The retail chain stores Intersection started in supermarkets navigation using augmented reality

2019: Start in supermarkets of navigation using augmented reality

The retail chain stores Intersection started in supermarkets navigation using augmented reality (AR). On July 16, 2019 reported about it in X5 Retail Group company. Special application "Intersection. Edalov" will help visitors to lay an optimal route and quicker to find the necessary goods.

The application is already available to downloading in App Store and Google Play. It is possible to test it in four supermarkets "Perekrestok" located in Shopping Center Oceania and Shopping Center Horosho and also on Miklukho-Maclay Street, 37 and Ryazansky Avenue, 28.

In the supermarkets participating in the pilot special tags for calibration applications are installed, their arrangement is displayed on the scheme of shop. At the first scanning a system correlates provision of the buyer to the plan of a trading floor, and then fixes his movement. AR technologies lay an optimal route in supermarket directly in the mobile phone.

Navigation can be configured both on types of goods, and according to recipes. Developed technical solution for the pilot Russian startup "Блюменкрафт". Based on testing the decision on efficiency of the project and deployment of a system on all supermarkets of network will be made.

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