Pandora began to apply the system of Wi-Fi-monitoring of behavior of visitors in shops of network

On January 14, 2019 reported to NPO Analitika that Pandora began to use the Wi-fi system – analysts.

The basis of technology of NPO Analitika is formed by the analytical platform developing automatic recommendations about improvement of different business processes of retailers on the basis of Wi-Fi signals from smartphones of visitors of shops. In jewelry salons the special sensors transferring the depersonalized aggregated data to a cloud are installed. The advertiser gets an information access about a status of flows of visitors in shops in real time using intuitive deshbord. Information is completely anonymous, collecting of personal data is not kept.

These technologies combined with programmatic opportunities allow to target and personalize most precisely and effectively advertizing on different segments of loyal and potential clients.

The Russian jewelry market – highly competitive environment and to save the leading positions of the international jewelry brand in Russia, it is extremely important to us to use the most effective innovative technologies and solutions. Developments of NPO Analitika allow not only to develop recommendations about growth of efficiency of business processes, but also to actually measure the number of visitors in the sales points given online by advertizing that is important for optimization of advertizing campaigns on the Internet. It is important to us to have an opportunity to attributsirovat effect from online of communications not only in e-commerce, but also in retail outlets of sales which make a big share of business. Data retrieveds, certainly, give broader picture, and allow to make reasoned decisions on necessary changes for the purpose of optimization of marketing investments. Maria Gavrilova, marketing director of PANDORA

The transparency of online advertizing and its true efficiency are extremely important to market leaders. For this reason PANDORA – among decided on serious paradigm shift: leave from guesses and lack of exact metrics of measurement of efficiency towards understanding of the valid influence of advertizing Internet campaigns on offline. Mikhail Mogilevsky, CEO of NPO Analitika

The analysis of visit of sales points as a result allows us to target advertizing messages on specific segments. We analyze behavior of audience and we perform optimization of placement based on information collected in offline. Dmitry Orchenko, CEO of dentsu X