The audience of Zdrav.Expert reached 57 thousand people a month

See fresher data: The audience of Zdrav.Expert grew by 56% up to 89 thousand people a month

In December, 2019 the audience of Zdrav.Expert reached 57 thousand unique people a month. Growth of number of readers first of all is connected with growth of the knowledge base of Zdrav.Expert which by the end of 2019 reached 5.9 thousand encyclopedic articles about medical technical-solutions, IT systems for health care, the companies and hi-tech projects in Russia and abroad. Many of them hold the first places in issue of searchers Google and "Yandex".

The number of viewings pages of the edition in 2019 made 0.58 million.

Nearly a half of audience (48.7%) comes to the website directly that is very high rate for modern media. This fact testifies to high interest of readers in edition materials.

The overwhelming number of visitors (71.5%) for reading articles of Zdrav.Expert use computers. This fact confirms that the professional audience gets acquainted with medical technical-industry news from jobs.

Geography

76% of audience of Zdrav.Expert are in Russia, 6% - in the USA and about the same in the largest CIS countries.

In Russia traditionally most of readers of articles about the world of high technologies is concentrated in the Central, Volga and Northwest federal districts.

Age

57.3% of audience of Zdrav.Expert are in age of the greatest business activity from 25 to 44 years.

Rich business audience: commercial interests

"Yandex", analyzing audience of the Zdrav.Expert portal, defines the commercial interests of visitors, through so-called affinit the index – the relation of a share of visitors with the set interest on this website in an average share of visitors with the same interest on all websites of the Internet.

According to Yandex. Metrics for 2019, the Zdrav.Expert portal strongly exceeds other websites in involvement of people who are interested:

subjects of new medical technologies

• the diagnostic equipment (+254% to the average level),
• medical goods (+163%),
• contact lenses (+188%),
• allergy medicine (+268%),
• care of a body (+120%)
• face care (+118%),
• beauty and health (+110%),

computer technologies

• smartwatch and bracelets (+152%),
• monitors (+217%),
• notebooks (+150%),
• computer equipment (+150%),
• tablets (+131%),
• printers and MFP (+229%),
• desktop computers (+144%),

finance and investments

• investments (+259%),
• deposits for business (+256%)
• the credits for business (+179%)
• legal support of business (+229%)
• financial services for business (+117%),
• finance in general (+180%),
• business in general (+112%).

Popular subjects

In number of the most popular articles of Zdrav.Expert in 2019, according to Yandex. A metrics, entered (in decreasing order of number of readings with breakdown by subject):

Technologies in medicine:

• Gadolinium
• The market of medical products in Russia
• Medical equipment (world market)
• Dialysis
• Artificial intelligence in medicine
• Medical equipment (market of Russia)
• 3D - printing in medicine
• Imlantiruyemy neurostimulators
• Laser cosmetology
• Future medicine
• Telemedicine (Russian market)
• Magnetic Resonance Imaging (MRI)
• Artificial intelligence in radiology
• IT in health care of the Russian Federation
• Endoprostheses
• Virtual reality in medicine
• Telemedicine
• Positron and issue computer tomography (PET/KT)
• Diagnosis of cancer
• Chest implants
• IT in health care (world market)

Medical state systems:

• Single State Information System of Health Care (SSISHC)
• FSIS of MDLP of Monitoring of the movement of medicines
• Uniform Medical Information and Analytical System (UMIAS)
• Electronic recipe
• Transfusiology Automated Information System (TAIS)
• EAVIIAS OF ITU
• Uniform digital circuit in health care on the basis of Uniform State Health Information System

Solutions for medicine

• BARS. Medical Information System
• Regional Information and Analytical Medical System (RIAMS) pro-honey
• Schwabe transfer switch-051
• MiniMed 670G
• The rejected and dangerous products of Medtronic
• Medtronic Micra (pacemaker)
• MIS qMS
• Pinnacle (endoprosthesis of a coxofemoral joint)
• Medtronic StealthStation S Surgical navigation station
• Pegasi Smart Sleep Glasses (smart points for a dream)
• Argus II (bionic eye)

Companies:

• Medtronic (Medtronik)
• Rusatom Healthcare
• Philips Healthcare
• Canon Medical Systems
• Siemens Healthineers

Pharmaceutics:

• Pharmaceutical market of Russia
• Pharmaceutical world market
• Novartis

Diseases:

• Rozatsea
• Cancer (oncological diseases)
• Bronchial asthma
• Renal failure
• Renal (nefrogenny) anemia

People:

• Boyko Elena Lvovna
• Interview the Deputy Minister of Health Elena Boyko – about priorities of digitalization of the Russian medicine
• Tsvetkov Andrey Igorevich
• Zagorsky Andrey Yuryevich
• Ratmanov Mikhail Aleksandrovich

Advertizing on Zdrav.Expert

Main article: Advertizing on Zdrav.Expert

Mail for communication: zdrav@tadviser.ru

In more detail about Zdrav.Expert

Main article: Zdrav.Expert

See Also

• The audience of TAdviser increased by 49% to 795 thousand people