| Developers: | Amazon |
| Date of the premiere of the system: | July 2020 |
| Branches: | Trade |
| Technology: | Trade Automation Systems |
Content |
2024: Start selling to other stores
On April 7, 2024, the American company Amazon announced the start of sales of Dash Cart smart grocery carts, the introduction of which will help supermarkets speed up customer service. These devices automatically recognize items and calculate the total purchase amount.
Amazon has been using Dash Cart carts at its Fresh supermarket chain since 2020. In addition, they are used in some Whole Foods stores. The trolleys are equipped with a special computer vision system and sensors, which allows you to identify the goods and products that the buyer puts inside. As the visitor adds or removes items, the amount on the built-in display is adjusted in real time.
Through the Dash Cart screen, you can view product information and receive recommendations. The smart cart has integrated scales, making it easier to buy fruits and vegetables. The system can be synchronized with your account and then viewed in a mobile application on your smartphone. Dash Cart can determine the value of items with and without bar codes. If you buy alcoholic beverages, you will need age confirmation - before completing the order, the store employee will check the identity card.
After the buyer collects all the products he needs in Dash Cart, he can leave the store on a separate line, bypassing the usual cash register. The required amount will be cleared from the account automatically.
As of mid-April 2024, Amazon Dash Cart smart carts began rolling out several Price Chopper and McKeever's Market stores located in Kansas and Missouri. The innovation allows customers to avoid queues at the box office and save time when visiting supermarkets.[1]
2022: Low demand for trolleys
On February 17, 2022, internal Amazon documents were released that show that the company is having difficulty promoting smart carts for products - demand for them is very low. The online retailer has spent millions of dollars on the project.
According to documents that came to the disposal of Business Insider, smart carts for Amazon products, which the company began to introduce in stores in July 2020, are almost not popular with customers.
Amazon's "smart" Dash Carts can track which products a customer has put in the bin or taken back. Dash Carts uses Just Walk Out technology, used in standalone Amazon stores, when a check is generated automatically and funds are debited from the card when leaving the store. At the entrance to the store, the buyer needs to scan the QR code in the Amazon mobile application.
The trolley is equipped with a touch screen that shows the list of purchases, as well as integrated scales, cameras and a scanner for determining products, which also makes it possible to enter a code for a discount.
According to the documents, Dash Carts are used only in 11-15% of cases, while Amazon expected a figure of about 30%. At the time of publication of the documents, carts are used in 23 Amazon stores.
Amazon attributes this situation to the small size of the trolleys, as they are not suitable for large purchases, as well as due to the difficulties with scanning goods. In addition, you cannot go outside with them and take purchases to the car. The company said that it does not consider the very concept of "smart" carts ineffective.
The company expected to sell trolleys to other firms, but due to the low degree of their use, the concept was stuck in place. With Dash Carts, Amazon set out to get more consumers interested in its own offline locations.[2]
2020: Smart grocery trolleys announced
In mid-July 2020, Amazon unveiled Dash Carts smart grocery carts. They independently scan goods and write off money from the card.
The cart features a touchscreen display, built-in scales, cameras and sensors that automatically track customer selection and purchase. A small screen displays a list of purchases made. The device beeps when the product is correctly identified, or starts flashing orange if you need to add it again. For some fresh produce, customers enter four-digit codes and quantities on the display.
The device requires an Amazon account and a smartphone. When entering the store, the buyer scans the QR code in a special mobile application. When you leave the store, the purchase amount is automatically withdrawn from the buyer's bank card, a copy of the check comes to him by email. You do not need to go through the cashier.
Dash Carts has a coupon scanner designed to automatically apply discounts. Trolleys are designed for small to medium-sized purchases when the buyer purchases goods that fit in two bags.
The basis of the smart trolley was the cashless payment technology Just Walk Out, which works in Amazon Go stores, which also sells without cash registers and sellers. The first outlet to test the new trolleys will be a grocery store in Woodland Hills' Los Angeles County. It will open before the end of 2020 and will not be related to the Amazon Go format. Instead of hundreds of cameras mounted in the ceiling, the store will only have Dash Carts smart carts. If the tests are successful, then Amazon's technology will subsequently make almost any outlet smart.[3]
Notes
- ↑ Amazon starts selling smart grocery carts to other retailers
- ↑ Leaked document shows Amazon's ambitious physical stores plans are falling short of expectations, with far fewer people using its cashierless grocery carts than predicted
- ↑ Amazon's new grocery store will have a smart shopping cart that lets you skip the checkout line
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