SAP Sales Cloud (ранее SAP Hybris Cloud for Customer)

2019

Representation of the connector for integration with Adobe Marketo Engage

On November 6, 2019 the Software AG company announced release of the certified connector for the Adobe Marketo Engage platform. This connector integrates the user SAP solutions Service Cloud or SAP Sales Cloud with the Marketo Engage platform, establishing direct link between data on clients and management tools service quality (CXM) from Adobe. Read more here.

Obtaining FSTEC certificate

On July 18, 2019 the SAP company announced obtaining certificates of the Federal Service for Technical and Export Control (FSTEC) of Russia on cloud solutions of SAP Cloud Platform, SAP Commerce Cloud (ex.SAP Hybris Commerce) and SAP Sales Cloud (ex. SAP Hybris Cloud for Customer). Certificates confirm that all implemented and stated safety features in SAP products function correctly. Read more here.

2018: Change of the name and inclusion in the SAP Commerce Cloud portfolio

In June, 2018 the SAP company provided the portfolios for integrated management of client experience of SAP Customer Experience, the included 5 cloud solutions which are earlier presented at the market under the SAP Hybris brand. Including the SAP solution Hybris Cloud for Customer which name was changed to SAP Sales Cloud.

2017

In the Russian data processing center

On November 21, 2017 the SAP CIS company announced placement of cloud solutions of SAP Hybris for e-commerce, marketing and customer relationship management in the Russian data processing center. Russia became the seventh country in which the company provided cloud products: SAP Hybris Cloud for Customer for automation of sales and customer service, SAP Hybris Commerce Cloud – for e-commerce and creation of marketplaces and also SAP Hybris Marketing Cloud – for the analysis and management of client experience.

SAP Hybris offers an end-to-end system for management of personalized marketing and omnichannel commerce, automating sales processes and service. The SAP solutions Hybris allow to move to a new level of digital marketing at the expense of the personalized customer interaction, creation of the systems of active sales and the analysis of a consumer behavior on social networks.

Description of service

SAP Hybris Cloud for Customer — a portfolio of cloud solutions of CRM allows to increase the level of marketing, sales, commerce, customer service and social interaction.

Features SAP Hybris Cloud for Customer in general will allow:

• Increase sales level, service and social interaction using the integrated solution SaaS of CRM;
• Gain complete idea of clients to understand their requirements at any moment;
• Use analytics and forecasting in real time to improve customer interaction on all channels;
• Manage business at any time, in any place and on any device thanks to primary use of mobile devices;
• Provide rapid and economic implementation and commissioning of cloud solutions of CRM on the basis of a subscription.

Solutions as a part of a portfolio

• SAP Hybris Sales Cloud: providing analytical data to sales representatives necessary for constructive communication with clients and sales process improvements; a set of opportunities which exceed traditional functions of the solutions CRM and help to simplify the conclusion of transactions — at any time and in any conditions.
• SAP Hybris Service Cloud: ensuring uniform service on all channels; providing to staff of contact center and help desk complete of data on clients for fast problem solving; existence of necessary mobile tools and technologies for exit service specialists.
• SAP Hybris Social Engagement Cloud: quality improvement of customer service thanks to integration of channels of support and social networks; the possibility quickly and correctly to react to discussion of brands on the Internet.

Technical features

• API SDKи: thanks to access to API and SDK developers and administrators can personalize and expand the SAP Hybris Cloud for Customer functions and integrate this solution with other client systems for satisfaction of unique business needs.
• Integration of a back office and consolidation of data from different applications: thanks to a back office information access in real time users should not search for data on calculation of the price, the offer and other data connected with orders and their payment any more. Integration of solutions SAP ERP and SAP CRM and also consolidation of these business applications allows to obtain without effort up-to-date information about clients.
• Integration with e-mail and applications for notes: integration with Microsoft Outlook Google Gmail, Lotus Notes also Evernote allows to exclude double entry of data and to automatically synchronize notes and customer information.
• Mobility and autonomous access: support of mobile devices, such, as iPhone iPad, Apple Watch, Android- devices and tablets Windows, without additional costs; an opportunity for work with clients in real time to organize the work and to keep track of its efficiency even in a standalone mode.
• Performance and personalisation: the innovation and clear functions, such as installation of tags and flags, the interactive editor, user fields, reports, tiles, etc., help sales specialists to personalize a working environment and to quickly get access to the necessary information.