Tele2 will connect new subscribers through mobile application

2019

On April 2, 2019 Tele2 company announced start of a pilot project together with ID.Abonent service. It started in Moscow and area and also several southern regions of Russia. Mobile application of ID.Abonent allows to confirm far off authenticity of documents, to register the SIM card and to activate it.

According to the company, the program uses biometric methods of authentication of documents and persons. To use the application, it is necessary to load the passport and to take a selfie. Agreement signature requires the electronic and graphic signature of the client, and the ready document can be downloaded at the link in the SMS. Besides, service allows future subscribers to select number.

The company creates structure of a chain of sales, doing process of connection to Tele2 fast and convenient for clients. After acquisition of the SIM card in online store the user can receive free of charge it using a courier delivery (1-2 days) or service of the Gett taxi within 1 hour. Within cooperation with monetary company Coin Com it is possible to purchase the Tele2 SIM card and in terminals on exchange of coins. The devices Coin Com accept a trifle and allow to transfer the amount to the bank card or the account of the mobile phone. For April, 2019 20 terminals installed in the Moscow shopping centers issue Tele2 SIM cards. After their receiving it is enough to future subscribers to use mobile application of ID.Abonent – to undergo remote identification and to activate the SIM card. The ID.Abonent application is available to downloading in Google Play or AppStore.

Digital transformation of business affected including our approaches to distribution. We develop sales channels and we consider requests of consumers for these or those types of service. Project deliverables of SIM terminals proved demand of forms of self-service among clients. At the same time it is important to consider, the audience of Tele2 becomes more and more "digital". At the end of 2018 consumption of Internet traffic on one client grew by 45%, and penetration of smartphones in the Moscow network reached record 97%. Developing the idea of digital service for digital clients, we start ID.Abonent service. Roman Kananykhin, director of sales management and customer service of Tele2