Insystems implemented the solution of Digital Signage for demonstration of advertizing at the airport of Anapa

2019

On February 7, 2019 the LANIT company reported that INSYSTEMS implemented the solution of Digital Signage for demonstration of advertizing at the airport of Anapa.

According to the company, within a pilot project the INSYSTEMS company set in the territory of the international airport of Anapa points of providing information with Digital Signage technology. The Basel Aero company acted as the customer.

Specialists INSYSTEMS set several points of information display, each of them is equipped with a 55-inch panel for broadcast of content. Points are also equipped with the video cameras and personal minicomputers connected in a single network of data transmission on which synchronization and centralized operation is made by the displayed content.

For obtaining objective results developments of two different producers participate in a pilot project. It will allow the customer to test the equipment and the software before implementation of this technology in infrastructure of the airport. Also the technology allowing to estimate far off audience, to find and place the digital advertizing content suitable it is tested. The cycle is completely automated and does not require participation of the person.

Based on a pilot project a choice for benefit of the optimal solution meeting all requirements of the customer for his implementation in the territory of the airports will be made.

The Digital Signage system is easily integrated into the existing information database of the airport and provides passengers with regularly updated information. For us it is useful experience which allows to test in actual practice at the same time several solutions and to receive objective efficiency evaluation of this technology for the airports. Evgeny Virtser, CEO INSYSTEMS

The Digital Signage technology for February, 2019 is used at most airport terminals of the world. Our task – to give passengers a maximum of information interesting them. Now we will be able to test the technology of dynamic advertizing allowing to target demonstrations and to select content for specific target audience. The project in Anapa – pilot. In our plans implementation of similar points at other airports of our group. Sevastian Motrenko, head of the innovation and digital projects of Basel Aero