The Mobile Product company (Togobox brand) is engaged in installation in the taxi of vending machines for sale of food and drinks. They can be purchased using the smartphone through the QR code. From each purchase the driver receives 20% of cost.
History
2019: Attraction of 34 million rubles of investments
On December 25, 2019 it became known of attraction of investments by Mobile Product company in the general size of 34 million rubles. Within a year this amount is going to be brought to 73 million rubles, the founder of the company Evgeny Kokotyukha reported Kommersant.
Artyom Kozovoy, the son of the former co-owner and the head of the Raspadskaya coal company Gennady Kozovoy became one of investors of service. Its share kept 32% of the company. His partners in other businesses Evgeny Belyaevsky and Alexey Matyushchenko received 17%, other 34% remained with Kokotyukhi.
By the end of 2019 the Togobox submachine guns are set in 247 taxi in Moscow and 112 — in St. Petersburg. The company cooperates including with Mars and PepsiCo. They gave to passengers of the taxi an opportunity to purchase water, sparkling water and power engineering specialists, chewing gum, snacks, chocolate and other things. For both companies it is the test of new formats of interaction with buyers.
Projects on installation of vending machines in the taxi are interesting and perspective, as well as any other where there is a mass contact with the consumer, and clients of the taxi are solvent, the managing partner of Leta Capital venture fund Alexander Chachava considers. At the same time the problem of receiving an additional income is particularly acute for drivers, and the companies in the field of consumer goods look for the new directions for growth which is practically absent "" offline, the head of "Infoline-Analitiki" Mikhail Burmistrov adds. And effectively replicated, according to the expert, the model of partnership with the aggregator when it is possible to purchase products through its application will be more convenient.[1]