Lanit-Terkom and Augmented.city: Technology of creation of AR tags for tourism industry

Main article: Augmented reality (AR, Augmented Reality)

2020: The solution presentation from Lanit-Terkom and Augmented.city

On July 22, 2020 the LANIT-TERKOM company (enters into group of CHEEKS) announced joint development with Augmented.city of the complex AR solution which provides information on sights, cafe and restaurants using AR Cloud technology. She allows to learn rating and responses, to read historical reports about objects of cultural heritage and to organize a full-fledged excursion without guide.

The Italian startup of Augmented.city developed technology which imposes a virtual layer on buildings and streets. And for the first time the accuracy with which virtual tags correspond to real objects is calculated by centimeters.

We did a great job to provide technology of creation of AR tags which differs in high accuracy and does not require the special equipment. Everything that is required to restaurateurs, guides or tourists, is a smartphone. Using the device on iOS or Android it is possible to scan sights and buildings, to tie to them graphic and text tags which will be visible in augmented reality. For example, it is possible to add the virtual description to cathedral or a fresco, to tell about the street or to place in the AR menu of restaurant and number of free tables. Application of AR in tourism incredibly wide, and we believe that this technology will allow to overcome easier crisis of a pandemic, – the director of LANIT-TERKOM Italy customer relations department Ekaterina Ufnarovskaya speaks

As a part of Augmented.city – free mobile applications which tourists, city guides and travel agencies can use. Developers invested means and in creation of SDK. Now other startups and the software companies can apply high-precision creation of AR tags in the programs.

After a pandemic tourism around the world needs to be rebooted, involved people with new services and opportunities. There were popular group walking tours with the guide earlier, now as the guide AR can act, and tourists will decide how to open for itself the history of the specific city or region. Virtual reality will help promotion of hotels, restaurants and cafe, will make travel fascinating and at the same time safe.

The largest cities of Russia (Moscow and St. Petersburg) are already presented in the Augmented.city application.

You look also Virtual reality