffee shops implemented the analytical Retail Instruments system

The NPO Analitika company in January, 2018 announced Retail Instruments system implementation in network of Coffee Bean coffee shops.

In 2017 all our forces are directed to understanding of a portrait of visitors of coffee shops, gain of a brand, formation of the correct image in the opinion of our visitors. Knowledge and understanding of interests of our target audience, the analysis of each step planned and taken by us, especially in advertizing, is vital — Anwar Shaynurov, the chief financial officer of network of Coffee Bean coffee shops told. — Need of development of omnichannel of approach for what we do becomes obvious to us. In the opportunities appearing with system implementation from NPO Analitika we see, certainly, at the same time and chances to construct more accurately a portrait of our target audience, an opportunity to measure results of efforts on attraction and deduction of visitors of coffee shops and also to attract offline audience using on-line tools. Are interesting to us as many aspects of analytics — from in what shopping centers there are our visitors, and actually measurement of efficiency of digital advertizing campaigns — how many from those to whom advertizing online was shown then physically reached each coffee shop. An opportunity to control key performance indicators in real time was always important for me, and in the current circumstances it became a vital necessity, and an analytical system from NPO Analitika solves these problems.

The Retail Instruments system from NPO Analitika allows to analyze in real time recoverability of visitors, a zakhodimost of coffee shops and many other parameters, and on the basis of analytics allows to make the weighed management decisions.

The basis of technology of NPO Analitika is formed by the analytical platform able on Wi-Fi signals from smartphones of visitors of shops and shopping centers to develop automatic recommendations about improvement of different business processes of retailers, car centers, restaurant networks and managing directors of the trade real estate. In outlets the special sensors transferring data to a cloud are installed, and the retailer gets an information access about a status of visitors' flows in shops in real time using intuitive deshbord and the automated cases.

Information is completely aggregated and anonymized, no personal data are collected and not transferred. The technologies of NPO Analitika combined with opportunities of platforms for advertizing targetings online, allow to target advertizing online on visitors of certain physical locations.

The sheaf offline - and online activities will allow us to construct segments for point targeting of advertizing, i.e. much more reasonably and deliberately to treat different advertizing activities and also to apply the mechanics of involvement of visitors earlier just unavailable. An opportunity using NPO Analitika to measure conversion from online in offline of O2OC (Online to Offine Conversion) i.e. how many from seeing advertizing online then physically came to our coffee shops, allows to understand much more deeply the impact of online impact on the offline world — Anwar Shaynurov added. — We consider necessary technology of NPO Analitika for our format of business, and we will build advertizing work taking into account the opportunities given by this innovation system.