Digital Transformation Group will mark chips 50 million bottles of wine in France

On November 19, 2018 it became known that the child structure "Cheek" — the company Digital Transformation Group (DTG) — using developed by it at the end of September, 2018 blockchain- platforms Tracelabel will begin to monitor movement of bottles of wine in Franciums. For November, 2018 the direct customer of the platform and the partner of DTG — the Swiss the company Vintage Wines SA — conducts negotiations with several French producers of wine, expecting to sign with them agreements on marking by electronic tags and movement control about 50 million bottles worldwide a year.

For marking of alcohol the tags of radio frequency identification of RFID (Radio Frequency Identification) of the Zelenograd company "Mikron" created on technology of 180 nanometers will begin to be used. In the project of Mikron it is stated as the technology partner of DTG. On these tags different information on wine and its producer will be written. When tracking movements of bottles the scanners integrated with the platform in warehouses and in shops will begin to read out it. Besides, the focused on them also ordinary buyers — using the smartphones which the standard module of contactless communication of a near range of NFC (Near Field Communication) is built in will be able to consider data. For use of this service it will be required to download special mobile application. At the time of obtaining data by the client from a tag the producer of wine will receive the notification on this fact and an opportunity to use this information in the marketing purposes.

"Use of RFID technology will allow to guarantee operational delivery to our platform of reliable data about location of goods, and to the consumer — to obtain information on originality of goods origin directly at the time of purchase". Denis Reymer, vice president for digital transformation of Lanit and head of DTG

The project on creation of the Tracelabel platform was started by DTG in November, 2017. Development was conducted on the basis of the open Hyperledger Fabric platform.

Under the terms of the agreement with Vintage Wines SA, DTG is responsible for technology development of the project and provides promotion of the platform in the territory of Russia. DTG note that to trace bottles more relevant for preimium-class wine brands. For them it is possible to use more difficult RFID tags which will be able to record, for example, the fact of exceeding of the critical values concerning a shake-up of drink and temperature of its storage.^[1]

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