Octava completed the first stage of implementing solution for automation of sales, service and marketing of SAP Cloud for Customer

2020: SAP implementation of Cloud for Customer

On April 27, 2020 the Octava company announced the first stage of implementing solution for automation of sales, service and marketing of SAP Cloud for Customer (C4C). Within it the module SAP Sales Cloud is implemented. It is expected that this system will allow to increase growth of revenue by 40%, efficiency of employees — by 35%, and quality of customer service — for 56%.

According to the company, the large-scale implementation project of a cloud solution began in October, 2019. Digitalization, among other, is directed to achievement of strategic objectives which face Octava: growth of turnover of the company and increase in percent of marginality by 2021 up to 35%.

For April, 2020 the Octava plant is in the period of global reorganization. For the purpose of production recovery we developed the development strategy of the enterprise till 2025. We actively enter the markets, we expand export geography, we work with the industries with which did not work earlier. For support of our development and growth we selected SAP Cloud for Customer — the qualitative solution which already proved in the market. We are sure that it will become the good tool for implementation of our plans. Lyubov Stalnova, the marketing director of the Octava plant commented

The implemented solution will allow to create a single system of customer relations, to administer automatically basic processes, to control load of managers.

The IT product will be integrated with the current ERP system of the company. Automation of process of management of sales allows managers of a message a funnel of sales, to set the plan and to control its execution at all stages. The specialist of department sees the KPI in a system and also makes the decision what steps need to be taken for achievement of planned targets. In addition, in a system the possibility of forecasting of accomplishment of sales plans is configured. All these tools are designed to increase efficiency of managers.

The Octava plant disproves a hypothesis that SAP works only with large corporations. For April, 2020 the enterprise successfully uses our solution, observing all methodological principles and recommendations. In the future Octava plans the second stage of the project — implementation of the module SAP Marketing Cloud for creation of a profile of the client, segmentation and holding marketing campaigns. It will allow the company to provide growth of the customer base, increase in NPS and satisfaction with service, and as a result, the further growth of revenue. Alexey Leontovich, the deputy CEO of SAP CIS noted

Transformation of process of service maintenance will allow Octava to collect a feedback from clients, to effectively process service requests and also to increase the general productivity of service of service to 30%.

In addition, in a system an opportunity storages information and preparation analytical of reports is implemented. Using this tool Octava can analyze sales at all stages, is effective manage the customer base, to see KPI and dashborda in real time, including by the analyst and types of goods.