Rostelecom Interactive TV for Business

Main article: IPTV (Internet Protocol Television)

Interactive TV is an entertainment portal where films are collected for every taste. Only licensed content is offered to visitors.

2025: Online Cinema Launch

Rostelecom is expanding its line of solutions for the hospitality sector and launching an online cinema based on the Television for Business service. The company announced this on February 13, 2025. Now its customers have access not only to TV channel packages, but also to an extensive library of multi-genre licensed content for any audience. This offer will help owners of commercial real estate and entrepreneurs employed in the tourism or service industry to increase the attractiveness of their facilities and services, and large companies and enterprises to increase the level of loyalty and comfort for their guests and employees.

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Фото: Rostelecom

The online cinema menu for Rostelecom's B2B clients includes about 1,200 domestic and foreign films, TV series and cartoons. You can connect access to them as an additional package to the TV for Business service. Hotels, sanatoriums and boarding houses will be able to improve the quality of service, improve the level of hospitality and comfort of the room fund with the help of this solution. In beauty salons, the opportunity to choose an exciting film will help maintain a relaxed atmosphere during the customer service process. For visitors and employees of business spaces or offices, diverse and high-quality online cinema content will provide a comfortable pastime in waiting and recreation areas.

{{quote 'author=said Alexander Yaresko, director of product management for the corporate and state segment of Rostelecom. | This solution will be a valuable addition to Rostelecom's interactive television services for entrepreneurs who want to provide a high level of service to their customers and guests. When developing new services, we emphasize the simplicity and functionality of products so that our customers can easily and cost-effectively use technology to grow and improve their business. Therefore, in the online cinema, we have provided a convenient connection and quick access, an intuitive interface and flexible tariff plans, }}

2020: Launch of "Ad Builder" service

On December 3, 2020, Rostelecom announced the launch of the Ad Designer service, thanks to which corporate users of the classic IPTV and Smart TV can remotely control TVs, as well as download and broadcast their own commercials on the network. Along with broadcasting classic linear content, customers have the opportunity to promote services and raise awareness of visitors through a single television panel.

"Ad Builder" is provided as an additional service when the customer connects interactive television for legal entities. In order to start using the "Ad Designer," you do not need to install additional equipment, just leave a request for its connection.

In the context of the coronavirus pandemic, during the first month after connecting the "Ad Designer," there is no fee for the service.

The convenient interface of Rostelecom's technical solution allows customers to independently manage advertising content along with the broadcast of classic linear content. Using the Ad Builder service, the customer can control devices remotely, providing on, off, reboot, channel switching, and audio adjustment.

"Ad Builder" can be used to promote promotions and special offers during sports broadcast matches or music channels in bars and restaurants, to inform customers about additional services and lucrative offers in beauty salons and spas. In addition, the service allows you to inform employees about the results of the year and key indicators of the company, corporate events in between the broadcast of business channels, the current epidemiological situation, prevention measures medical in centers, as well as report on important events and upcoming events educational in institutions.

The obvious advantages for customers of the "Ad Designer" service are an increase in revenue by broadcasting advertising content, promoting the values ​ ​ of the company and brand, as well as increasing awareness and engagement of employees or visitors, "said Denis Ryabchenkov, director of product management for the corporate and state segment of Rostelecom.

The pandemic has increased the demand of entrepreneurs for digital products, including television. We have developed a tool that allows the business to attract customers, as well as increase the average check thanks to the placement of its own commercials. The service is connected on the customer's existing IPTV infrastructure and does not require investment in equipment, it is enough only to make a small monthly payment, "said Mikhail Popov, director of the Television for Business product office at Rostelecom PJSC.

{{quote 'We are developing our digital services and launching solutions to help the most affected segment of the economy in the pandemic - small and medium-sized businesses, - said Anastasia Labudina, head of Interactive Television for Legal Entities at PJSC Rostelecom. }}

2019: 4K TV broadcast launch

On September 12, 2019, Rostelecom announced the launch of broadcasting four 4K (Ultra HD) TV channels on Wink and Interactive TV. Read more here.