Faberlic Plans to Get Closer to Customers with SAP Cloud Solutions

2021: About SAP Commerce Cloud Implementation

In July 2021 TAdviser SAP Commerce Cloud , the Valery Kaplenko director of "" answered questions about the implementation project information technology. Faberlic More. here

2018

On August 7, 2018, it became known that Faberlic is launching a digital business transformation project based on cloud solutions from the SAP Customer Experience portfolio for e-commerce and marketing. The implementation partner is Novardis.

Faberlic's main goal is to get even closer to its customers through a personalized approach, automating marketing and sales processes, and improving interaction processes with sales consultants. By building an omnichannel sales platform, creating a unified system for managing customer data, including profile and identification through different channels, the company expects to increase revenue in all countries of its presence by 3 times. In addition, SAP solutions will ensure that Faberlic's online sales system runs steadily during times of high workload.

As part of the project, a single omnichannel platform will be introduced for all regions where the company works, a product catalog with expanded search and distribution capabilities, personalization mechanisms for providing context interaction will be implemented. Faberlic also intends to use tools to manage digital marketing and implement integration with social networks.

author '= Valery Kaplenko, CIO of Faberlic ' Business transformation concerns not only internal processes, but also interaction with customers. Since the specifics of our business are such that ordering and paying for products, as well as many other communications, occur mainly online, the presence of a single platform will allow you to aggregate numerous data and processes, as well as build trusting, personalized relationships with our customers. In addition, solutions from the SAP Customer Experience portfolio can be easily deployed to the cloud.

author '= Alexey Petunin, Deputy General Director of SAP CIS ' For buyers, the level of service is as critical as the quality of the product. The ability to know your customer and maintain his loyalty is one of the important competitive advantages for many companies in the B2C segment. SAP has solutions that help businesses implement large-scale projects to create omnichannel sales systems and customer service. They also provide full management of customer data in accordance with European laws, which is especially relevant for Russian companies doing business in the EU countries.