Russian Post will in addition install 2 thousand video walls in postal telegraph offices

2019: Installation of 2 thousand video walls

On November 8, 2019 the Russian Post reported that within the project on development of the Russian market of Digital Signage together with Allen Media company signed the agreement on additional installation of 2 thousand modern video walls in departments of a mail service.

The agreement is signed for a period of 5 years, the project is aimed at the complex development of the Russian market of advertizing using digital mediums. Advertizing on the digital platform is efficiently improvements of awareness on a product, allows to come into high-quality contact with the client and demands from advertisers of the smaller financial investments, than TV spots.

For November, 2019 more than 2 thousand departments are already equipped with digital indoor panels of the last generation. Content management is made on a centralized basis, and the contents of advertisements undergo preliminary moderation regarding compliance to existing rules of the Russian legislation.

Through joint efforts in departments the effective communication channel with our clients will be created and develop. Advertisers who thanks to flexibility of a digital format will be able to solve different communication problems and to come into contact with the target audience also will benefit from successful project implementation, noted the deputy CEO for mail business and social services of JSC Russian Post Yaroslav Mandron