| Customers: Thunder Chain of stores Magnit Contractors: Scanderm Project date: 2022/07
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2024: Opening stores with virtual "fitting" of cosmetics and hair dye
In September 2024, the Magnit retail chain announced the launch of a new concept of stores using modern technologies - virtual "fitting" of cosmetics and hair dye. The first such store was opened in St. Petersburg, where unique services were introduced aimed at improving the customer experience. The new format is part of the company's strategy to integrate digital solutions into retail.
The new concept store "Magnet Cosmetic" invites customers to use innovative services to select cosmetics and hair dye. For example, customers can use the BeautyScan service, which uses artificial intelligence to analyze the condition of the skin, offering optimal care products. To use this service, just scan the QR code, upload a photo and answer a few questions. The data-driven program will offer a personalized care program.
In addition, the store presents the technology of virtual "fitting" shades of hair dye. It is available through tablets located on the trading floor. This system allows customers to visually assess how a particular color will look on their hair, which greatly simplifies the process of choosing the right product.
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