| The name of the base system (platform): | Adobe Marketing Cloud (ранее Adobe Digital Marketing Suite) |
| Developers: | Adobe Systems, Marketo |
| Branches: | Advertizing, PR and marketing |
| Technology: | CRM, CRM - Loyalty systems, SaaS is the Software as service |
The Adobe Marketo Engage platform which is a part of Adobe Marketing Cloud proposes a preferred solution for the specialists in management of potential customers and B2B-marketing aiming to increase customer service quality by ensuring their involvement at all stages of difficult cycles of interaction.
Marketo Engage initially supports the marketing strategies focused on the existing and potential clients and integrates instruments of marketing and sales in the single complete solution intended for management of the personalized client experience, optimization of content and assessment of business results on all channels from consideration before conversion and further.
2019: Representation of the connector for integration with SAP Service Cloud and SAP Sales Cloud
On November 6, 2019 the company Software AG announced release certified connector for Adobe the Marketo Engage platform. This connector integrates the user solutions SAP Service Cloud or SAP Sales Cloud with the Marketo Engage platform, establishing direct link between data about clients and management tools service quality (CXM) from Adobe. In more detail here.
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