The furniture center Roomer implemented the Wi system - Fi - analysts of behavior of visitors

On July 18, 2018 the NPO Analitika company announced system implementation of WiFi-analytics of behavior of visitors in the Furniture Center Roomer.

Furniture center Roomer

The basis of technology of NPO Analitika is formed by the analytical platform able on wifi signals from smartphones of visitors of shops and shopping center to develop automatic recommendations about improvement of different business processes. In outlets the special sensors transferring data to a cloud are installed, and the Customer gets an information access about a status of visitors' flows in shops in real time using intuitive deshbord. Information is completely aggregated and anonymized, no personal data are collected and not transferred, emphasized in NPO Analitika.

The technologies of NPO Analitika combined with opportunities of platforms for advertizing targeting online allow to target such advertizing on any segment of visitors of certain physical locations.

'We work at extremely highly competitive market therefore it is important to us to use all opportunities of the innovative technologies and solutions. A system and technologies of NPO Analitika allow not only to develop recommendations about increase in efficiency of business processes, but also to measure physical "dokhodimost" to our center of those to whom advertizing was shown online. We will be able to receive a true picture as behavior of visitors of the furniture center, and what real effect advertizing campaigns online have on behavior in offline. Also we intend to use a system for efficiency analysis of outdoor advertizing.'