Aiger Smart websites (Smart websites)

2019: Description of Smart websites

The project of Aiger web studio is Smart websites on the basis of AI, capable to understand and analyze the audience — got broad support among the Russian and foreign experts. Creators of the project received a grant Fonda Bortnika and received the invitation to become residents of the Skolkovo center. According to developers, "the smart websites" will help to increase many times conversion and number of requests on the selling resources. On July 17, 2019 the Aiger company reported about it.

Feature of work of Iger web studio is creation of the websites on the basis of the valuable cards which are a part of the trend foreign BusinessModelCanvas model. At the heart of such approach - determination of fears and benefits of clients which this or that product can solve. "The smart websites" became further work on establishing mutual understanding between the supplier of a product and the consumer.

We work with clients by the principle of creation of the websites on the basis of valuable cards for a long time and were convinced of efficiency of such approach. When the website is created on the basis of requirements and benefits of audience, it becomes the excellent tool for promotion of a product and building of the customer base. However by drawing up the valuable card we are based only on idea of our client of his audience. The artificial intelligence allows to check objectivity of this look and gives a real idea of the interests of visitors of the websites. All pages of the website are marked in terms of the initial valuable card. Then in the course of work of a resource the artificial intelligence defines different groups of visitors depending on what information began the trigger motivating to make target action, i.e. to make the order. For one part of audience delivery speed, is important for another - the price, for the third - a customer feedback. The artificial intelligence reads out this behavior and makes recommendations about change of structure of the website according to interests and needs of users, explained Roman Babeev, the head of Aiger web studio

He added that smarts websites not only will analyze the interests of users, but also to adapt independently to their interests. Such website will change headings and a part of content on the page depending on from what declaration or a request the user came. Getting on "the smart website" the visitor the first will see the section with that information which he looked for.

Compliance of content to a request, personalisation of information under each specific visitor give multiple increase in conversion of the selling website and significant growth in number of requests. That, respectively, allows the company to save the marketing budget and to have powerful advantage over competitors.

Thus smart website becomes the effective working tool adapted for real needs of audience reflecting meanings interesting to it.

The web studio reported that creation of such websites is possible as at personal contact with the client, and remotely. The Aiger company for July, 2019 works in 18 cities of Russia and creates more than 100 websites a year. The total audience of the resources developed by web studio already exceeds 1.6 million people. According to programmers, smarts websites will become only the first stage of project implementation Artificial intelligence. Further the web studio is going to analyze behavior of audience on groups of the websites of certain specifics most precisely to define consumer interests of products.