Picvario Picvario

Picvario is a Russian developer of a media content management system founded in 2019. The service allows you to safely store, search, edit, distribute media files (photos, videos, etc.) and control access rights to them. The platform is powered by artificial intelligence, thanks to which the system is able to recognize faces, objects, as well as the age and emotions of people in images. Among Picvario's clients are Polymetal, Sberbank, Spartak football club, etc. (data for May 2022). In particular, the Module from Picvario is also used in the MRM system for managing marketing resources of SberMarketing.

Users of the systems are any companies that use a large number of photo and video content in their work: media, corporations, sports clubs and federations, educational institutions, companies in the field of retail and FMCG production.

The startup was founded by Sergey Fomin, a former director and co-owner of the Russian View photo agency

History

2022

Participation in the TAdviser conference "Import substitution 2022: a new experience"

Companies daily deal with gigabytes, terabytes of content: documents, presentations, layouts, photos and other materials. Accordingly, we need systems that can organize and clean up files. Such systems include DAM/CSP platforms - modern solutions that the Picvario IT developer is ready to present on the market.

The need to introduce content management technologies in Russia is all the more urgent in the light of Western solutions leaving the Russian market: SharePoint, Open Text and SAP.

Picvario is the winner of Sberbank the 500 Startups accelerator and has Skolkovo resident already established itself in the market with the developed DAM (Digital Asset Management) system. The meaning of the DAM platform is to organize photos, videos and other materials with visual and sound information. DAM systems are already actively used in the market - the company's client portfolio includes such large players as,,, SberMarketing, Federation Council RusHydro RBC Country,, and Rosatom FC Spartak other HSE organizations.

At the same time, Picvario does not stand still, the company's task is to develop the product to CSP functionality with support for text documents. CSP Picvario should be an effective solution for storing, instantly searching, organizing, sharing, and sharing files.

The CSP platform is easily scalable: it is designed to manage many files of any size, type and format. The user will not need to transfer all documents from external storage - the system can be synchronized with S3, Google Drive, Dropbox, Yandex.Disk and others. This means that all content will be stored in a single space, and not scattered across different repositories.

[1] Picvario will talk about the capabilities of CSP and the properties of the system on September 14 at the TAdviser conference "Import Substitution 2022: A New Experience."

Attracting 20 million rubles of investments

In May 2022, it became known about the investment of 20 million rubles in Picvario. Business angel Andrei Leshonok has invested in the developer of the media management system. The funds raised will go to expand the functionality of the service. At the same time, the investor's share in the project was not disclosed.

Russian developer of the media content management system Picvario raised 20 million rubles

In today's world without media content, there is no communication, marketing, training and often production. To work effectively with media in the West, specialized systems have been developed and implemented in the DAM (Digital Assets Management) class for more than 20 years. Picvario is the first such system developed in Russia. In three years, we managed to make a product that has been implemented by more than 25 Russian customers and more than 80 foreign ones, "said Sergey Fomin, founder and CEO of Picvario.[1]

2020

In 2020, Picvario became the winner of the Sberbank accelerator and 500 Startups. Founder Sergei Fomin sold the bank about 5% of the shares for 6 million rubles.

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