Beauty technology

2024: How generative artificial intelligence is transforming the beauty industry

In early April 2024, the French manufacturer of perfumes and cosmetics L'Oreal spoke about the advantages of generative artificial intelligence (GENI) technology can bring to the beauty industry. The company believes that such tools can revolutionize the industry.

L'Oreal is introducing Genia technologies, changing the way it interacts with customers. For example, such tools are used to create high-quality marketing materials. And the AI-based Beauty Genius virtual assistant makes it easier for consumers to choose cosmetic products: it offers personalized skin analysis and allows users to virtually "try on" makeup before buying.

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In integrating Genia into its operations, L'Oreal focuses on three key areas: science, technology and creativity. At the same time, the company cooperates with technology partners, including Nvidia. In particular, L'Oreal uses the Nvidia Omniverse platform to create detailed 3D models of its products, which can then be used in various services. This saves time and resources while providing flexibility when displaying beauty products on a variety of media platforms. Moreover, Omniverse makes it easy to customize the context to make images more suitable for social networks and e-commerce.

In general, according to L'Oreal, Genia technologies can "push the boundaries of the possible" in the beauty industry. These tools will help consumers navigate a huge product range and choose the most suitable products for themselves. Market participants, in turn, will be able to attract new customers thanks to better service and increase the effectiveness of marketing campaigns.^[1]

2023: How AI and 3D printing revolutionize the creation of skincare products

Beauty brands combine AI and 3D printing technologies to create personalized skincare products that meet the needs of specific consumers. AI tools are rapidly gaining popularity in the beauty industry, according to a study released on November 15, 2023.

It is noted that personalized skin care represents one of the fastest growing segments of the beauty and health market. According to Grand View Research estimates, by 2030 the volume of the corresponding sphere will reach $48.65 billion. AI-based technologies help companies attract consumers by offering them specialized tools that make it easier and faster to find the most appropriate cosmetics, such as moisturizer.

Personalized Skin Care Represents One of the Fastest Growing Segments of the Beauty and Health Market

For example, Nourished and Neutrogena have launched a service that allows you to create personal food additives for skin care, which are supplied in the form of Skinstacks marmalade. To use the service, the client just needs to scan his face using the Neutrogena Skin360 mobile application. After that, special AI algorithms analyze the condition of the skin and recommend certain dietary supplements. Marmalade consists mainly of pectin, a gelling agent found in fruits such as apples and lemons. The final product is formed by 3D printing and sent to the customer.

At the same time, the Cetaphil brand, which offers sensitive skin care products, introduced an AI-based service in March 2023 that allows each user to select the most suitable products from the company's range. To do this, just take a selfie photo and upload it to the Cetaphil website. Then the AI system will analyze the photo, comparing it with a database of more than 70 thousand images. Next, the client will receive a recommendation for the most suitable facial care products.^[2]

1971: Vibrating bra

Vibrating bra to strengthen women's breasts, 1971.

1966: Face Freezer

A facial skin care procedure called "freezer." 1966.

1959: Portable hairdryer

Handheld hairdryer from General Electric, 1959

1939: Brightening Freckles

No, not a place of torture, as you might think

This is how the freckle lightening procedure used to go.]]

1938

A woman holds her legs and arms in buckets with water, through which an electric current is passed. In the 1930s, this was assumed to improve blood circulation.

1936

Simulator for "rolling fat" off your feet

A simulator for "rolling fat" off your feet. 1936.

Device for creating sexual dimples on the face

Device for creating sexual dimples on the face. The device is designed to dimple the cheeks in the style of Marlene Dietrich, 1936.

1929

Permanent curling. Germany, 1929.

1928

Steel and chrome. Stylish hair dryer. UNITED STATES. 1928 g.

A common hair curling machine. Germany. Late 1920s

1921

Rubber masks "for beauty," used to get rid of wrinkles and age spots, 1921.

1920: Hairdryer

One of the first electrophens. United States, 1920.

1895: Belt for periods

Special belt for periods, XIX century