Roono (virtual clothes)

2020: Beginning of sales

In June, 2020 in Russia began to sell virtual clothes. It was developed by the Malivar company developing technologies for creation and automation of 3D models and digital clothes on the basis of neuronets and computer graphics.

The virtual collection received the name Roono — in honor of technology of automatic fitting of clothes which is developed by Malivar. As explained in the company, Roono investigates a phenomenon of consolidation of different objects — elements, realities, the countries, people. The name sends to Gold a fleece — to the character of gain impossible and superreasonable, quite so the designer feels a principal theme of the research.

Russia for the first time began to sell virtual clothes

Each of four images can be tried on on the image in the photo  —  in usual sense it is impossible to put on such clothes. The most expensive set will cost 5 thousand rubles.

The collection is provided on AliExpress platform in  a limited number.  The clothes can be purchased on the AliExpress platform in Malivar Store. The presentation of a collection took place on the international Global Talents Digital fashion-project which passed in an online format.

The market is ready, the younger generation buys digital skins in computer games for billions of dollars for a long time — the founder of Malivar Valery Sharipov says. — This habit can be transferred also to e-commerce. The clothes are a filter, content. The main call — how to make digital clothes of the most available. Now it is generally manual work of the designer — on average 2-3 good visual learners a day and an other expenses of business. From here high price and limitirovannost. But already on the way technologies which will allow to change clothes automatically of the person on a photo, adapting to a pose, illumination, depth and other parameters.

Sharipov called perspective the direction integration of virtual models with automatic fitting.^[1]

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