In KIABI the Wi system - Fi - analysts from NPO Analitika is implemented

2019: Implementation and system testing of analytics of behavior of visitors

On March 12, 2020 reported to NPO Analitika that the Russian division of the French company KIABI implemented the system of analytics of behavior of visitors in shops of group.

According to the recommendation of the Arena agency (ADV group), the system of analytics it was tested by KIABI company during 2019. Within the experiment in several shops special Wi-Fi the sensors of NPO Analitika company allowing to monitor movement of users with smartphones with the included WiFi was set. The purpose of an experiment was not only to learn better to understand behavior of visitors, but also to measure the impact of different advertizing impacts online on behavior of people offline.

The WiFi-analytics allows to analyze behavior of visitors of shops, providing to the retailer the additional instrument of increase in efficiency of many business processes. The technology of NPO Analitika gives an opportunity not only to connect online and offline the world that opens opportunities for advertisers, but also to measure actually in terms of a physical dokhodimost, advertizing on the Internet is how effective actually. All information is completely aggregated and anonymized, no personal data are collected and not transferred.

The technologies of NPO Analitika combined with opportunities of platforms for advertizing targeting online allow to target such advertizing on any segment of visitors of certain physical locations.

We work at the highly competitive market therefore we need to use the best innovative solutions which are capable to provide leadership in the industry. Based on months-long system testing we made the decision on full-scale implementation, and we hope that our colleagues in Europe will also be able to use the same system and at themselves in shops through some time, comments Elena Egorova, the marketing director of KIABI

Offering the Customer implementation on all retail network, we, certainly, are going to use all analysts of an opportunity who are represented a system. The KIABI plans use of omnichannel communication, and we are ready to provide measurement of efficiency and a contribution of each advertizing channel to involvement of visitors, speaks Ruslan Samayev, the CEO of the Arena agency

Transparency and understanding of efficiency of different advertizing channels and strategy – the most correct way of optimization of advertizing budgets. For this reason the KIABI company is ready to use actively possibilities of measurement of impact of advertizing campaigns on offline, speaks Mikhail Mogilevsky, the CEO of NPO Analitika