Dixy upgraded the system of internal communications and passed to digital control by corporate television

On October 5, 2018 the DIXY company announced upgrade of a system of internal communications and transition to digital control by corporate television.

According to the company, within this project at the main office DIXY Group it is set and the glass interactive wall with the tach-interface which allows employees to be aware of the latest news of the company functions.

The corporate television in DIXY works at the platform on management of digital content of Addreality. On a touch glass panel information on corporate actions, training courses, important news of the company is broadcast. In addition, locations of outlets of Dixy on cards in all regions of presence of the company are displayed. The panel also performs navigation function for the staff of office of management company. The project is executed together with Ascreen company.

Fixed capital of our company are people therefore the block of corporate communications by one of the first should respond to calls of time and according to them to adjust the strategy of work. Having upgraded the system of informing employees, we achieved effect and already received positive reviews from personnel. Marina Gladkikh, HR director of DIXY Group

The Addreality platform acts as the uniform tool of the solution of digital tasks of DIXY Group for internal audience. The product is integrated with third-party information resources through the RSS feed, and content management happens through a uniform personal account. Thanks to it the platform integrates different information flows on one platform.

Digital Signage as the tool of digital corporate culture, is used worldwide, and in Russia it gradually gains popularity. Many companies begin with one solution, for example, from a sound design or videowalls and then expand scope of digital communications. In order that such development took place as fast as possible and comfortably for business, it is necessary to select correctly the platform which will be able to provide management of any digital-formats – from corporate TV before digital communications in a trading floor and targeted advertizing for buyers. Nadezhda Madzayeva, manager of projects of Addreality

The main objective of similar solutions consists in flexibility to changes: in the future their functionality can change depending on requirements of the company. At the expense of it the complex of traditional communications is successfully complemented with multimedia solutions – capabilities to adaptation of the last incomparably above. Mikhail Sukhanov, manager of projects of Ascreen