S8 Capital presented its experience of personal approach to clients

2019: Industrial operation of SAS Customer Intelligence 360

On May 30, 2019, Anastasia Senchugova, head of CRMS8 Capital, spoke about the personalization of customer experience in digital channels using the example of the Stoloto brand.

In January 2019, the company began industrial operation of the SAS 360 Engage (a component of the SAS Customer Intelligence 360 system . Technologies were introduced as part of the work of Stoloto, the brand of the distributor of state lotteries.

Personalization of interaction with users in our business has a number of features. In digital sales channels, 18 lotteries with different offers are presented at the same time. At the same time, the site has over 14 million pages, and attendance reaches 42 million visits per month. With the use of SAS, we have achieved tangible results in the field of sales promotion through personal communications with customers. Each week, the CRM team runs more than 140 personalized interaction scenarios only through SAS 360 Engage. More than 400,000 users of the site participate in customized campaigns within a month. ROI from campaigns for the period of industrial operation of the solution exceeds 5,000%, "said Anastasia Senchugova.

2016: Pilot start based on SAS Customer Intelligence 360

In September 2016, the industrial operation of the SAS MA started, and in October of the same year the pilot (ECP) was launched by decision of the SAS CI 360.

2015: Launch of SAS Marketing Automation

The company began implementing SAS Marketing Automation in July 2015. At that time, MS Excel was the main tool for launching targeted campaigns.