Sitimobil: Taxi VKontakte (formerly VK Taxi)

Main article: Mobile applications

VKontakte Taxi (formerly VK Taxi) is a VKontakte travel ordering service.

2021: Integration with Marusey

On September 29, 2021, Mail.ru Group announced that its decision Marusia received an ecosystem skill and can now order a taxi for the user.

To find out the cost of the trip, just say to Marusa: "Order a taxi," name the source address and destination. The voice assistant will voice how much the trip will cost and offer to confirm the order in one click in the mini-application Taxi VKontakte. More details here.

2020

Display function on the map of popular places in the city

In the Taxi service Vkontakte , you can now see selected places - these are popular coffee shops, art spaces and the most unusual locations in the city. This was announced on October 13, 2020 by the company. Citymobil A trip to them will cost 30% cheaper and will go in compliance with all security measures. The first addresses were selected by the VKontakte Taxi team, but soon other companies will be able to mark their points of sale - this will help them save customers during the period. pandemics

To see a list of places, you need to press the button with a magic wand in the lower left corner of the screen on VKontakte Taxi. Each location has a description and schedule of work. Later, any company can place its store, institution or representative office on the map - and the shows can be targeted. This tool will help entrepreneurs strengthen the business and take care of the safety of customers: the service will remind you that you need to grab a mask, gloves and antiseptic on the road. In addition, VKontakte Taxi gives drivers personal protective equipment, disinfects cars and installs partitions between the driver and passengers in the salons.

This function will be available in all cities where Taxi VKontakte works.

Vitaly Bedarev, Executive Director of Citimobil:

{{quote 'Despite the increase in incidence, users do not want to abandon their favorite establishments, and business is not ready to lose customers again. Therefore, the best we can do is offer the safest way to get to the right place. The recommendation service on the map motivates you to change public transport by taxi. For entrepreneurs, this is a way to tell a new audience about yourself and keep traffic at sales points even during the pandemic. Over time, VKontakte Taxi will have more and more working tools for business. }}

In July 2020, VKontakte taxi users made more than 1.3 million trips per month. Already in August, this figure exceeded 2.5 million trips per month.

Name change on "Taxi VKontakte." Ability to share payments with friends

The service for ordering a taxi inside the VK super application changed its name - now it is VKontakte Taxi, and also changed its identity. The main feature of the mini-application at the same time was integration with the social functions of VK, reported on August 5, 2020 in the company "Citimobil."

The VKontakte Taxi mini-application (formerly VK Taxi) was launched a little more than a year ago by the Citimobil aggregator. The service allows you to call and pay for taxis directly in the VK mobile application. Now users can "coat" payment with friends from the social network and share their route with them. Through VKontakte Taxi, you can also order a car directly from the community or transfer a package with the driver, using the Delivery tariff.

Service "Taxi VKontakte" updated the name and identity

Cars with service branding will appear on the roads: users of St. Petersburg, Yekaterinburg, Novosibirsk and Rostov-on-Don will be the first to see them.

In July, VKontakte Taxi users made more than 1,300,000 trips per month for the first time - a third of the total since the launch of the service. On peak days, VKontakte Taxi accounts for up to 10% of all trips with Citimobil, in some cities this figure reaches about 20-30%.

"VKontakte Taxi is an example of synergy that allows the service to grow ahead of our forecasts. During the acute phase of the pandemic, when the demand for taxis fell dramatically, the VKontakte taxi service, on the contrary, increased growth rates. We look forward to further development. Plans for the next quarter - to increase the volume of business "Taxi VKontakte" at least 2 times. This will be possible due to integrations with VKontakte products, updating marketing and core products, as well as thanks to a large-scale advertising campaign, "said Vitaly Bedarev, Executive Director of Sitimobil.

The number of trips exceeded 2 million

The VK Taxi service celebrates a year since the first test launch. Active development of the service occurred at the end of 2019, simultaneously with the intensive regional expansion of Sitimobil. As of June 2020, VK Taxi users have already made more than 2 million trips, of which more than 800 thousand were in May 2020. Sitimobil announced this on June 22, 2020.

VK Taxi is available to users in all cities of Sitimobil's presence, and this is more than 20 cities outside Moscow and the Moscow Region, including all millennial cities, as of June 2020. The most active users over the past month were residents of Togliatti, Omsk, Nizhny Novgorod, Syktyvkar and Kazan. At the same time, in May 2020, VK Taxi in some cities accounted for about 20-30% of all trips made on the Sitimobil platform.

During the acute phase of the pandemic, amid a general drop in taxi demand, the VK Taxi service, on the contrary, increased its growth rate due to the update of marketing and basic products. Through VK Taxi, you can transfer parcels and valuables with a taxi driver using the Delivery tariff, or order a taxi directly from the VKontakte community.

The VK Taxi service works on the basis of the VK Mini Apps platform in the VKontakte mobile application, and allows you to call and pay for taxis directly on the social network.

We are pleased with the growing interest in the service from the users, and we see in front of us a huge space for development. In the first year, VK Taxi has grown markedly, ahead of our expectations and forecasts. And we will continue to expand the range of service capabilities, integrate VK social functions into it and use technological potential at the expense of synergy in the framework of the ecosystem, "says Vitaly Bedarev, Executive Director of Sitimobil.

VKontakte is developing as a super application - not only services for communication are available in it, but also music, games, mini-applications, financial instruments. Mail.ru Group announced that VKontakte will become the center of the combined ecosystem. Sitimobil became one of the first participants in the ecosystem of Mail.ru Group, which integrated its service into the VKontakte super application.

Possibility of calling taxis from VKontakte communities

On June 2, 2020, it became known that VKontakte can now call a taxi directly from the community if it contains an address. You no longer have to go to another application and manually enter your destination - this can be done thanks to the VK Taxi mini-application, which runs on Citimobil.

As reported, for example, to get to a store, cafe or beauty salon, it is enough in the VK mobile application to open the institution's page, touch the address and click "Order a taxi." The VK Taxi widget opens - the "Where" field will be filled automatically, and the user will only have to indicate where he is going.

The VK Taxi widget is built on the VK Mini Apps platform. To work in it, the Citimobil base is used. The service opens directly in VK. You can also pay for the trip without leaving VKontakte - with a bank card or with the help of VK Pay.

In some regions of Russia, shops and public places begin to open in June 2020. The address indicated in the VKontakte communities is viewed every day by hundreds of thousands of people. Now they will be able to get to the right place easier, and most importantly - safely. told Anton Tsivarev, VKontakte Application Development Director

The function is available in cities where Sitimobil works: for example, in, and To Moscow St. Petersburg their areas, as well as,,, Yaroslavl,, To Samara,, Togliatti,, Nizhny Novgorod,, Kazan,, Novosibirsk,, Saratov,, Engels, and Perm Ulyanovsk Omsk Krasnodar Yekaterinburg Bataysk Chelyabinsk. Krasnoyarsk To Ufa Voronezh Volgograd Rostov-on-Don

Earlier, the Sitimobil service began to install partitions between passengers and drivers in taxi cabs, and also organized free disinfection points for cars connected to the aggregator. Sitimobil for June 2020 buys and distributes antiseptics and masks for drivers through partners.

Thanks to the VK Mini Apps platform, in the VK application you can, for example, purchase goods, order food and services, look for work, sign up for masters and play. At the same time, you do not need to additionally download something on the phone - services open directly on VKontakte. As of June 2020, there are 17 thousand active mini-applications on the platform, and the audience is 36 million people.

The number of taxi orders through the VK Taxi service exceeded 1 million

On April 8, 2020, the company Citymobil"" announced that users of the VK Taxi service made more than 1 million orders. The service was first launched in test mode in the summer of 2019 by the Citimobil taxi aggregator on the basis of the platform VK Mini Apps in, and mobile application Vkontakte allows you to call and pay for taxis directly in. social networks Active development of the service occurred at the end of 2019, simultaneously with the intensive regional expansion of Citimobil. The main feature of the mini-application is integration with the social functions of VK. Through VK Taxi, you can also transfer parcels and valuables with a taxi driver using the "Delivery" tariff.

For a long time, VKontakte has been developing as a super application - not only services for communication are available in it, but also music, games, mini-applications, financial instruments. This year Mail.ru Group declared that the Vkontakte will become the center of the integrated ecosystem where by means of VK SuperAppKit will the loyalty program of Combo, the voice assistant Marusya, payment service VK Pay, platform for the VK Mini Apps applications on the basis of which third-party developers can create the of applications in a superapp is integrated. Sitimobil became one of the first participants in the Mail.ru Group ecosystem, which successfully integrated its service into the VKontakte supherapp.

VK Taxi is available to users in all cities of Sitimobil's presence, and these are more than 20 cities outside Moscow and Moscow Region, including all millennial cities. The most active users of VK Taxi among the regions of Russia were residents of Togliatti, Kazan, Novosibirsk, St. Petersburg and Chelyabinsk. Currently, the main audience of the service is active young people who are interested in inexpensive but frequent movements around the city.

The VK Taxi service is the first and currently the only example in Russia of the integration of one of the leading taxi ordering services into the largest Russian social network. We positively assess the current dynamics of demand and continue to work to improve the user experience so that our customers can solve their daily tasks as comfortably as possible. Using the example of VK Taxi, we see the synergistic effect of cooperation within the ecosystem. For us, this is an opportunity to exchange expertise, maximize the use of technological potential and offer users new interesting solutions at the junction of different products, - says Vitaly Bedarev, Executive Director of Sitimobil

VKontakte continues to develop as a super application. Our main goal is to quickly and simply solve the most important tasks of users - especially such popular ones as ordering taxis. After a large-scale update of the super application, you can call the driver in just a few seconds. Nothing needs to be installed separately, everything happens right in VK. We see a great potential for the development of our collaboration with Sitimobil and will continue to work actively with colleagues on the project, - comments Anton Tsivarev, head of the platform for developers VKontakte

2019: Launch of VKontakte taxi based on the VK Mini Apps platform

On June 21, 2019, Sitimobil announced that it had launched a VKontakte taxi based on the VK Mini Apps platform . Taxis can be ordered and paid on the social network, as well as split the cost of the trip and choose the addresses indicated in the VKontakte communities as the destination. Residents of Moscow, Samara, Togliatti and Yaroslavl will be able to take part in the testing .

According to the company, the main feature of the service is integration with the social functions of VK. For example, users can share the cost of a trip with friends, and also choose the addresses indicated in VKontakte communities (shops, cafes and others) as their destination.

As of June 2019, the service opens directly in VK - you do not need to install other applications. You can also pay for the trip without leaving VKontakte - using a personal VK Pay account or. bank card When paying for an order through VK Pay, users will receive a 15% discount on the first 10 trips. As part of the experiment, the branding of the application may differ among different audiences.

Thanks to the VK Mini Apps platform, we, together with Citimobil, not only gave users the opportunity to order taxis directly on the social network, but also supplemented the service with social mechanics. For June 2019, we will focus on testing different interface and positioning options, and later we will continue to develop functionality and integrate the application more deeply into the social network. said Oleg Nikitin, head of VK Pay platform promotion

Thanks to such cooperation with other projects of the Mail.ru Group, we can combine our expertise and help users solve their daily tasks. As part of the project to order trips through VKontakte, we plan not only to increase the loyalty of our current audience, already present on the VKontakte platform, but also to attract users thanks to the integration of our service into the social network. narrated by Aram Arakelyan, CEO of Sitimobil

The VK Mini Apps platform allows you to use additional services inside VKontakte. With their help, it is convenient to solve everyday tasks: replenish the account of the transport card, receive cashback for purchases, purchase burning tours, look for work and much more. Services that have passed the VKontakte Commands check are available in the directory - it is located in the fifth tab of the VK application, in the "Services" menu.

With the help of the social commerce platform VK Pay, you can buy and sell goods and services in VKontakte communities, accepting payment directly on the social network.