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Contour Compass

Product
The name of the base system (platform): Contour Focus
Developers: SKB Kontur
Last Release Date: 2024/07/18
Branches: Internet Services,  Trading

Content

Kontur. Compass is a service for sales departments designed to search and analyze organizations: customers, suppliers, partners, sponsors.

2024

Automatic upload to CRM system

The API Kontur. The compass has an automatic upload to the CRM system. ​Ob developer announced this on July 18, 2024.

Now users Kontur. The compass can automatically receive the data they need about their current and potential customers in the B2B segment.

Compass API users can transfer company data from Compass to their CRM in machine-readable form automatically or by button, receive information about segments and the available limit without entering the Compass.

First of all, the decision is addressed to businesses that:

  • Work with a large number of counterparties. You can manually unload a maximum of 10 thousand companies from the Compass at a time. With the API, the number of organizations unloaded at a time is limited only by the tariff.
  • They have a complex scheme for importing data into their system. With the API, you do not need to additionally edit files for the format of the receiving system, it is enough to configure integration once.

With this tool, marketing and sales departments get significant advantages:

  • All data in the system. Information about potential buyers goes directly to CRM without settling on employees' computers.
  • Saving working time. The API automatically transfers data from the Compass to the information system, and employees can deal with more important tasks.
  • Consistency of business processes. You can work with prospects in CRM in the same way as with a regular transaction.
  • Error exception. With manual transfer, data distortions, typos are possible, which negatively affect the interaction with customers. API reduces the influence of the human factor.

The API includes access to the web version of the Compass so that users can choose a convenient option for themselves. For everyone who wants to familiarize themselves with the added functionality, a test bench works.

Шаблон:Quote 'author = said Marina Zakharova, project manager of Kontur.Compass.

Development of ready-made counterparty search templates

SKB Kontur has developed ready-made templates for finding counterparties. The company announced this on June 13, 2024. All users of the service are Kontur. The compass is now available to procure search queries for the most popular business areas: construction companies, grain producers, dairy plants, and other popular industries. This functionality will help entrepreneurs in the B2B segment save time to find buyers and partners.

Compass analysts have identified market niches that are of increased interest to users. Service experts have compiled request templates for them.

As a result, the user gets a simpler and smoother start in the service:

  • You can not build a query from scratch and not waste time studying settings, but immediately get data for a marketing campaign or analysis of the target audience.
  • to master search techniques, there are now numerous examples with hints and detailed references. Templates partially serve as a training tool.

The developers offer 14 industry portraits, for some of them there are several assembly options so that A/B tests can be carried out and the market niche can be covered as much as possible. Templates are collected by the most popular industries:

The template catalog will be updated and updated.

Шаблон:Quote 'author = said Marina Zakharova, project manager of Kontur.Compass.

Addition of data from registers of the USRLE and Unified State Register of Individual Entrepreneurs

Contour. The compass was replenished with data from the register of the Unified State Register of Legal Entities and the Unified State Register of Legal Entities, which increased the number of companies with well-known email addresses to 4 million. In addition, the service has established a regular check of telephone numbers coming from open sources. SKB Kontur announced this on March 12, 2024.

In total, with the help of the Compass, 5 million organizations with contacts can now be found, and this number will grow. For understanding, in Russia as of March 2024, a total of 7.5 million organizations operate.

Current phones and mail in B2B are needed not only by marketing and sales departments, but also by security services, logistics departments, procurement departments. Business needs to update and replenish the databases of counterparties "in bulk," and not one at a time. And also quickly form audiences for online advertising for specific product groups or special offers.

To do this, the service added a source of current email addresses - registers of the Unified State Register of Legal Entities/Unified State Register of Legal Entities. The service uses postal addresses only from the latest reporting. The database of postal addresses will constantly grow, including due to information about new legal entities and individual entrepreneurs. All addresses are checked according to two criteria: email meets generally accepted standards, the domain exists and is valid.

Contour. The compass has also improved the system for checking telephone numbers that enter the service: Contour employees interact with current and potential customers and delete numbers that do not exist, which are answered by another organization or an answering machine is constantly triggered, according to which their owners have banned calls.

All data that can be found using the service is contained in open sources and is provided legally. It is important to note that Compass users cannot use information obtained using the service for spam - mass mailings to e-mail without the consent of recipients.

Шаблон:Quote 'author = said Marina Zakharova, project manager of Kontur.Compass.

2023: Ability to find potential customers on paid taxes and special modes

The search for customers for business has become more accurate. Contour. The compass is able to find companies for paid taxes and organizations that apply, among other things, an experimental tax regime. SKB Kontur announced this on July 31, 2023.

Compass draws information on companies that pay at least one of 18 types of taxes, fees, excise taxes and royalties from open data from the Federal Tax Service (FTS).

A tax search will help you access legal entities that own land, transport, and real estate. And also - to pick up companies that pay an "industry" tax, for example, on the gambling business or on the extraction of minerals.

The updated functionality of the Compass will also allow you to search for individual entrepreneurs and organizations that work according to the automated simplified taxation system - AUSN. Since July 2022, it has been tested in four regions of Russia: Moscow, the Moscow region, the Kaluga region and Tatarstan. So far, the regime is available only to small enterprises, the annual revenue of which does not exceed 60 million rubles, and there are up to five employees on staff.

This service opportunity is addressed primarily to service accountants at, outsourcing, to banks legal firms, auditors who help other businesses to maintain financial health and protect their interests. Other companies will be able to find new customers in the B2B segment using a rather bright marker of real activity.

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We continue to develop tax searches in Compass - these criteria highlight the scale of the business and the real activities of legal entities. The AUSN filter for July 2023 covers a small sample - about 1,300 companies. As the experiment expands, there will be much more of them. But we know a lot about these companies: the number of employees, the revenue ceiling, the level of digitalization of processes and other indicators that are required for the use of AUSN. The compass is becoming more accurate and more and more better solves the problems of finding potential customers and suppliers, market analytics, research of competitors,
said Marina Zakharova, project manager of Kontur.Compass.
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What does the AUSN search give users:

  • banks - participants in the experiment - immediately find organizations on the AUSN;
  • banks that do not participate in the experiment - immediately exclude participants in the experiment during the search for potential customers;
  • a business that wants to work with newcomers to the market, or with microcomputers that use AUSN - to reach customers;
  • outsourced accountants who calculate taxes and submit reports, including tax - quickly find customers;
  • educational organizations that specialize in financial and tax legislation - save time on finding clients.

You can find such organizations in the Compass search by the AUSN filter in the Special Tax Regime block.

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2019: Launch of Sales Services

On August 26, 2019, SKB Kontur launched a service for sales departments. Contour. Compass helps to find target customers in the B2B market. The service has everything you need to sell: phone numbers, email addresses, contact persons, website, description of the organization and its activities, etc.

Contour Compass

According to the company, independent search for customers and suppliers requires a lot of time and resources: you need to collect a database from different sources, find contacts, manually filter by certain criteria. In addition, competition in the market reduces the effectiveness of cold sales - it is important to accurately select the audience and collect detailed information about potential customers.

Kontur. The compass allows you to save time and get relevant data about the target audience. Service users can form a database of suitable customers. A wide range of filters allows you to reach organizations that are interested in the product and increase conversion.

Compass has 30 criteria for segmenting the base: real activity, exact geography, company size and revenue, licenses, etc. For example, you can choose the appropriate business scale through economic indicators.

The criteria also help to exclude unreliable clients - bankrupt, debtors, one-day firms - and reduce risks with further cooperation. The compass is based on Contour. Focus.

For August 2019, an unlimited number of candidate samples can be created free of charge in Compass using search criteria. The customer only pays to upload data to Excel or CRM. In this case, you can choose the required amount of unloading, focusing on the monthly call plan.

In the future, Compass will have more opportunities for analyzing the sample: the developers plan to create a personal data cloud. The integration of the customer's service data and CRM will predict the probability of a transaction success.

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Cold sales on the principle of carpet bombing no longer work. It's just not effective. Everyone is annoyed: both organizations that are not completely called on the case, and sellers who are constantly refused. The compass helps to work with the audience as accurately as possible. By setting various parameters, you can get a selection of organizations that are really interested in the product.

told Yakov Purtov, project manager Kontur.Compass
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