Whirlpool Rus

The company manufactures household appliances and accessories: ovens, cooking surfaces, hoods, refrigerators, washing machines, air conditioners, etc.

2022: Sale of Russian business for 220 million euros

At the end of June 2022, the sale of the Russian business Whirlpool was announced. Indesit International and Virpool Rus are bought by the Turkish holding Arcelik, which owns the Beko household appliance brand. Information about the deal appeared on KAP, a Turkish public disclosure website.

It is reported that the value of the transaction will not exceed 220 million euros, and payments will be extended for 10 years. Under the terms of the agreement, Arcelik will receive production facilities in Lipetsk, allowing the production of 2.8 million refrigerators and washing machines per year. The deal is subject to regulatory approval and is expected to close by September 23, 2022.

Home appliance manufacturer Whirlpool sold Russian business for 220 million euros

Together with the acquisition of companies, the Turkish manufacturer will be able to use the Indesit and Hotpoint brands. The deal also applies to the Stinol brand.

In addition to Russia, Indesit International and Virpool Rus are also operating in Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Armenia, Georgia, Azerbaijan, Kazakhstan, Belarus and Mongolia by the end of June 2022.

In early March 2022, Whirlpool announced the suspension of production in Russia due to lower demand. At the same time, it was noted that the warehouses of the Lipetsk plant were overcrowded. Workers were transferred to pay two-thirds of the average salary. As the production director Francesco Celentano pointed out, the decision to suspend was made based on the calculation of the reserves of manufactured products.

Lipetsk The full cycle of production of refrigerators, freezers and washing machines under the brands, Whirlpool KitchenAid, Bauknecht, Hotpoint and has been established. Indesit Products produced in Russia cover not only the needs of the Russian market, but also are exported to European countries, follows from the information on the website. Whirlpool^[1]

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