NDBC moved CRM "League of Bets" to the cloud of the Russian provider

2023: Moving CRM to Russian Provider Cloud

Specialists NDBC (NDI LLC) helped the betting company "" Betting League move the customer relationship management system from the European virtual infrastructure to. cloud Russian provider NDBC announced this on March 30, 2023.

League of Bets is one of the bookmakers on the Russian market. applications Several hundred thousand people enter the company every month and make a bet; about 10 million sessions a month are performed on the mobile and desktop versions of the site. One of the key resources for the bookmaker is CRM the -system. data CRM relies on support when responding to customer requests marketing , and uses these to data create various promotions. After the CRM system supplier left the Russian market, the company risked losing customer data accumulated over almost 15 years of operation. The bookmaker decided to localize IT resources in the Russian cloud.

NDBC and cloud provider specialists implemented a Backup & Restore migration plan. To do this, experts made backups of systems running on two types of databases: SAPHANA and Sybase. "Backups" via secure data transmission channels were delivered to servers in Russia, where hardware configurations were already prepared in the domestic virtual cloud structure, in compliance with all security requirements. And also - all training preparatory work was carried out for the fastest productive migration in such a way as to meet the minimum downtime based on the requirements of the Betting League. The equipment provided in the NDBC partner data center fully complies with SAP requirements. The project was completed in two weeks, and the final transfer was implemented in a day, despite the large amount of client data.

Our company has formed a professional IT team that has gone along with NDBC in terms of SAP applications and their integration with front-end systems. As a result of the development of a comprehensive solution that has developed in recent years, our services are available to customers on the website and through a mobile application 24 hours a day in integration with the central CRM system. In light of the events of the past year, when choosing a provider, we paid attention to the timing and duration of system migration, the maturity of the infrastructure, as well as the experience of implementing such projects for other customers. NDBC presented a detailed plan and proposed the best option. As a result, the process went almost unnoticed by users, - commented Tatyana Zvorygina, Deputy General Director for Marketing and Sales of BC League Stakes.

Long-standing cooperation in the field of information technology connects us with the "League of Stakes." In 2016, our company's specialists deployed and configured the SAP CRM system back in the European cloud, ensuring the integration connectivity of key processes, which was especially important for the customer. The key factors in the seamless and invisible migration for end users were not only the experience of many years of support by our company's specialists for customers in Europe in the past, the practice of mass migrations in recent months, but also the constant interaction with the customer's CRM automation group, with which warm business relations have developed over the years. After "moving" to the Russian data center, we maintain the same level of system availability and provide hosting services in accordance with best practices, - said Sergey Tikhonov, Director of Hosting Services Development at NDBC.

2015: Implementation of SAP CRM/BI

Betting company "League of Stakes," the general partner of the Russian Football Championship and the exclusive betting company of the Russian national hockey team, manages marketing campaigns and a loyalty program using SAP CRM on the SAP HANA platform from itelligence.

The system automated business processes: working with customer data, segmentation and definitions of target groups, trigger communications, mass advertising campaigns, as well as analytical reporting.

In addition to consulting services, itelligence also provides betting company League of Bets with SAP landscape hosting and data backup.