Joom Fresh

2020: Start of Joom Fresh service

On March 18, 2020 it became known that the international mobile marketplace of Joom together with iGooods started in Russia delivery service of products from hypermarkets on the house — Joom Fresh. For March, 2020 Joom Fresh is at an experiment stage therefore it is available to 20% of users of the application on the Android platform. It is planned that during 2020 service will become available to all audience of Joom on Android, iOS and in the web version.

Start of Joom Fresh is an important step on the way to creation of service where it is possible to order really everything. Now we learned to work with daily purchases and are ready to involve the best operators who will provide to our users high-quality service, told Ilya Shirokov, the co-founder of the international mobile marketplace of Joom

The delivery service from iGooods hypermarkets became the partner of service. Joom undertakes tasks of involvement of users: marketing and advertizing and also will provide necessary technology examination in the course of integration. Specialists of iGooods will provide the arrangement with retail chain stores, collecting, the product delivery, and a part of technical integration of service. Client support of Joom and iGooods will be performed jointly. For development of the iGooods project will gather additional linear personnel.

For iGooods the Joom Fresh project — important experience of integration with such large-scale company. At cooperation we are based on almost five years' practice of work in the e-grocery market and we transfer all positive experience in Joom Fresh. The companies will work as full-fledged partners, but merge will not happen. Purchasers of iGooods will collect orders and for our clients, and for Joom Fresh, projects will develop in parallel,

Joom Fresh will allow to increase traffic, to attract considerable audience and to raise a goods turnover through the Joom application that, eventually, will lead to the most beneficial prices from suppliers. Start of service will show as far as purchases in different categories as they interact with different delivery types of goods in one application are interesting to users of Joom.

At an initial stage the product delivery is available in Moscow, St. Petersburg, Kazan, Belgorod, Orenburg, Surgut, Barnaul and Kingisepp, Tver, Tula and Yaroslavl. Products and convenience goods are available to the order from retail chain stores of METRO Cash and Carry, Globus, PRISMA, Selgros, Real, Vkusvill, Alphabet of Taste and SuperBabylon. In total are 75 outlets in the country and about 80,000 various goods available to the order.

Two delivery options are available to users of Joom Fresh: "as soon as possible" (of 45 minutes till 2 o'clock) and planned (in desirable time). Delivery cost — from 199 rubles, it depends on the selected shop and order size. In further Joom will continue development of Joom Fresh service and expansion of its geography together with iGooods and also will involve other operators of delivery. In a marketplace calculate that Joom Fresh will become the aggregator integrating offers from the best delivery services of products in Russia and also beyond its limits.

At a stage of an experiment Joom Fresh expects orders with the average check in 2500 rubles. It will be enough for check of product hypotheses and improvement of service. Profit for March, 2020 is not considered as a key indicator of success.