VTB Mobile

The main articles are:

• Mobile Virtual Network Operator - MVNO (Russian market)
• Mobile Virtual Network Operator - MVNO

2023: Using StableID to identify users without third-party cookies

Mobile virtual operator VTB Mobile and a developer of business services on the basis of big data Platforma December 21, 2023 signed an agreement on the sharing of technology. StableID This will allow both parties to securely to identify users in a digital environment without third-party cookies and build portraits of various audiences, taking into account their behavior both on the home network and Internet mobile.

The partnership was a response to the approaching era of cookieless, when they will Internetbrowsers finally abandon support for third-party cookies files and deprive advertizing the targeting system of the usual way to recognize user profiles. To maintain the stability of the advertising market, Platforma has developed StableID technology - an impersonal identifier that is formed on the basis of constant parameters of telecom operators.

Half (49%) of the audience of VTB Mobile web resources now receive stable identifiers based on Platforma technology. Thus, VTB Mobile not only retains the ability to target its audience, but also makes targeting more accurate. In addition, the partners received a base for cross-media activities - planning, retargeting in several environments, various measurements, profiling and analytics.

Close cooperation between Platforma and VTB Mobile expands the knowledge of audience preferences by crossing the consumption in Shopping, TV, broadband access, mobile, OOH, radio environments with a single end-to-end identifier. As of December 2023, the possibilities cover 49% of VTB Mobile users from Rostelecom households, 43% of them have IP television in the household Rostelecom, 32% of them, Platforma can study, in terms of payment transactions.

Шаблон:Quote 'author = said Dmitry Kazakov, head of adserving product development at Platforma.

Шаблон:Quote 'author = noted Andrey Baratynsky, Product Director, VTB Mobile.

2020: 100,000th subscriber connection

Mobile operator VTB Mobile has connected 100 thousand subscribers since the launch of the project. This was announced on July 8, 2020 by VTB. On July 7, the anniversary SIM card was received by a client who made the transition with his number in effect at another operator at VTB Mobile, at the bank's office in St. Petersburg.

For July 2020, customers have access to an updated line of tariff plans, within which up to 100% of the cost of communication services can be paid with bonuses from the VTB Multibonus loyalty program.

You can evaluate the benefits of tariffs for free - until the end of the month of connection, a service fee at the "Optimal" tariff is not charged. All new subscribers of VTB Mobile have access to the Optimal tariff plan - 15 GB of Internet traffic, 500 minutes of calls in Russia and 50 SMS for only 350 rubles. per month. The subscription fee includes unlimited traffic in popular instant messengers and social networks.

We are pleased that customers are showing such interest in VTB Mobile. We are seeing a stable monthly growth in connections. This is largely due to the fact that customers get the most benefits from combining mobile and banking services. Among them are bonuses when using bank products, a network of branches in Moscow and St. Petersburg, integration with VTB remote service channels and additional security tools. Also, a number of additional 'services will be launched before the end of 2020.

You can connect to VTB Mobile while saving your number. To do this, you need to issue an application in the office and get a SIM card to which the current number will be transferred. When switching, each client is credited 1000 rubles. to the account.

You can get a SIM-card of the VTB operator at any bank office in Moscow and St. Petersburg. Changing the tariff plan and setting up services are available to subscribers in the VTB Mobile mobile application even with a zero balance.

2019: Virtual Mobile Operator Launch

On September 25, 2019, VTB launched its own virtual mobile operator, which operates on the Tele2 infrastructure. The bank's project was called VTB Mobile.

Users can configure tariffs, including the appropriate volume of monthly traffic (3, 10 or 20 GB) and the number of minutes of conversation (150, 500 and 1000), which are included in the subscription fee.

VTB launched a mobile operator

The basic tariff plan includes 150 minutes of calls across Russia, 3 GB of Internet and 50 SMS. Its price is 200 rubles per month, but Multicard users who make purchases in the amount of 5 thousand rubles or more will be able to use this tariff for free. At other tariffs, active cardholders are offered a communication discount of 200 rubles per month.

The maximum offered is 1000 minutes of calls and 20 GB of traffic for 700 rubles per month. Additionally, you can connect unlimited traffic for social networks, video services and instant messengers.^[1]

According to the Kommersant newspaper with reference to the general director of VTB Mobile Maxim Sharkov, by September 25, 2019 it will be possible to connect to a mobile operator in five Moscow offices of VTB. By the end of December, SIM cards will appear in most of the bank's branches, from October - in St. Petersburg. In 2020, VTB Mobile plans to cover more than 15 regions. 

According to Konstantin Ankilov, head of the TMT Consulting analytical agency, VTB Mobile is unlikely to significantly change the market situation: as the experience of other players shows, the company can claim "market shares." This is more of an image project and an attempt to create a comprehensive product for the bank's clients, the expert believes.

VTB Mobile became the third banking MVNO project in Russia after Tinkoff Mobile and SberMobile, launched in December 2017 and September 2018, respectively.^[2]

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