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Visa Secure

Product
Developers: Visa International
Date of the premiere of the system: April, 2020
Branches: Financial services, investments and audit

Content

2020: Start of the Visa Secure program with the new protocol

On April 20, 2020 Visa started the program for safety of online payments — Visa Secure. It is available in the markets of Central and Eastern Europe, the Middle East and Africa, including Russia.

Visa Secure uses the new protocol of EMV 3-D Secure (3DS) intended for data exchange between trade and service companies, emitting banks and card holders allows banks to reveal and prevent fraud attempts better. At the same time users of bank cards had an opportunity to confirm the personality at payment of purchase in online store without presentation of the physical map that will allow them to carry out payment by more convenient and safe method using different channels, including the browser on the smartphone, mobile application and the e-wallet, said in Visa.

Visa started in Russia the new protocol for safety of online payments

Visa Secure provides more reliable protection against fraud, allows to make payment more convenient for holders of cards and to increase number of complete purchases, providing thus advantages to both holders of cards, and trade and service companies and banks.

To trade and service companies and Visa Secure banks helps to reveal and prevent better attempts of fraud due to more than 10-fold increase in amount of data which become available to issuers to effective risk analysis and decision making. Buyers have an opportunity by more convenient and safe method to carry out payment using different channels, including using the browser on the smartphone, mobile application and the e-wallet.

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Consumers got used that they at any time can make online purchase using the mobile device, and expect convenience and security. Exactly here Visa Secure – the new program which considerably expands possibilities of banks and trade enterprises on identification of attempts of fraud and allows holders of cards to pay purchases simply, quickly and conveniently comes to the rescue — the CEO of Visa in Russia Mikhail Berner said.[1]
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