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Wink Multimedia OTT Platform

Product
Developers: Restrim Media (Wink and more.tv)
Date of the premiere of the system: 2018/09/26
Last Release Date: 2025/10/14
Branches: Internet services
Technology: IPTV - Internet Protocol Television. IP television

Content

Main article: IPTV (Internet Protocol Television)

Wink is a specialized application developed by Rostelecom that is designed to watch television channels, films and TV programs. The program does not have Multiskrin functionality with the existing Interactive TV product and OTT applications (OTT - abbr. From the English. Over the Top) "Interactive TV."

2025

Storis section

The Storis section with content has appeared in the Wink.ru. These are vertical series created for quick viewing - especially for those who do not let their smartphone out of their hands. The viewer will have time to watch a couple of episodes of the series while waiting for a green traffic light or in line. Rostelecom announced this on October 14, 2025.

Vertical series with short episodes (lasting 1-3 minutes) are optimized for viewing on mobile devices. The series can have 60 to 100 or more episodes. Each episode is a mini-drama with dynamic editing, lots of events and sudden plot twists.

All content management in the Storis section is through a swipe to quickly "flip" the series or go to another project. At the same time, there is also a classic choice of series by menu buttons. When entering the section, the player and the first episode of one of the short series immediately open. Thus, the user instantly goes into viewing and is involved in the plot.

As of October 2025, 44 series are presented in the Storis section of the Wink.ru (a joint venture between Rostelecom and NMG). Projects, as a rule, have catchy names: "Moon for a werewolf," "Amnesia of love is not a hindrance," "Pregnant from the father of my ex," "The second child is a second chance," "My secret prince," "Marry the boss of the mafia" and others. At the center of the stories are simple and understandable themes and subjects: love and betrayal, treason and revenge, wealth and honor. These eternal stories are always interesting to the widest audience, because they can have thousands of different manifestations and ramifications.

Use in KamAZ K5

For drivers of vehicles KAMAZ K5 applications , one of the the Russian Wink online cinemas has appeared in the on-board information system (BIS). Drivers on the way can listen to their favorite songs in the service "" Wink Music or audiobooks in "Wink Books," and on vacation watch TV, movies and TV shows in the Wink online cinema. This was Rostelecom announced on July 21, 2025. More. here

2023

Fine - 1 million rubles for LGBT propaganda

The Smolninsky District Court fined Rostelecom 1 million rubles for LGBT propaganda in the Wink online cinema. This was reported on August 2, 2023 in the joint press service of the city courts.

The court brought the company to justice under Article 6.21.2 of the Code of Administrative Offenses of the Russian Federation (Dissemination among minors of information demonstrating non-traditional sexual relations and (or) preferences or capable of causing minors to want to change gender). In particular, the promotion of same-sex relations among minors was seen in the film "How Alive," which is posted on the streaming platform marked "16 +." The case file says that the picture contains a scene of "men kissing in a sexual context."

Rostelecom fined for LGBT propaganda in Wink online cinema

At the same time, a representative of Rostelecom told the Roskomnadzor department that since March 1, 2023 he has not owned the Wink service. After Rostelecom's statement, the court brought the company to justice for only one episode of the offense, recorded in mid-February 2023.

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The department analyzed the user agreement, the notification of the assignment of rights and obligations and came to the conclusion that PJSC Rostelecom is responsible only for disseminating among minors information demonstrating unconventional sexual relations (two men kissing in the sexual context) contained in the x/f "How alive" with the sign "16 +," which is recorded by the act of 14.02.2023, - said in the message of the United Press Service of the Courts of St. Petersburg.
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Moscow courts have already imposed fines for similar offenses against Start, Premier, KinoPoisk, Megafon-TV and others.[1]

Complete merge with more.tv

Rostelecom and the National Media Group (NMG) on June 15, 2023 announced the conclusion of a deal to combine the video services of more.tv and Wink as part of a joint venture (JV). Read more here.

2022

Merging with more.tv

On July 4, 2022, Rostelecom and the National Media Group (NMG) announced an agreement to merge their video services Wink and more.tv, respectively. Under the terms of the contract, the companies will create a joint venture, 70% of which will belong to Rostelecom, and 30% to NMG. The combined business will operate under the Wink brand. Read more here.

Inclusion in the register of domestic software

After the completion of the technical audit, the Wink digital multimedia platform is included in the register of Russian software (software), which is maintained Ministry of Digital Development Russia. Rostelecom announced this on May 20, 2022.

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It is important for us that Wink is a Russian video service with the best user experience. We have big development plans ahead of us: new series will soon appear in the Wink Originals line. The original project 'The Telki', which premiered recently, became the most successful domestic series in Wink, - said Diana Samoshkina, vice president for digital business of the mass segment of Rostelecom.
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The development of the Wink video service confirms that Rostelecom is able to independently make cool and popular digital services. We consistently expand and strengthen competencies in the internal development of IT solutions for all business segments. We will continue to fulfill the strategic task - to create and develop domestic software, acting as a driver for the digital development of the industry. We are grateful to users for the feedback, which we definitely take into account when developing the service and modifying the software, "said Kirill Menshov, Senior Vice President for Information Technology at Rostelecom.
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Wink in May 2022 presents more than 400 TV channels, over 60 thousand films and episodes of TV series, concerts, documentary and educational video content, 8 radio stations.

2021

Showing 1.2 billion hours of content

For 2021, Wink users in total watched feature films and animated films, TV series, documentaries, concerts and another content from the collection online movie theater of 1.2 billion hours. This was Rostelecom announced on January 18, 2022. The video service has seriously strengthened its position of provider impressions: the duration of views has grown 1.8 times compared to 2020. The most popular film at the end of 2021 was the the Russian comedy "Batya" (16 +), which confidently bypassed all Hollywood blockbusters.

The total viewing time of TV channels in Wink in 2021 exceeded 20 billion hours. In the context of the COVID-19 pandemic, restrictions on other types of leisure activities continued to apply, so the online cinema became not only the main center for home entertainment, but also a real friend for the whole family. In addition, you can watch Wink content from five devices at the same time: when parents root for their favorite sports teams or worry about the heroes of TV series on the TV screen, children can simultaneously have fun with cartoon characters on a smartphone or tablet.

Wink subscription is built into tariff ones. offers Tele2 The increase in the number of views and users of the video service is facilitated by the "Exchange of minutes for a movie" service, available on all tariff plans of the mobile operator. Wink accepts them on a one-to-one course: a minute from the tariff can be changed for a minute of watching a movie. In 2021, subscribers watched more than 1 million films in this way, exchanging 130 million minutes.

The consolidated rating of views from the video library (including subscriptions, buying and renting films) also confirms: Wink is the best friend of the family. Cartoons took 16 positions in the top 20, including the Russian animated films Fixes: The Big Secret and Smeshariki. The beginning. " Well, when the children, apparently, were put to bed, the parents of the current kids watched a movie about their parents - the comedy "Batya" - and recalled the harsh 90s.

Similar trends can be traced to the top 20 views on episodes of TV series, here Russian content is out of competition - for both children's and adult audiences. The unequivocal leader is the favorite Russian animated series "Masha and the Bear" (0 +), from which the episodes of the fifth season were most watched in 2021. Also, episodes of the animated series "Three Cats" (0 +) and "Leva's Truck" (0 +) aroused high interest among the audience. Of the proposals for older viewers, the first episodes of "Kitchen" (16 +), "Difficult Teenagers" (18 +) and the beginning of the retrodetective "An Hour Before Dawn" were in the lead (the digital premiere before the broadcast on the federal TV channel took place in the video service Wink, 18 +).

Top 20 by views in 2021 (all consumption patterns):

1. "Batya" (16 +
); 2. "Soul" (6 +
); 3. "Raya and the Last Dragon" (6 +
); 4. "Cold heart 2" (6 +);
5. "Curios" (18 +
); 6. "Fixes: The Big Secret" (6 +
); 7. "Monsters on Vacation 3: The Sea Calls" (6 +
); 8. "Tom and Jerry" (6 +
); 9. "Avengers: Endgame" (16 +
); 10. "Moana" (6 +
); 11. "Zveropolis" (6 +
); 12. "Sonic in the Movies" (6 +
); 13. "Trolls. World Tour "(6 +
); 14. "Frozen" (0 +
); 15. "Incredibles 2" (6 +
); 16. "Cruella" (12 +
); 17. "Smeshariki. Start "(0 +
); 18. "The Secret of Coco" (12 +
); 19. "Scooby-doo!" (2020, 6+);
20. "The Lion King" (2019, 6 +).

In the first positions of the top 20 in terms of purchases, children's content is also located - both parts of Boss-Molokosos (6 +). In general, content for a children's audience occupies more than half of the lines and this rating: as in many other things, at first parents supplied children with entertainment, and after that - themselves.

Top 20 in purchases (including content rentals):

1. "Molokosos Boss" (6 +
); 2. "Milkshose Boss 2" (6 +
); 3. "Afterburner 9" (12 +
); 4. "Mortal Kombat" (18 +
); 5. "Frozen 2" (6 +
); 6. "Puppy Patrol in the Movies" (6 +
); 7. "Batya" (16 +
); 8. "Raya and the Last Dragon" (6 +
); 9. "Soul" (6 +
); 10. "Wrath of Man" (18 +
); 11. "Zack Snyder Justice League" (16 +
); 12. "The Grinch" (6 +
); 13. "Luka" (6 +
); 14. Home Alone (0 +
). 15. "The Croods Family: Housewarming" (6 +
); 16. "Godzilla vs. Kong" (12 +
); 17. "Sonic in the Movies" (6 +
); 18. "Trolls. World Tour "(6 +
); 19. "The Secret Life of Pets 2" (6 +
); 20. "Shang-Chi and the Legend of the Ten Rings" (16 +).

A good festive tradition remains the meeting with the heroes of the beloved several generations of films. For example, for many years, the comedy "Home Alone" has not left the New Year's shopping rating. The audience is happy to watch the premieres, and not only entertainment. Thus, the top lines in the ranking of subscriptions were taken by domestic air dramas "Sky" and "Pilot," ahead of the fresh Russian comedies "Draculov" and "Grandmother," as well as the New Year's series of the boy's series "Zema."

Top 10 in subscriptions for January 1-9, 2022:

1. "Sky" (12 +
); 2. "Pilot" (12 +
); 3. "Jungle Cruise" (12 +
); 4. "Black Widow" (16 +
); 5. "Luka" (6 +
); 6. "Cruella" (12 +
); 7. "Draculov" (16 +
); 8. "Raya and the Last Dragon" (6 +
); 9. "Zema 3. New Year's kneading "(18 +
); 10. "Grandmothers" (16 +
).

Top 10 in purchases for January 1-9, 2022:

1. "Venom 2" (16 +
); 2. Home Alone (0 +
); 3. "Home Alone 2: Lost in New York" (0 +
); 4. "Dune" (2021, 12 +
); 5. "No Time to Die" (12 +
); 6. "The Grinch" (6 +
); 7. "Shang-Chi and the Legend of the Ten Rings" (16 +
); 8. "The Addams Family: The Burning Tour" (12 +
); 9. "Quiet Omut" (18 +
); 10. "Milkshose Boss 2" (6 +).

Launch of the "Academy" section

On July 13, 2021, Rostelecom presented the section that appeared in the Wink video service, the Academy, which contains a collection of developmental content for viewers of all ages. Here you can find fascinating video lectures from Arzamas, Direct Speech, Netology and Synchronization, as well as a selection of documentary and popular science films, educational TV channels and even audiobooks. There is also exclusive content, for example, video versions of the famous concerts "Classics at the Palace."

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When in 2020, due to well-known events, people began to spend more time at home, we immediately recorded an increase in views in Wink. In the first stage, it was associated with entertainment content - films and TV shows. However, after a few weeks, interest in educational and educational materials began to grow: people began to actively watch videos about fitness and cooking, culture and art, travel, documentaries and popular science films. The viewing of video lectures has noticeably increased. Fortunately, the demand for additional knowledge remains for July 2021, so we have collected all the developing content in one section of the'Academy'. Here they will find a lot of interesting things and 'lyrics' (history, literature, art), and 'physics' (exact sciences, mysteries of nature). The collection of the "Academy" will constantly expand, - said Alexander Kosarim, director of content policy at Rostelecom.
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The Academy contains the best lectures on the history of literature and painting, the most important scientific discoveries, psychology and other areas. A separate section includes lectures on the development of professional and personal skills: time management, the art of negotiations, preparation for interviews, digital knowledge, emotional intelligence and even the creation of interesting presentations.

This section is optimal for learning foreign languages ​ ​ using video lectures or audiobooks. Also, to consolidate knowledge, there are links to TV channels in foreign languages ​ ​ presented in Wink English German French(,,,,). Chinese Japanese

The heading "Documentaries and TV series" presents exciting stories about living nature, famous people, mysteries of the Universe and, of course, tells about coronaviruses. The section "Performances of the best theaters" contains the first videos of musical, dramatic and puppet performances, the number of which is constantly increasing.

2020

Active audience growth by 4 times

Wink in 2020 entered the trajectory of rapid growth, empowerment and audience. "Rostelecom" on February 4, 2021 announced the results of the development of the video service. The active audience has quadrupled due to connections and the massive transition of Rostelecom interactive television subscribers to the Wink platform (more than 70% of subscribers have migrated to February 2021).

The conditions for growth were the isolation of people at home due to the pandemic and the company's active position during this period. Wink has opened free access to a large collection of domestic and foreign films, TV shows, cartoons and educational video content. At the same time, the demand for paid films and TV shows increased. As a result, the number of movie and TV shows (paid and free) has tripled compared to 2019.

Wink has become a platform where the top 10 premieres of Russian films (by the number of viewers) of 2020 are fully available.

In 2020, the portfolio of TV channels has already exceeded 400 titles, including HD and 4K formats. Offers appeared in various segments: from a specialized channel for golf lovers to the Mosfilm channel. Golden Collection "with a rich library of your favorite Soviet and Russian cinema.

The "Viewing Management" service has grown in popularity, which provides access to the archive of programs on most channels (up to seven days) and the "pause" and "rewind" functions. By the end of 2020, more than 70% of Wink subscribers used the service. The share of customers who regularly use the Multiscreen service increased to 25%. It allows you to watch content on different devices under the same account (smartphone, tablet, laptop, Smart TV and others).

A popular event of the year in the Wink video service was the live broadcast on October 24 of the last fight of Khabib Nurmagomedov on UFC TV. In total, the battle was watched by more than 3 million users, including more than 1 million - through Wink digital applications. And in the spring, viewers actively watched the broadcasts of the Wink Live project - online concerts of Russian rock and pop stars.

Research on customer preferences helped Wink implement a different approach to forming subscriptions. The Transformer design tariff was launched, which can be independently formed from your favorite channels, films and TV series. You can change the composition of the subscription every month, adapting it to the current preferences of the family. In just six months since its launch, the Transformer subscription has come out on top in popularity among Wink users.

In addition to TV channels and a large library of films, TV series and cartoons, additional entertainment content has appeared in Wink. For example, audiobooks became available (in partnership with Litres), a package offer appeared - an audiobook plus a film adaptation of the work.

Also, from 2020, the Wink video service can be controlled using voice commands thanks to the Marusya virtual assistant and the smart Capsule column from Mail.Ru Group.

Top 10 movies at the end of 2020 in Wink:

  • "Ice 2";
  • "Invasion ";
  • Sputnik;
  • "Trolls. World Tour ";
  • "Sonic in the Movies";
  • "Gentlemen ";
  • "Holop ";
  • "Bad Guys Forever";
  • "Bloodshot";
  • "Text."

Top 10 TV series at the end of 2020 in Wink:

  • "The Walking Dead";
  • "Chiki ";
  • " Westworld";
  • "Chronicle of the Epidemic";
  • "The Handmaid's Tale";
  • "Friends ";
  • "Ivanovs-Ivanovs";
  • "The Kept Women";
  • "Roots ";
  • "Molodezhka."

Implementation of Content Sales Advertising Model

On December 18, 2020, Rostelecom announced that, together with EVEREST, the sales house of the National Media Group (NMG), had entered into cooperation agreements to introduce an advertising model for the sale of content (AVOD1) in the Wink video service. For advertisers, this is access to an attractive audience with which you can build advertising communications based on data on the preferences and interests of viewers.

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For our video service, the introduction of AVOD is a way to attract an audience that loves cinema, but is not yet ready to pay for content. If customers are ready to spend a few minutes watching ads instead of living money, then they should have such an opportunity in Wink. Advertisers, in turn, get the opportunity to find the audience they need, even some kind of microsegment. Our competitive advantage is that we operate not only with socio-demographic characteristics of the audience, but also with their binding to interests based on the history of TV and film viewing. Brands can build a smart advertising dialogue taking into account the hobbies of the viewer, increasing the effectiveness of their campaigns, - said Diana Samoshkina, vice president for work with the mass segment of Rostelecom.
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Using the AVOD model in Wink, you can watch more than 20 thousand films and episodes of TV series. For December 2020, the advertising model is available in the interface of the Wink IPTV set-top box, and in the first quarter of 2021 it will appear in OTT solutions (mobile applications, wink.rt.ru website, Smart TV). On the card of a film or series, the user sees all options for paying for content (subscriptions, rent, purchase, advertising model) and can choose the best option for himself. Previously, the Wink video service offered only paid models of access to content. However, there are still a large number of users who agree to watch ads instead of buying a movie.

Important advantages when choosing the EVEREST agency as a partner were the extensive experience and expertise in this segment of media selling, the proposal of the project scheme and the implementation of a similar solution within the NMG ecosystem.

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The partnership with Rostelecom takes our business offer to a different level: licensed content and a high-quality audience of the Wink video service provides a significant expansion of the inventory and capabilities of sales house customers' EVEREST '. This makes our product even more in demand and meets the main request of our advertisers - audience engagement in all environments (IPTV, Smart TV, desktop and mobile). Having successful experience, we can guarantee our clients an up-to-date and high-quality advertising product, and a partner - smart and effective monetization, - said Carolina Sokolova, General Director of the EVEREST sales house.
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Rostelecom buys 156 thousand smart speakers from Mail.ru Group for the Wink online cinema

Rostelecom"" buys up to 156 thousand smart speakers Capsule"" from Mail.ru Group to promote its own. online movie theater Wink The relevant information on the public procurement website appeared in December 2020. More. here

UFC fight broadcast support from Ngenix

On October 27, 2020, the company, Ngenix Russian provider cloudy services for accelerating, protecting and resiliency of web resources, announced support for the UFC online broadcast - the fight between Khabib Nurmagomedov and Justin Gaitji on the WINK platform developed by the company "." Rostelecom More. here

Control using the voice assistant "Marusya"

Mail.ru Group (MRG) and Rostelecom announced a strategic partnership in the development of voice management of digital services, which includes the use of artificial intelligence and the Internet of Things technologies. The Marusya voice assistant from MRG already supports full control of the Wink digital video service and Smart Home. This was announced on June 3, 2020 by Rostelecom. Read more here.

2019

Purely subscribers in North Ossetia increased to 11 thousand people

On December 17, 2019, Rostelecom reported that the number of customers in North Ossetia in 2019 more than doubled. Since the beginning of 2019, the subscriber base of this service has grown from five to eleven thousand people.

In 2018, Rostelecom launched the Wink digital service, the peculiarity of which lies in multi-platform and mobility. Unlike traditional interactive television, it does not require hardware support and is installed directly on multimedia platforms: smart TV, computers, tablets, smartphones and other similar devices. Among its advantages are a large selection of content, high image and sound quality, the ability to connect up to five devices when authorized under one account.

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On average, we connect about a thousand additional users of the service every month. Moreover, it is most popular among residents of the district centers of the republic,
noted Marat Dzakhov, Deputy Director for Mass Segment of the North Ossetian Branch of PJSC Rostelecom
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The service has options such as viewing control (pause, rewind, recording), downloading content, parental controls to protect children from adult content and many others.

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In our family, everyone loves cinema, we have connected the'Interactive TV' service from Rostelecom for a long time. And in the advertising of the Wink application, it was attracted that the service can be tested for free and at the end of the test period decide whether it is needed or not. I was satisfied with the good quality of the content and many seemingly trifles that the product manufacturers took into account, such as, for example, film filters by genre, country, year of access to the screen - this greatly speeds up and facilitates the search if you need to find something specific.
shared Oleg Tsagolov, Rostelecom client
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The Wink service can be connected not only by Rostelecom subscribers, but also by customers of other providers. To do this, you need to download the application to one of the devices and register on the official service portal.

Launch of broadcasting 4K TV channels

On September 12, 2019, Rostelecom announced the launch of broadcasting four 4K (Ultra HD) TV channels on Wink and Interactive TV.

4K is ultra-high definition television: a minimum resolution of 3840×2160 pixels with an aspect ratio of 16:9, which is four times more than FullHD supports.

As of September 2019, subscribers of Rostelecom services, depending on the connected package, have access to 4K TV channels:

  • Ultra HD Cinema - the most popular TV series and box office films in the action genre;
  • Eurosport 4K is the first multi-sport channel available to all sports fans in ultra-high quality broadcasting;
  • Insight UHD - entertainment-adventure television channel: innovative documentary, reality show, extreme travel and sports;
  • Russian Extreme Ultra - extreme content: snowboarding, skateboard, mountain bike, BMX, mountaineering, parkour, auto and motorsport, exotic travel, as well as thematic cinema.

The launch of 4K TV channels was preceded by in-depth broadcasting testing, which confirmed the correct transmission of the ultra-high definition picture. In the future, it is planned to increase the number of ultra-high definition TV channels in Wink and Interactive TV.

To watch ultra-high definition TV channels, you need 4K TV support. With a standard home connection, a 4K TV set-top box is also required. Without a set-top box, this content one can be watched using the Wink application in Smart TV, mobile application or a video portal wink.rt.ru.

Installation of the application on almost 40 thousand devices in the Stavropol Territory

On July 15, 2019, Rostelecom"" reported that its subscribers Stavropol Territory in installed the Wink application on almost 40 thousand devices. Most often, residents of the region connected the service to, smartphones a little less often - to TVs smart TV. Users closed the top three of the rating. computers The multimedia platform allows you to watch TV channels, films and TV series on any gadget: smartphones, Smart TV, tablets and computers.

Wink

{{quote 'author = noted Polina Chumakova, mass segment director of the Stavropol branch of PJSC Rostelecom|The usual television format is gradually replaced by an online version, it is more convenient for us to watch a film or TV show on the road or walking in the park. Being not tied to TV and watching content not only anywhere, but also when it is convenient is already a need for an age of active digitalization of our lives. Over the past few months, the number of Wink subscribers has increased by 12%, perhaps this is due to the summer period and vacations of Stavropol residents who want to feel at home anywhere, }}

Wink is available not only to Rostelecom subscribers, but also to those who use the services of another provider. Connecting the service does not take much time - you need to download the application to one or more devices and register on the portal wink.rt.ru.

Installation on 2,300 devices in Kalmykia

Since the beginning of 2019, residents Kalmykia have installed the Wink service from "" Rostelecom on 2,300 devices. In the republic, the application is most popular among owners of gadgets running - Android 813 users, owners of TVs - Samsung 628 and - LG 384, reported on July 3, 2019 in "."Rostelecom

As of July 2019, more than 200 TV channels and more than 12 thousand films and TV series are available in the application. Thanks to the Lecture Hall section, users can watch educational videos with courses on science, business, culture and creativity, as well as on raising children.

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The Wink service combined online cinema and television. Thanks to the intuitive interface, watching TV shows, movies, TV shows has become more comfortable and saves user time. In addition, Wink is a real assistant for those who value mobility, as well as for those who go on a long trip, - said Mergen Nasunov, mass segment director of the Kalmyk branch of PJSC Rostelecom.
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Number of unique users - 650 thousand

On March 14, 2019, Rostelecom"" reported that its Wink service in Central Russia connected almost 650 thousand unique users. Residents Moscow installed the app 309108 times. Of these, from Smart TV devices - Samsung 129550, another 90222 - for gadgets under control, and Android the third place is confidently held by products - iOS 39,695 Moscow subscribers chose this method.

Wink
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According to to data the British analysts[2]our country ranks second in the world in terms of piracy. Therefore, we do not just sell - content we make this process convenient, simple, and most importantly, emotionally justified. When a TV with Smart TV functionality is at home and there are literally a few minutes to choose a film and start watching, I don't want to download a video, think about the quality of the picture, or watch. advertizing For our user, the main motivation to choose Wink is, first of all, convenience and saving time, and then completely legal content.
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2018: Launch

On September 26, 2018, Rostelecom introduced the Wink multimedia OTT platform, created on the basis of Interactive TV and which has become an evolutionary stage in the development of this product. The operator plans to transfer more than 10 thousand pay-TV subscribers to Wink gradually.

As of September 26, Wink combines a web portal, applications for mobile devices and smart TV. The platform presents 200 TV channels, 12 thousand films and episodes of TV series, as well as a set of additional services - pause, rewind, "Parental Control." It is assumed that in the future the platform functionality will expand. About 30% of Wink's content is Russian-made products.

Viktor Romanchuk, director of the Video product office at Rostelecom, called Wink an umbrella brand that will include an e-commerce service, educational projects, and online games. As in the case of the Interactive TV service, which has been offering IPTV services since 2015, subscribers of any operators have the right to connect to the Wink platform.

As noted, the operator decided not to return to the Zabava.ru brand, under which he provided his OTT services earlier, since the service was not successful and subsequently transformed into an interactive TV service.

According to Viktor Romanchuk, in September-October 2018, Rostelecom will launch broadcasting of TV channels included in Vitrina TV on its resource, the pilot partner of which the operator is. Online cinemas on the Wink platform have not yet been presented, but negotiations are already underway on the possibility of their appearance.[3]

Notes