Accenture Find CashBack

2019: Development of a prototype of the application

On January 31, 2019 the Accenture company announced development of a prototype of the application with augmented reality of Find CashBack allowing to accumulate information on actions and discounts in shops and also a possible cashback.

The prototype of the application is created in a workshop of innovations Liquid Studio Accenture. As envisioned by creators, Find CashBack will be guided by tags in the form of already existing objects — as such markers for reading of augmented reality will serve names of shops, brands, labels, etc.

As creators of the application in Liquid Studio explain to use the solution, to the user of the smartphone will be to download the application on the phone or the tablet enough and guide the device at shop or shopping center. On the device screen the potential buyer will obtain information on the actions and discounts offered by marketplace.

Besides, as developers consider, the application will simplify obtaining information to bank card owners. It will not be necessary to visit the websites of banks or payment systems to specify the list of shops where it is possible to receive a cashback. The application itself will collect and will issue information. According to developers, this option is in many respects aimed at owners of several bank cards.

Liquid Studio Accenture explains that the next step in Find CashBack output to the market — its integration into already existing application of bank.

"So far we created an application prototype. In the future it can be scaled on separate outlets and also to calculate them on a geolocation. So it is possible to say that the application is applicable for all shops including product". Arseny Kondratyev, head of Liquid Studio Accenture

According to the developer, creation of such application is, on the one hand, an improvement of the user experience. And with another — the marketing tool for banks and payment systems which will be able to help clients to use more often advantageous offers, increasing a flow of transactions at the partners.

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